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Indias No. 1 News Network TV Today Network Ltd Indias No.1 News Network.

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Presentation on theme: "Indias No. 1 News Network TV Today Network Ltd Indias No.1 News Network."— Presentation transcript:

1 Indias No. 1 News Network TV Today Network Ltd Indias No.1 News Network

2 Indian Consumers on TOP of the WORLD Global Consumer Confidence Report : Sept06 Source : AC Nielson Online survey

3 Indias No. 1 News Network 86% Indians perceived with good Personal Finances

4 Indias No. 1 News Network 61% Indians perceive next 12 months, a good time to buy things

5 Indias No. 1 News Network With growing spending power… Advertisers trying to reach more and more consumers….. –Media thus also experiencing a boom Media Expenditure expected to grow by 15% approx. –Source : Lodestar Media

6 Indias No. 1 News Network Mn Hhs +35% + 67% + 121% + 29 Mn + 27 Mn 112 Mn 82 Mn 41 Mn 68 Mn 49 Mn 22 Mn Source : NRS

7 Indias No. 1 News Network News has also played its part in this upsurge…

8 Indias No. 1 News Network Television Industry Scenario

9 Indias No. 1 News Network The Television Industry Projected Growth Source : PWC Analysis

10 Indias No. 1 News Network TV Advertising Revenues Source : PWC Analysis

11 Indias No. 1 News Network News Industry Scenario

12 Indias No. 1 News Network Exponential Rise Still more channels in the pipeline – And there is room for more! No. of Channels

13 Indias No. 1 News Network Look Who Is Watching? In 6 years the weekly reach of the news genre has grown from 18 mn to 86 mn Weekly Reach in Million

14 Indias No. 1 News Network Revenue Growth With increase in the viewership base – Advertisers have increased their spends on the news genre News genre is able to attract 12% of the total television revenue with 7% viewership contribution With increase in the viewership base – Advertisers have increased their spends on the news genre News genre is able to attract 12% of the total television revenue with 7% viewership contribution Industry Estimates Revenue in Crores

15 Indias No. 1 News Network News Genre The Best Investment Share of revenues nearly double of share of viewership This ratio is the highest across channel categories Reason: Relevant audience : –Males, SEC AB, 25yrs+ –The bread-winners –Maximum spending power Thus there is an explosion in the number of channels

16 Indias No. 1 News Network TV Today Heading Tomorrow

17 Indias No. 1 News Network Brand Architecture TV Today Network Limited Aaj Tak Headlines Today Breaking News Format Positioning – Sabse Tez (Quickest Time to Market) Leadership Position Nations Best News Channel Evolving into a channel targeting the metro urbanite Positioning – Indias No. 1 News Network a) Content Aggregator b) Brand Builder Positioning – Khabarein Phataphat (Rapid-fire News) Positioning – Aapka Shahar Aap Tak (Your City – Up Close) Tez Dilli Aaj Tak Line extension

18 Indias No. 1 News Network Leadership Through Viewership Over 30% more than MCCS Almost 47% more than Network 18 Almost 75% more than NDTV Source : TAM, 15+, Average of Wk 1-43

19 Indias No. 1 News Network Tez + Sabse Tez In a dynamic market, the Number 2 player keeps changing – Aaj Tak has always been Number 1! Over 46% more than Star News 99% more than India TV Almost 133% more than Zee News Source : TAM, 15+, Week 1 to 44

20 Indias No. 1 News Network Top Programs Source : TAM, Week 1 to 44, out of the Top 100 Programs belong to Aaj Tak

21 Indias No. 1 News Network News = Aaj Tak

22 Indias No. 1 News Network News = Aaj Tak

23 Indias No. 1 News Network Trust in the Media - Aaj Tak is the most trusted media brand across all print and electronic media news sources - Poll conducted by BBC Reuters

24 Indias No. 1 News Network Viewers bring out the best in us.. More than just News.. Viewers want entertainment along with news… Increasing interaction with our Viewers

25 Indias No. 1 News Network Tie Ups Movies –Chak De India –Shootout at Lokhandwala –Guru –Salaam-e-Ishq –Baabul –Eklavya Television –Indian Idol –Biggest Loser –Jhoom India –MTV On The Job –MTV Youth Icon

26 Indias No. 1 News Network The Merit List as per IRS 2006 (For News Channels) 1.AajTak 2.DD News 3.Zee News 4.Star News 5.Sun TV 6.NDTV India 7.AsiaNet News 8.Star Ananda 9.NDTV 24x7 10.India TV Source: Agencyfaqs.com

27 Indias No. 1 News Network Headlines Today Relaunch with a new positioning in the pipeline Focus on content to cater to the young metro urbanite (Need Gap in the current market scenario) Reach in 000s

28 Indias No. 1 News Network Tez Differentiated product (format) Flanking Strategy Compliments Aaj Taks viewership Reach of over 15 mn viewers per week

29 Indias No. 1 News Network Tez Increasing Trend Source : TAM, Reach in 15+ Reach in 000s

30 Indias No. 1 News Network Dilli Aaj Tak No.1 NCR Channel in just 3 weeks Utility Channel (News You Can Use Format) Retail Advertisers have been targeted systematically- Revenue base has increased

31 Indias No. 1 News Network Dilli Aaj Tak Targeting Local Advertisers Source : TAM, Reach in 15+ Reach in 000s

32 Indias No. 1 News Network Critical Success Factors Aaj Tak remains Number 1 even though the number 2 keeps changing Tez has complimented Aaj Tak and shows tremendous promise for the future Dilli Aaj Taks popularity has skyrocketed – Delhi identifies with the channel Network Strategy helps in increasing the advertising rate

33 Indias No. 1 News Network TV Today Initiatives International Foray –Aaj Tak and Headlines Today launched in the US –Aaj Tak launched in UK and Continental Europe –To tap other countries with a large Indian Diaspora –Launched a separate international feed to give better value to advertisers –Twin revenue streams of advertisements and subscription Launched TV Today Media Institute –Was initially fuelled by internal requirement –Now the experience to convert it into a full-fledged media institute is in place –More courses related to media to be added

34 Indias No. 1 News Network TV Today Initiatives Interactivity –First news channel to have a voice portal besides SMS –Approx 3 mn responses on SMS every quarter –Good indication of the response potential of the medium Content Tie-ups –Moving beyond traditional marketing –Tie-ups with other content providers –Makes for interesting content on the channels –Branding is achieved on bigger platforms

35 Indias No. 1 News Network Financial Indicators 15% Growth69% Growth Top Line (Crores)Bottom Line (Crores)

36 Indias No. 1 News Network Growth Factors

37 Indias No. 1 News Network Growth Factors Domestic –Exploring more profitable niche segments within the news genre –Explore new formats such as Tez International –Following success in the US – exploring more markets with a sizeable Indian Diaspora –Both Subscription and advertising revenue

38 Indias No. 1 News Network Growth Factors Emergence of addressable distribution platforms –DTH –IPTV Subscription Revenue –Subscription Revenue will compliment advertising revenue – both from domestic and international markets –A family spends Rs 600 on a weekend in a multiplex. Why not pay for quality content for a month on TV?

39 Indias No. 1 News Network Growth Factors Leverage Brand Strength and Platform reach to explore emerging platforms Radio –Acquire the groups radio business –Approval awaited Digital Platforms (Web & Wireless) –To transfer TV Todays and LMIs digital assets to a separate company –To look at consolidation of the digital assets in order to monetise the opportunity

40 Indias No. 1 News Network Net-Net The Indian Television industry is moving in only one direction – up! The news genre gives the best RoI due to the most relevant audience for advertisers TV Today network has shown tremendous growth and will continue to fuel growth by new initiatives Future growth factors are likely to be based on emerging platforms and brand/content strength

41 Indias No. 1 News Network Thank You


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