Presentation on theme: "BUS 111 MICHAEL FEAGLES. What is Vine? Vine is a mobile app owned by Twitter that allows users to create & post short, looping videos in a simple & fun."— Presentation transcript:
What is Vine? Vine is a mobile app owned by Twitter that allows users to create & post short, looping videos in a simple & fun way Instantly post videos on Vine, and then share to Facebook & Twitter Allows you to find, follow, & interact with friends On April 9, 2013, Vine became the most-downloaded free app within the iOS App Store In August 2013 reached 40 million registered users Currently available for download via iOS, Android, & Windows devices
How is it being used for businesses? The app has been used by Columbia Records to promote Big Time Rush’s new album "24/seven" by showing the track names of the album On September 9, 2013, Dunkin Donuts became the first company to use a single Vine as an entire television advertisement. https://vine.co/v/h15FI6tl0dL/embed/postcard https://vine.co/v/h15FI6tl0dL/embed/postcard Other companies such as Trident Gum & Nissan have began experimenting with using Vine videos for TV commercials as well
How is it being used for businesses? A Behind the Scenes Look Snappy How-to Videos The hashtag #howto is one of the top trending tags on all of Vine Highlighting Product Features https://vine.co/v/bJ2EqwTWKQg/embed/simple https://vine.co/v/bJ2EqwTWKQg/embed/simple 1-to-1 Customer Interaction Run Video Contests https://vine.co/v/btYdHIwl6Q6/embed/simple https://vine.co/v/btYdHIwl6Q6/embed/simple
What makes this app unique? Enables general users & businesses to share videos in real-time Offers users a simple and fun way to share videos with friends Allows users to upload unlimited videos & it’s FREE!