1. DD NEWS THE DOORDARSHAN NEWS
NEWS CHANNEL
DD NEWS
THE DOORDARSHAN NEWS

2. INTRODUCTION
PRESENTATION STYLE
PROGRAMS ON THE CHANNEL
VIEWERSHIP
COMPETETION

3. Introduction State-owned Television News Channel.
Started on 3rd November 2003.
Free channel.
Only channel telecasting news in Hindi,English,Urdu and Sanskrit.

4. Presentation Style Best in interiors Parts of India.
Different from other News Channels in terms of news representing interiors of India.
Old Style of presentation, yet to an extent effective.
Styles is made in such a way that it can catch “Desi Indian” People.

5. Programs on Channel 24 Hrs News .
News in Sanskrit,urdu,English,Hindi & other Regional Language.
News of Sports world, Entertainment World, Business World, Fashion World.
News from Central & States Govt.
Programs on Subjective Issues like Dowry, Female foetus,etc.

6. Viewership Terrestrial reach of 21.6% by Area.
Caters 44.9% of the Population of Country.
Target Audience is the one who like Simple Presentation of News .
For People who Believes in being ‘Completely Indians’.

7. Competition
Getting tough Competition from Aaj Tak, Star News NDTV 24*7, Times Now , etc.
Lacking because of Old Styling and Sticking more to Interiors people.

8. Strength of DD News Ruled the Monopoly Market initially.
Geographic and Democratic Segments done Perfectly.
Earn 100% Profit.

9. Weaknesses of DD News
Lacking in innovative presentation, telecast only Social Program.
No Updated Marketing Technology unlike Private News Channels.
No Focus on Innovative Commercial Media which is unlike Private News Channels.
Political Interference.

10. Bibliography www.google.com www.wikipedia.com www.autostream.com

11. Conclusion
Thank You