1. News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint.co.uk Online Classified Advertising Creative Specifications FormatSize (WxH pixels) File WeightAudioRestrictionsControlsNotes News International Served Leaderboard 728x90 (no expansion) Less than 40k flash 30k gif/jpg flash files require a back up gif. N/ANo expansion permitted for News International served SWF ads. A Maximum of 3 loops are permitted. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted. N/ASWF Flash files must be built with click tag function. For flash trafficking guide please go to www.niadhelp.comwww.niadhelp.com The click through URL must be supplied separately. Recommended frame rate 18 fps to reduce CPU usage. Lead time for.SWF is 3 working days for testing. Rich Media, Third Party Served Leaderboard 728x90 No Expand Less than 40k Polite download 2.2MB thereafter User-initiated audio only. Clear sound on/off button. No expansion permitted. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted. N/AWe do not accept expanding drop-down Leaderboards,. 468x60 banners may be served into this slot by arrangement. Push-down Leaderboards are not to be served on Times Online classified. No i-Frames Ad tags permitted. Lead time 3 working days for testing. News International Served Skyscraper 160x600 (no expansion) Less than 40k flash 30k gif/jpg flash files require a back up gif. N/ANo expansion permitted for News International served SWF ads. A Maximum of 3 loops are permitted. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted. N/ASWF Flash files must be built with click tag function. For flash trafficking guide please please go to www.niadhelp.com. www.niadhelp.com The click through URL must be supplied separately. Recommended frame rate 18 fps to reduce CPU usage. Lead time for.SWF is 3 working days for testing. Rich Media, Third Party Served Skyscraper 160x600 (no expansion) Less than 40k Polite download 2.2MB thereafter User-initiated audio only. Clear sound on/off button. Left-only expansion on mouse-over only (or Click to open/close). Immediate auto-contraction on roll-off. No Auto expansion permitted. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted. N/A.120x600 size Skyscraper may be served into the 160x600 ad slot by arrangement only. No i-Frames Ad tags permitted. Expand Skyscrapers are not to be served on the Times online. Lead time 3 working days for testing. News International Served Sponsorship Logo By Arrangement Only 160x607KBN/A Gif file only, no animation.