Presentation on theme: "Online Ordering: Tips for Success John Mills, GRS Sales Manager John Weatherston, Johns Pizza Café Roy Bullard, Pizza Guys."— Presentation transcript:
Online Ordering: Tips for Success John Mills, GRS Sales Manager John Weatherston, Johns Pizza Café Roy Bullard, Pizza Guys
State of the Industry: Online Ordering Cornell U. – Sept. 2011 Report Surveyed 326 restaurants & chains & 490 consumers Who Has Online Ordering? 23% of large restaurant chains 60.7% of Pizza Who has ordered online? 50% of internet users
State of the Industry: Online Ordering Benefits Seen By Consumers What Restaurant Owners Think: Convenience What Actual Consumers Think: Control over the process What Non-Online Restaurants Worry About: Technology Anxiety Need for Interaction Consumer research de-bunks these concerns!
State of the Industry: Online Ordering Benefits Seen by Operators: Check Averages Higher - but only by 2% ? Other studies have shown upwards of 25% Order Volume Increased say 29% Customer Satisfaction Increased say 27% Promotions worked better say 52% Labor Savings say 38.1 % Increased order accuracy say 21.4%
Consumers Perceive Control: Easy to customize the order Choose payment & delivery details Know their data is secure Know order will be ready when promised Confirmation emails Delivery time estimates Progress reports Ease of use and navigation Separate pickup line for takeout orders
So – How to Maximize Increase adoption of web ordering Increase frequency of orders Increase ticket average Reduce labor costs Increase customer satisfaction
Increase Adoption How do you drive business to your Online Ordering? All Marketing needs to point to Online Ordering. Special online-only incentives Print Advertising Social Media (Facebook, Twitter, etc) Flyers / Table Tents On Hold Messages Website Pizza Boxes Signage
Increase Frequency Keep in touch with your customers! Email Twitter & Facebook Online Order Incentives Smart Phone app. SalesBuilder- Customer Loyalty app.
SmartPhone & SalesBuilder Tip: Coupon codes will go viral. Use the unique code per customer feature for really great offers
Increase Ticket Average Pictures : Worth the Investment
Increase Ticket Average 3 Types of Upsell! #1 Item Level Upsell
Increase Ticket Average 3 Types of Upsell! #2 True Item Upsell
Increase Ticket Average 3 Types of Upsell! #3 Final Upsell
Our Panel Online Launch Guide: www.granburyrs.com/resources/ John Weatherston, Johns Pizza Café Roy Bullard, Pizza Guys