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BUS 550 The Contemporary Firm Celeste Martin. * Company History * JetBlue chose Twitter vs. Facebook * All You Can Jet (AYCJ) pass * Social Media * Conclusion.

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Presentation on theme: "BUS 550 The Contemporary Firm Celeste Martin. * Company History * JetBlue chose Twitter vs. Facebook * All You Can Jet (AYCJ) pass * Social Media * Conclusion."— Presentation transcript:

1 BUS 550 The Contemporary Firm Celeste Martin

2 * Company History * JetBlue chose Twitter vs. Facebook * All You Can Jet (AYCJ) pass * Social Media * Conclusion

3 * 1999-Founder David Neeleman and first airline to have TV at every seat * 2004-Online check-in * 2005-Partnership with American Express * 2007-Davis Barger is named president & CEO, Launched Twitter and offer complementary inflight email & instant messaging

4 * 2008-TrueBlue points, JD Power & Associates award, flights and vacation packages auctioned on EBay * 2009-Promise Program and All You Can Jet pass (AYCJ) * 2010-You Above all

5 * Frequent flyers and TrueBlue users * Marketing * Mobile-friendly * Engagement * Customer Service * Content Creation easier

6 * JetBlue Cheeps * AYCJ * Advertising Free * Sold out 48 hours early * 700% increase for website * Flyers connected on Twitter * Impact

7 * Demographics * Reach * Features and Usability * Self Promotion * Advertisement * Information sharing * Customer service

8 * Increased users * Transparency * Twitter highlighted JetBlue’s extraordinary Customer Service * AYCJ is back * Social Media for business

9 How many years did JetBlue run the AYCJ pass? A. 10 years B. 5 years C. 3 years Who founded JetBlue? A. Davis Barger B. David Neeleman C. Minder Chen How much was the AYCJ pass? A. $699.00 B. $599.00 C. $899.00

10 1. http://www.jetblue.com/about/ourcompany/history.aspx http://www.jetblue.com/about/ourcompany/history.aspx 2. Aaker, J. L; Leslie, S; Hoyt, D; Rogier, D. (2010). Amplifying Perceptions: How JetBlue Uses Twitter to Drive Engagement and Satisfaction https://gsbapps.stanford.edu/cases/detail1.asp?Document_ID=3396 https://gsbapps.stanford.edu/cases/detail1.asp?Document_ID=3396 3. Twitter vs. Facebook for Marketing http://www.articlemarketingco.com/2012/05/twitter-vs-facebook- for-marketing/ http://www.articlemarketingco.com/2012/05/twitter-vs-facebook- for-marketing/ 4. Mershon, P. (2011).http://www.socialmediaexaminer.com/26- promising-social-media-stats-for-small-businesses/ 5. DeBono, J. (2012). http://socialmediatoday.com/james- debono/480927/13-reasons-why-using-social-media-business-non- negotiable

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