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In a Brand Centric World What is Brand? Jenny DeVaughn, ADP Kathleen Smith, ClearedJobs.net.

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Presentation on theme: "In a Brand Centric World What is Brand? Jenny DeVaughn, ADP Kathleen Smith, ClearedJobs.net."— Presentation transcript:

1 In a Brand Centric World What is Brand? Jenny DeVaughn, ADP Kathleen Smith, ClearedJobs.net

2 Twitter @JennyDeVaughn @YesItsKathleen #jobg8summitNA

3 What makes a great brand?

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5 How does brand equity help employers? Poor candidate experience ignored Passive and top talent applies for openings Increased loyalty to company for referrals More perceived value and benefits Less resources needed for recruitment marketing

6 The most valuable part of a brand

7 ADP ranks #15 on the Fortune 500 Top 100 Employer Brand List by Wilson HCG for 2014

8 Brand Fail

9 Do Job Boards Have Brand?

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17 And of course, we are not the only one in the marketplace…. But we can’t compete with ad spend or technology, so what do we have left?

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19 Customer Service phone and email available for both of our customers from 8am to 6pm.

20 “Thanks. Clearedjobs.Net is the glue that keeps my company moving forward. Great service.”

21 Newsletters, blog all fueled by Content Partnerships

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24 Jobseekers vote for the team that provides the “Best Overall Recruiting experience”.

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