1. Internet Broadcasting Webex Training
Rich Media

2. Today’s Plan Define Rich Media Examples and Best Practices
Key Selling Points

3. Rich Media
Rich media is a term for advanced technology used in Internet ads, such as streaming video, applets that allow user interaction, and special effects.
Refers to advertising that utilizes new technology such as Flash, Java applets, streaming video and interactivity.

4. Rich Media Examples Out-of-the-Box ad executions Pushdown Ads
Expandable Ad Units
“Floaters”
Webvision/Flash Video
Flash IAB Ad Units
Expandable Titlebars

5. Pushdowns
Pushdowns greet web users with an eye-catching visual message for seven seconds, then retracts to Expandable Pushdown (Leave-behind) bar and Leaderboard ad.
The Pushdown is an exclusive advertising opportunity on the Homepage and Index pages of the sites.
Pushdown ads will be live ALL DAY on the days the Pushdown runs.

6. Click here for a Pushdown Example
Pushdowns
How To Sell: (Flat Rate)
Once per viewer per day per client.
One advertiser per week, one day per week. (1 local, 1 national)
Where To Sell:
Homepage or other section Index pages of the site (each day must be limited to one section).
Served with Leaderboard.
Who Can Sell:
Local stations and national IB.
Production Guidelines:
Please allow 10 days for production and testing of ad unit.
If third-party built or served, please contact your Partner Sales Specialist to review details.
Click here for a Pushdown Example

7. Click here for a Expandable Ad Unit Example
Expandable Ad Units
Expandable Ad Units pop-out as the mouse rolls over it
The expanded ad provides viewer with additional information
Higher impact
Better recall
Click here for a Expandable Ad Unit Example

8. Sales Production Rules
Expandable Ad Units
Available Units:
Skyscraper:
Unexpanded Ad - 160x600
Expanded Ad - 320x600
Display Ad:
Unexpanded Ad - 300x250
Expanded Ad - 600x250
Positioning:
Ad Units: Display, Skyscraper
Pages: Index, Detail (except Homepage, Health and Weather
Cox and Indys:
Display – Homepage
Sky – Detail pages
Production Timeline:
Expandable Ad Units require 5-7 business days for production*
* Delays in creative details and revisions will prolong the production process
Sales Production Rules
Stations will be limited to producing Expandable Ad Units for a maximum of two advertisers per month (per sales management)

9. Floaters
“Floating” Rich Media ads utilize Flash technology to give the user an animated ad experience outside the confines of the traditional IAB ad sizes.
These ads have the ability to grab viewers attention by flying across the users screen, floating in the middle of the page, or

10. Click here for a Floater Example
Floaters
RECOMMENDATIONS:
Can be sold impression-based, however ads should be capped at a once-per-user-per day experience. Thus, impressions are not guaranteed.
Run for 8-10 seconds of animation.
Schedule to specific pages or sections to maximize exposure and minimize intrusiveness.
Run in rotation, not on guaranteed impressions.
Best used for promotional flights.
Click here for a Floater Example

11. “Webvision”/Flash Video
This video revolution allows you to create a look-live message that literally jumps off the page.
Just like the power of television, this message delivers the site, sound, motion and emotion that your customers have never before seen on their computer screens.
This units should be sold with section sponsorships when the client’s message is tied in with other ad units within the section.
Video messages within Buffer pages offer more of a personal explanation of a client’s products, along with a call-to-action to learn more about the sponsor.

12. Click here for a Live Flash Video Example
“Webvision”/Flash Video
WebVision ads can run on index pages (not homepage), client buffer pages and most special sections
Can be longer than pre-roll- but recommend no longer than :30
Spots should be customized for the web
Sent in same format as Pre-roll for best quality
Weighted placement (not impression-based)
Can rotate between more than one advertiser, no more than 6 ads recommended at any given time, or exclusive to one advertiser on a given section.
Can be set to autoplay once per viewer per day, or can only run when the viewer hits the play button
Click here for a Live Flash Video Example

13. Expanding Titlebar Available on Hearst site only.
Schedule to Homepage for an impactful advertising message.
Delivery to the viewer is controlled and monitored- generally a rich media ad will not be shown to a single viewer more than once every 24 hours.
Rich Media: drop-down animation plays once-per-user-per-day. Permanent logo and link allows viewers to re-animate the ad for future reference.
Should be sold in a weighted rotation (not impression-based) to high-profile clients, with a premium price attached

14. Demo ads in front of clients Use as a tool for prospecting
New Creative Gallery
Demo ads in front of clients
Use as a tool for prospecting

15. Rich Media Keys to Selling
Rich Media interacts with users as they seek information, thus causing a compelling message, being careful not to be intrusive.
It works as a visual teaser and can suggest that users “play along”
A story can be created within the ad to heighten the connection with consumers
There are many different rich media options, all conveying the sponsor’s message in a captivating, interactive experience for the user.

16. Thank you for your time and attention!
Questions?