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2010 Update PORTFOLIO COMMITTEE 23 February 2010 1.

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Presentation on theme: "2010 Update PORTFOLIO COMMITTEE 23 February 2010 1."— Presentation transcript:

1 2010 Update PORTFOLIO COMMITTEE 23 February 2010 1

2 Purpose To provide the Tourism Portfolio Committee with progress on the tourism preparations for 2010 World Cup™ as per the 2010 Tourism Plan. 2

3 Layout of the presentation Accommodation Overview Information per province: Team based camps Games per stadium Accommodation and other requirements Tickets sales trends Skills Development Information Transport Safety Marketing and Branding Events 3

4 TEAM BASE CAMP INFO ProvinceNo. of Teams Gauteng19 Kwazulu Natal5 North West3 Western Cape3 Mpumalanga1 Northern Cape1 Eastern Cape0 Limpopo0 Free State0 Total32 4

5 TEAM BASE CAMP INFO MP, NW, NC ProvinceTeamHotelTraining Ground Current status MpumalangaChileIngwenyama Conf Ctr Ingwenyama sports ground confirmed North WestKorea Republic Hunters Rest Hotel Olympia ParkConfirmed EnglandBafokeng Sports Campus Royal Bafokeng Sports Campus confirmed SpainPotchefstroomFNB High Performance Institute -NWU Confirmed Northern CapeUruguayProtea Hotel, Kimberley GWK Stadium, Kimberly Confirmed CONFIDENTIAL

6 TEAM BASE CAMP INFO - KZN TeamHotelTraining GroundCurrent status ParaguayWoodridge Country Estate Michael House Boys’ School confirmed AlgeriaZimbali LodgeCrawford Preparatory School Confirmed CameroonOyster BoxUmhlanga Collegeconfirmed GreeceBeverly Hills hotelNorthwood High School Confirmed NigeriaHemphireAshton CollegeConfirmed CONFIDENTIAL

7 TEAM BASE CAMP INFO – Western Cape TeamHotelTraining GroundCurrent status JapanFancourt Hotel & Country Club Outeniqua StadiumConfirmed DenmarkSimola Hotel & Country Club Leorie Park StadiumConfirmed FrancePezula Resort Hotel & Spa Pezula Field of Dreams Confirmed CONFIDENTIAL

8 TEAM BASE CAMP INFO - GAUTENG TeamHotelTraining GroundCurrent status NetherlandsHilton SandtonWits Rugby Stadium confirmed BrazilThe FairwayRandburg High School confirmed MexicoThaba Ya BatswanaWaterstone College confirmed HondurasThe Indaba HotelRandburg Football Club confirmed Korea DPRProtea Hotel MidrandMakhulong confirmed SerbiaSunnyside park HotelAW Muller Stadium Not yet confirmed AustraliaKloofzicht LodgeRuimsig Stadium confirmed ItalyLeriba LodgeSouthdown's College confirmed Argentina High Performance Centre University of Pretoria Rugby Grounds Working on details CONFIDENTIAL

9 TEAM BASE CAMP INFO - GAUTENG TeamHotelTraining GroundCurrent status Slovakia The Villas Luxury Suite HotelCaledonian Stadium Confirmed United States of AmericaIrene Country LodgePilditch confirmed Ivory Coast Riverside Hotel & ConferenceGeorge Thabe Stadium confirmed SwitzerlandEmerald Resort & Casino Vaal University of Technology confirmed GermanyVelmore HotelLaudium confirmed PortugalValley LodgeBekker High School confirmed GhanaRhoode ValleyEesterust Stadium Confirmed NewzealandSerengeti EstateMehlareng Not yet confirmed SloveniaHyde Park Southern SunHyde Park High School Not yet confirmed South AfricaEsselen Park Campus Not yet confirmed CONFIDENTIAL

10 2010 STADIA 10

11 Accommodation database Verification Establishments: 18 882 ; Rooms: 202 712 ; Eliminated duplicates and non-accommodation establishments; Received & incorporated updated databases from provinces; Received & incorporated database received from Match; Included TGCSA’s database; In principle agreement on the ‘basic database’ with industry. 11

12 Accommodation Establishments per Host City (50km Radius) Host CityEstablishments (Nr.)Rooms (Nr.)Beds (Nr.) Cape Town2 69029 86559 730 Durban1 06713 75127 502 Johannesburg1 54526 78653 572 Mangaung2252 6775 354 Nelspruit3014 4848 968 Polokwane1492 7945 588 Port Elizabeth439 4 152 8 304 Rustenburg1643 4896 978 Pretoria94012 85525 710 Total7 520100 853201 706 NDT database 12

13 Accommodation Database Overview Unlimited Radius Province Establishments (nr.) Rooms (Nr.)Beds (Nr.) TotalGraded (Sep. 09)Non Graded Eastern Cape2 1059621 14319 23038 460 Free State7633274367 20414 408 Gauteng2 7911 1581 63344 12688 252 KwaZulu-Natal2 9061 0841 82231 27362 546 Limpopo7563823749 40318 806 Mpumalanga1 08848560312 80525 610 North West6902953959 81319 626 Northern Cape7293224076 64013 280 Western Cape7 0542 4774 57762 218124 436 Total18 8827 49211 390202 712405 424 NDT database 13

14 Summary of Inventory Changes by Property Type Property Type 11 th December 2009AddedReleased19 th January 2010Net Release Rooms Held for 15 th June 2010 Total Room Nights Rooms Held for 15 th June 2010 Total Room Nights Rooms Held for 15 th June 2010 Total Room Nights Rooms Held for 15 th June 2010 Total Room Nights Rooms Held for 15 th June 2010 Total Room Nights Hotels – excl. TBCH 31,7581,095,3581,67652,8755,782246,68927,652901,5444,106193,814 Hotels – TBCH 3,578161,26745420,86754124,7583,491157,376873,891 Apartments1,55258,11649136,399496,9891,99487,526-442-29,410 SMMEs & Lodges 6,667231,56730711,2041,44191,0425,533151,7291,13479,838 SAN Parks74927,70800769,13267318,576769,132 Timeshare3,649143,14735716,8863,999159,46675673,642142,580 Universities35013,3002,69592,2751756,6502,87098,925-2,520-85,625 Totals48,3031,730,4635,980230,50612,063544,72642,2201,416,2436,083314,220 14

15 Summary of Inventory Changes by Host City Host City 11 December 2009AddedReleased19 th January 2010Net Release Rooms held for 15 th June 2010 Total Room Nights Rooms Held for 15 th June 2010 Total Room Nights Rooms Held for 15 th June 2010 Total Room Nights Rooms Held for 15 th June 2010 Total Room Nights Rooms Held for 15 th June 2010 Total Room Nights Bloemfontein1,84352,8311696,29471924,5081,29334,61755018,214 Cape Town7,578281,8702138,3071,03565,0226,756225,15582256,715 Durban6,645243,76848317,3151,83692,0695,292169,0141,35374,754 Johannesburg11,386438,22494053,92442038,19211,906453,956-520-15,732 Nelspruit2,855102,55932510,61981453,6962,36659,48248943,077 Polokwane1,40440,8182059622917,4131,19524,00120916,817 Port Elizabeth5,729211,2351426,2771,81093,8454,061123,6671,66887,568 Pretoria4,014153,5323,155112,30373340,4296,436225,406-2422-71,874 Rustenburg2,30490,2712086,41624716,5212265737503910,105 Other Countries4,545115,3553258,4554,220103,03165020,779389594,576 Totals48,3031,730,4635,980230,50612,063544,72642,2201,416,2436,083314,220 15

16 Outside South Africa – inventory overview by Country Linked town/general areaRooms on 15 th June 2010Total Room Nights Botswana591,947 Lesotho391,287 Mauritius00 Namibia1935,419 Swaziland2297,556 Zambia601,980 Zimbabwe702,590 Totals 65020,779 16

17 Match Contract Management Activity December 2009 50% of the then available room nights released back to establishments on 11 th December 2009 in line with our contractual obligations. Second Hotel and First SMME deposits made into the MATCH Deposit Accounts ( holding Account for allocated room nights ) before 31 st December 2009 in line with contractual obligations to all property types. Deposit notifications were sent to all properties. Release criteria: proximity to host city, match period with low demand (beginning and end of the tournament ), nights not in support of match and contractual obligations Another release – 10 April 2010 (peak period is never released) 17

18 Match Contract Management Activity January 2010 99% of Timeshare Inventory was released on 8 th January 2010 100% of Mauritius Inventory released during w/c 18 th January 2010 due to cancellation of MATCH Ville Mauritius Inventory Added and Released within the summaries includes room swaps, changes to contract types (for example a Team Based Camp Hotel ( TBCH ) reverting to Standard) etc. therefore it is important to note the Net Release column rather than the “released” column when considering the data within this report. 15 th June 2010 has been used as a reference date for rooms held, in most cases this is the peak night however not all following the release (for example, Timeshare peak night is now 18 th June 2010 ) Rooms held on non peak dates vary throughout venues (MATCH Schedules differences) 18

19 PRICING ISSUES News reports regarding unfair pricing during the World Cup – accommodation and airlines Survey to determine prevalence of the practice in the accommodation sector: International trends (previous World Cups) Extent of increase compared to normal peak season and other major events Variations within MATCH contracted establishments Is it normal industry or opportunists? Minister engaging industry 19

20 Accomodation Booking portal Industry initiative – Fedhasa; www.rooms4u.travel;www.rooms4u.travel Pre-register all establishments on accommodation database (Dec ’09); Email & SMS communication to verify information and to ask establishments to add information e.g. stock, prices, banking details (Jan ’10); Advantages incl: collection of TOMSA levy, 15% fee – establishments only pay when booking is made; (Investigating a markup approach for SMME – to avoid reduction in earnings) Link to the Contact Centre, real time and last minute bookings, Increased uptake due to match rooms released Transactions on booking portal from February 2010; 20

21 Update on Rooms4U 2000 SMMEs registered Additional 1400 SMMEs registrations (negotiations – advanced) Process of registration will not be closed but need to be finalised before the system goes live - March 2010 A target of 75 000 rooms will be available on the system when the site goes live 21

22 Assumptions Most visitors may stay close to their team- based camps. Most tickets are bought by families or groups (possible room sharing) Most tickets will be bought by South Africans (in the locality) Most visitors will arrive towards the games Most visitors will depart after the group stage when their teams fail to progress to next round. CONFIDENTIAL

23 Games at Royal Bafokeng Stadium - NW DateStageTeam (base province) Opposition 12 June - 20:30Group C EnglandEngland (North West) USAUSA (Gauteng) 15 June - 13:30Group F New Zealand New Zealand (Gauteng) SlovakiaSlovakia (Gauteng) 19 June - 16:00Group DGhanaGhana (Gauteng)AustraliaAustralia (Gauteng) 22 June - 16:00Group AMexicoMexico (Gauteng) UruguayUruguay (Northern Cape) 24 June - 20:30Group E DenmarkDenmark (Western Cape) JapanJapan (Western Cape) 26 June - 20:30Round of 161C2D Stadium Capacity = 40 000 NDT BD info = (<50km = 3,489 rooms, provincial = 9,813 rooms) - Transport dependancy is very high 23

24 Games at Mbombela - MP Date and timeStageTeam (Base province) Opposition 16 June - 13:30Group H Honduras Honduras (Gauteng) Chile Chile (Mpumalanga) 20 June - 16:00Group FItalyItaly (Gauteng) New Zealand New Zealand (Gauteng) 23 June - 20:30Group D Australia Australia (Gauteng) SerbiaSerbia (Gauteng) 25 June - 16:00Group G Korea DPRKorea DPR (North West) Côte d'Ivoire Côte d'Ivoire (Gauteng) Stadium Capacity = 40 000 NDT BD info (<50km = 8,968 rooms, provincial = 12,805 rooms) - Very high road transport dependancy (small airport Capacity) 24

25 Games at Moses Mabhida - KZN Date and timeStageTeamOpposition 13 June - 20:30Group DGermanyGermany (Gauteng)AustraliaAustralia (Gauteng) 16 June - 16:00Group HSpainSpain (North West) Switzerland Switzerland (Gauteng) 19 June - 13:30Group ENetherlandsNetherlands Gauteng)JapanJapan (Western Cape) 22 June - 20:30Group BNigeriaNigeria (KZN) Korea Republic Korea Republic (North West) 25 June - 16:00Group GPortugalPortugal (Gauteng)BrazilBrazil (Gauteng) 28 June - 16:00Round of 161E2F 07 July - 20:30Semi-finalsW59W60 Stadium Capacity = 70 000 NDT BD info = (<50km = 13,273 rooms, provincial = 31,273 rooms) - Air Transport dependancy is very high with good capacity 25

26 Games at Green point - WC Date and timeStageTeamOpposition 11 June - 20:30Group AUruguayUruguay (Northern Cape) FranceFrance (Western Cape) 14 June - 20:30Group FItalyItaly (Gauteng)ParaguayParaguay (KZN) 18 June - 20:30Group CEnglandEngland (North West)AlgeriaAlgeria (KZN) 21 June - 13:30Group GPortugalPortugal (Gauteng) Korea DPRKorea DPR (North West) 24 June - 20:30Group ECameroonCameroon (KZN) NetherlandsNetherlands (Western Cape) 29 June - 20:30Round of 161H2G 03 July - 16:00Quarter-finalsW52W51 06 July - 20:30Semi-finalsW58W57 Stadium Capacity = 68 000 NDT BD info = (<50km = 29,865 rooms, provincial = 62,218 rooms) - Dependency on air road transport. 26

27 Games in Soccer City - GP Date and timeStageTeamOpposition 11 June - 16:00Group A South Africa South Africa (Gauteng) MexicoMexico (Gauteng) 14 June - 13:30Group E Netherlands Netherlands (Gauteng) DenmarkDenmark (Western Cape) 17 June - 13:30Group BArgentinaArgentina (Gauteng) Korea Republic Korea Republic (North West) 20 June - 20:30Group GBrazilBrazil (Gauteng) Côte d'Ivoire Côte d'Ivoire (Gauteng) 23 June - 20:30Group DGhanaGhana (Gauteng)GermanyGermany (Gauteng) 27 June - 20:30Round of 161B2A 02 July - 20:30Quarter-finalsW49W50 11 July - 20:30FinalW61W62 Stadium Capacity = 95 000 27

28 Games in Ellis Park - GP Date and timeStageTeamOpposition 12 June - 16:00Group BArgentinaArgentina (Gauteng)NigeriaNigeria (KZN) 15 June - 20:30Group GBrazilBrazil (Gauteng)Korea DPRKorea DPR (North West) 18 June - 16:00Group CSloveniaSlovenia (Gauteng)USAUSA (Gauteng) 21 June - 20:30Group HSpainSpain (North West)HondurasHonduras (Gauteng) 24 June - 16:00Group FSlovakiaSlovakia (Gauteng)ItalyItaly (Gauteng) 28 June - 20:30Round of 161G2H 03 July - 20:30Quarter-finalsW55W56 Stadium Capacity = 60 000 NDT BD info = (<50km = 26,786 rooms, provincial = 44,126 rooms) - Some degree of dependency on air and high dependency on public transport. 28

29 Games in Loftus -GP Date and timeStageTeam (Base Province) Opposition 13 June - 16:00Group DSerbiaSerbia (Gauteng)GhanaGhana (Gauteng) 16 June - 20:30Group A South Africa South Africa (Gauteng) UruguayUruguay (Northern Cape) 19 June - 20:30Group ECameroonCameroon (KZN) DenmarkDenmark (Western Cape) 23 June - 16:00Group CUSAUSA (Gauteng)AlgeriaAlgeria (KZN) 25 June - 20:30Group H Chile Chile (Mpumalanga) SpainSpain (North West) 29 June - 16:00Round of 161F2E Stadium Capacity = 45 000 NDT BD info = (<50km =12,855 rooms, provincial = 44,126 rooms) - Dependancy air transport is very high 29

30 Games in Peter Mokaba - LP Date and timeStageTeamOpposition 13 June - 16:00 Group CAlgeriaAlgeria (KZN)SloveniaSlovenia (Gauteng) 16 June - 20:30 Group A FranceFrance (Western Cape) MexicoMexico (Gauteng) 19 June - 20:30 Group BGreeceGreece (KZN) Argentina Argentina (Gauteng) 23 June - 16:00 Group FParaguayParaguay (KZN) New Zealand New Zealand (Gauteng) Stadium Capacity = 40 000 NDT BD info = (<50km = 2,794 rooms, provincial = 9,403 rooms) - Very high dependency on air transport with connecting flights – (Low airport capacity). 30

31 Games in Free State Stadium - FS Date and timeStageTeamOpposition 14 June - 16:00Group E JapanJapan (Western Cape) CameroonCameroon (KZN) 17 June - 16:00Group BGreeceGreece (KZN)NigeriaNigeria (KZN) 20 June - 13:30Group FSlovakiaSlovakia (Gauteng)ParaguayParaguay (KZN) 22 June - 16:00Group A FranceFrance (Western Cape) South Africa South Africa (Gauteng) 25 June - 20:30Group H Switzerland Switzerland (Gauteng) Honduras Honduras (Gauteng) 27 June - 16:00Round of 161D2C Stadium Capacity = 40 000 NDT BD info = (<50km = 2,677 rooms, provincial = 7,204 rooms) - dependancy on air and road is very high (low airport capacity) 31

32 Games in Nelson Mandela - EC Date and timeStageTeam (Base province) Opposition 12 June - 13:30Group B Korea Republic Korea Republic (North West) GreeceGreece (KZN) 15 June - 16:00Group G Côte d'Ivoire Côte d'Ivoire (Gauteng) PortugalPortugal (Gauteng) 18 June - 13:30Group DGermanyGermany (Gauteng)SerbiaSerbia (Gauteng) 21 June - 16:00Group HChileChile ( Mpumalanga) Switzerland Switzerland (Gauteng) 23 June - 16:00Group CSloveniaSlovenia (Gauteng)EnglandEngland (North West) 26 June - 16:00Round of 161A2B 02 July - 16:00Quarter-finals57 10 July - 20:30 Match for third placeL1L2 Stadium Capacity = 50 000 NDT BD info = (<50km = 4,152 rooms, provincial = 19,230 rooms) - Dependancy on air transport is very high with connecting flights. 32

33 Overview of tickets sales To date, about 2 million of the 2,9 million tickets have been sold across 192 countries. Increased demand for tickets by SA citizens (79% in 3 rd phase) – reduced ticket prices Foreign countries leading the demand (3 rd phase applications): USA = 50,217; UK = 41,529; Australia = 15,523; Mexico = 14,804; Germany = 14,647 and Brazil = 10,767 Neighbours: Botswana 2,519, Mozambique (1,795) and Namibia (1,191). The 4 th ticketing sales phase started on 9 Feb and ends on 7 April 2010 (400 000 tickets available – then over the counter) 33

34 Transport and Energy There is slow progress in this regard Key issues include: Operator licensing delays (Interprovincial licensing, municipal capacity etc) Skilling of operators on tourism Car rentals – fines (lifting) Purchasing of generators for stadia and Airport fuel storage capacity. 34

35 Safety National Joint Operational plan approval pending - roles and responsibilities clarification between SAPS and LOC (including funding) Continuous engagements between SAPS and NDT on operations planning SAPS exploring designation of dedicated officials at host cities Selected Volunteers to be trained as “reservists” after training – based on language proficiency Communication model in cases on criminal incidents against visitor under consideration 35

36 Skills & Service Levels Volunteers NDT contributing towards the recruitment of +- 20 000 volunteers for 2010 Soccer World Cup. The module of “Know your country, know your city” has been reviewed to enhance the skills of the Volunteers. Interviews for volunteer training commenced on 11 January 2010 in host cities and the actual training will take place from 05 March to 18 April 2010. In as far as deployment of volunteers at host cities level is concerned, the National Department will focus on the Tshwane Metro but will take responsibility to ensure success in all Host Cities. This approach was successfully also implemented during the Confederations Cup, whereby national officials were deployed at host city level and stadia. CONFIDENTIAL

37 Skills & Service Levels Service excellence Programme… Research Phase completed and the following findings made: Not knowing who the customer is Effects of apartheid Management v/s Leadership issues Attitude issues Inadequate training at all levels Technical focus v/s people focus Recruitment and selection. CONFIDENTIAL

38 Skills & Service Levels Service excellence Programme… Phase 2 – upskilling to address: (targeting 250 000 front line staff): Champion service transformation; Create customer service oriented culture; Craft solution minded customer service culture; and Provide human behavior solution. Volunteer selection at host cities 11 Jan – 27 Feb 2010 Volunteer training 5 March – 11 April 2010 38

39 Schedule for Volunteer Selection and Training NAME OF THEINTERVIEW DATESTRAINING DATES 1.City of Johannesburg11 Jan to 06 Feb 20105-7 March 2010 12-14 March 2010 2.City of Tswane18 Jan - 27 Feb 201019-21 March 2010 3.Rusternburg18 – 06 February 201016-28 March 2010 4. Mangaung/ Bloemfoentein11 Jan – 05 Feb 201026-28 March 2010 5.City of Polokwane18 Jan –06 Feb 201005-07 March 2010 6. Mbombela11 - 30 Jan 201012-14 March 2010 7. Nelson Mandela MetroTBC09-11 April 2010 8.EthekwiniTBC16 – 18 April 2010 9. City of Cape TownTBC09-11 April 2010 CONFIDENTIAL

40 Information GIS information on products and services available on www.tourism.gov.zawww.tourism.gov.za Audit of visitor information centers completed, there are 351 Visitors Information centers in the country Lack of gateway information centers (fan embassies) with National information (to be addressed working with ACSA) Developing a national “2010 companion” handout to all visitors – (beyond 90 min experience – working with provinces) Completion of five Visitor Information Centres (Mbombela, Polokwane, Mangaung, Nelson Mandela Metro and Rustenburg) 40

41 Contact Center The number is +27 87 803 INFO or (4636) Launched 08 December 2009 It provides information on accommodation, attractions, activities, routes, experience, services and restaurants Emergency numbers are also available on request In the following languages (Portuguese, Spanish, German, English, French, Dutch) 41

42 Contact Centre… Continued Currently the centre operates 24/7 in English Other languages 09am – 09pm Leading to event will be 24/7 in all languages Current capacity 1,000 calls a week and later 10,000 calls a week (01 April) 01 March – Contact Centre Campaign begins – more demand to be generated Provinces and host cities were requested to linkup their call centres with the contact centre for after hours and overflow provisions 42

43 In partnership with the Embassies, road show will be done in all participating countries starting 15 February 2010 Advertisements running since May 2009 on BBC, CNN, Eurosport and Newscorp (Sky and ESPN) – reaching 1 billion in all continents Launched the 2010 consumer website August 2009 – www.southafrica.net/2010 and many other digital initiatives www.southafrica.net/2010 Promoted SA at over 20 international major events/sporting events eg. Euro 2008, WTM, ITB, JATA (Japan), Vakantiebeurts, Trafalgar square; Washington and Chicago, China plus many others. Hosted over 100 international journalists aimed at promoting SA during major events – eg. Confed Cup, British / Irish Rugby Tour, ICC Champions Trophy Branded media centre at the final draw, gave information, footage and hosted five post tours of 100 media. Activations in qualifying countries (Africa, Europe, Asia and Americas) International Marketing 43

44 Domestic Marketing There has been an overwhelming number of requests from corporate SA for diski dance lessons Partnerships with IMC, GCIS, SABC and other departments for the fly the flag campaign Partnerships with over 100 organizations in SA to promote the fly the flag and diski campaigns Reached over 50 000 South Africans through diski campaign activations during Dec 2009 at KZN beaches and SA shopping malls Road shows in the middle of February 2010 Adverts on SABC since December 2009 after the draw Radio campaign – (metro and Safm) Working with partners and provinces to promote 100 days celebration on 2 March 2010 44

45 45

46 THANK YOU 46


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