1. 345 Business Plan For Dan Masquelier April 23rd, 2007 MUSC 345 - Audio Recording II

2. Why am I in Recording Arts? ● To learn everything I can about Media Production. ● To be the most efficient and skilled employee in the future studio(s) I work at. ● This program was my choice because of:  Realistic environment  Realistic situations  Realistic equipment ● I feel that I will be prepared for almost any task upon graduation.

3. Skill Analysis ● Technical  PC/Mac/Linux ● Audio  Good Ears, Signal- Flow, App knowledge, Techniques, etc... ● Musician  Guitar, Violin, Bass, Vocals, etc... ● Video  Editing FCP,Vegas,etc., Special Effects AE, A/V, Camera Operation ● Web Design  HTML/CSS, PHP, Flash/Actionscript, Javascript ● Graphic Design  Photoshop, Illustrator, etc...

4. What do I have to offer? ● One-stop-shop for media production:  Audio Engineering  Film Post-production  Web Design for any type of client  Logo Design for any type of client  Musician for hire  Computer Tech

5. What do I need to Strengthen? ● Social Skills  Networking/making contacts  Face to Face ● Business Skills  My only business has been Freelance, under- the-table work.  Not up with Legal Issues.

6. My Goal (for this particular project) ● Earn Money through Web Design Projects ● Save profits for Recording Studio construction ● Build Studio ● Make Studio Profitable

7. Website Turnoffs

8. Achieving Goal: Web Design ● Industry Analysis-  Web Identity becoming extremely important  Most Studio Websites Suck  Most Bands only utilize Myspace ● Low quality portfolio ● Limited features ● Everyone else has one  Band Avg Life - 4 Years ● My Plan -  Contact Studios & Negotiate Design/Redesign  Make contacts, potential assistant engineering jobs  Take band lists, contact bands for Design/Redesign  Save contacts for future recording

9. ● $150-$400 + for full site design ● $10-$15+ per month for site updates ● 3 low-cost sites per month:  $450 + $30 Profit ($150x3 + $10x3) ● 4-year outlook:  $21,600($150 - $57,600($400) for sites. ● One Minimum Wage Assistant Engineering Job:  $8/hr, 10 hour days= ~$2400/month (before taxes) Achieving Goal: Web Design

10. ● Studio Apartment  Livermore, CA  1bed/1bath/610sqft  $945/month  With Utilities, Food, Internet, Grand Total for Cost of Living: $1215/month  $14,580/year ● Web Design + Minimum Wage Job Earnings: Achieving Goal: Living Cost & Profits

11. ● Facility:  Livermore Industrial Building 1200sqft/2bathroom  $744/month ($9000 yearly)  Utility Costs: $400/month  Business License:$75  $13,803 total yearly ● Equipment: Beginning Stages  DAW/software - $8000  FiWi Interface/mixer - $2000  Monitors - $1000  Basic Mics - $2000  Cables/Bays/DI's/Head phones - $2000  Acoustic Treatment - $6000  ~$21000 total Achieving Goal: Studio Investment

12. ● Rates:  $350 for 8hr blocks ● ($43.75/hr)  If less than 8hr block, +$50/hr  If over 8hour block, +$50/hr ● Scenario:  If I fill 8-hour blocks for 25 days each month: Total Earning: $8750 Achieving Goal: Studio Profit  Profits go towards facility enhancements, equipment, CD, DVD's, etc...

13. ● Contact Bands from Design Jobs for Recording. ● Offer 2 for 1 deals:  e.g. For new bands: Recording full price, Site Design with discount. Achieving Goal: Studio Marketing