1. Business Proposal CLEVER LENS

2. BUSINESS IDEA Media Production Company Specialising in: Videography Photography Editing Audio Scriptwriting & Storyboarding

3. WHY IS THIS VALUABLE TO CUSTOMERS? It offers “The Complete Package” by combining various elements of contemporary Media Production to produce content to the client’s specification Professional Standard Content at affordable rates Experienced Producers: Ability to manage time and stick to set deadlines Equipment provided to specified location if needed; flexible in our engagement with the client’s requirements

4. MARKET RESEARCH Identified Equipment & Resources needed to operate effectively Further research will be undertaken regarding: Methods of dealing with customers Managing Legal Structures Copyright & Registration

5. GROWTH & POTENTIAL Increase in the services we provide ( Tutorials – Workshops – Animation ) Expansion of operating locations through collaborating with producers Competition ( Pro-Mo Media – JNR Photography ) Target Market: Event Organisers – Corporate Commercial – Students Method of contact: Social Network – Promotion – Recommendations

6. EXAMPLES Free Blog Created: www.cleverlens.wordpress.comwww.cleverlens.wordpress.com Concept Logo

7. FINANCING Canon 5D MK II Camera ( Including Bag, Protectors, Battery, 50mm Lens, Memory Card, Tripod ) = £1903.80 @ Jessops Domain Name: “www.clever-lens.co.uk” = £8 2years“www.clever-lens.co.uk General Stationery: Business Cards ( £25 @ Vistaprint ) Business Phone: Blackberry Curve – Free from: £15.31/Month @ T-Mobile Exhibitions – Showcases ( SquareOne – The Herbert ) Use of Personal Savings Working with: CUSU – Organisations – Existing Contacts

8. FINANCING Charges variable according to time spent on project Videography: £100 - £300 Photography: £80 - £200 Editing: £70 - £250 Scriptwriting & Storyboarding: £50 - £150 Predicted Sales: £450/Month – Annual Income: £5400

9. BUSINESS OBJECTIVE Increase in public awareness & client list Understanding of efficient methods in running a business Reinvestment Expansion in services provided Skilled Employees 2 nd Year: £7,200 (£600/Month) – 3 rd Year 16,200 (£1350/Month + Employee) 5 th Year: £36,000 (£3000/Month + 3 Employees) Sustainability in West Midlands through hiring of specialised staff

10. PERSONAL OBJECTIVES Development of Technical capabilities and identifying methods of implementing them in a business structure Learning new information through the mentorship programme ( Workshops & Seminars ) Ability to network with people already in industry and build business relationships Financial support and guidance Course structure encourages professional practice Level of enthusiasm & engagement with the SPEED Scheme ( Networking – Knowledge of Media – Collaborative Work )