1. Dog Days of Summer Smile! It’s the Dog Days of Summer. It’s time to show off your furry friends and win cool prizes.

2. Advertising Concept: Unleash all the advertising dollars associated with pets and pet care. Generate a well-trained list of leads for your advertiser’s monthly pet care email. Attach the advertiser to a monthly newsletter that comes from your property. And (or) simply have fun with photos and Fido. Audience Engagement: Entrants upload an image of their pet cooling off this summer and opt-in to a Healthy Pet Email Newsletter (optional). Photos are displayed on the contest page and in subsequent emails. Every month, send an email with coupons, tips and photos. Dog Days of Summer

3. Execute: August Sell To: Multiple Sponsors Potential Clients: Pet retailers Pet insurance Pet groomers, dog walkers, pet boarding facilities, doggy day care Veterinarians Shelters/Rescue organizations Builds Database: Drives animal enthusiasts into your database and new newsletter opt-ins for a Healthy Pet Newsletter. Identifies audience members who love their pets. Dog Days of Summer

4. Campaign: Associate your business with the affection and loyalty associated with the family pet. Provide content for a highly targeted Healthy Pet newsletter that will reach our audience of pet consumers. And provide a prize worthy of the family pet. Engagement: Your business featured in emails inviting participation in the “Dog Days of Summer” contest and the opportunity to opt-in for a Healthy Pet email newsletter. Awareness: Targeted special offers/coupons will be sent to people who click on your sponsor information in the Healthy Pet newsletter. Incentives: Your coupon/offer will be featured to contest entrants on the confirmation page visible immediately upon entry to the contest. Results: Capture and train all of the runaway leads collected from this Dog Days of Summer promotion. Dog Days of Summer

5. Promotional Value: $ _____ Your Investment: $ _____ Dog Days of Summer Sales Sheet You Receive Your logo/link and client info on the Dog Days of Summer contest page Your logo featured as sponsor in emails promoting the Dog Days of Summer contest Your logo/link/offer and content included in pet care newsletters to opted-in database members Opportunity to have us send follow up emails/contests to people who open the pet related newsletters or click the links to your site in the emails (based on Behavioral Filters) Your business promoted on-air/in-print as sponsor of the Dog Days of Summer contest Your business mentioned on Social Media postings as sponsor of Dog Days of Summer Your content presented as Native Advertising on our site. Your pet featured as part of your advertising. You Provide Prize to give away for Dog Days of Summer contest Special offer/discount to promote in emails Contest promotion on your website/social media sites/emails Content to include in our Healthy Pet newsletter