3. Spokane Public Radio’s audience enjoys more than $2 Billion in annual spending power. While the average household income in Spokane is $58,500, the average household income for Spokane Public Radio listeners is nearly $80,000. SPR listeners enjoy 36% more income than the average adult in Spokane. In a tight economy, Spokane Public Radio’s listeners still have the money to buy.

4. Spokane Public Radio’s audience spans the spectrum of ages. 43% of the audience is in the prime of the accumulation phase of life: ages 25-44. The rest of the audience is comprised of people who have the highest disposable incomes in the country: people 50+.

5. 28% of SPR listeners have annual household incomes of $100,000 or more. 65% of listeners earn $50,000+.

6.  SPR is the #1 radio station in Spokane for reaching high-end auto owners. For example, 45.7% of all BMW owners in Spokane listen to SPR every week. BMW owners are more than 8 times as likely to listen to SPR as the average adult. More owners of the following makes listen to SPR than listen to any other radio station in town – bar none!

7.  SPR is the #1 radio station in Spokane for reaching affluent working women – women whose family incomes are $75,000+. 22.5% of them listen to SPR every week. And women make most of the spending decisions for households.  SPR is also #1 for reaching affluent white collar workers whose household incomes are $100,000+.

8.  SPR should be the first radio station bought when trying to reach affluent working women, a prime target for supermarkets and take-out food providers, among others. Note that SPR reaches 22.5% of affluent working women every week. KIXZ adds another 19.6%, but after that, adding more radio stations to a buy adds virtually no net cume reach. You can make a strong case for media buyers to stop buying one or more stations below and use the money to buy SPR, instead.

9.  Affluent working women spend 50% more time listening to the radio than the average adult. They spend virtually as much time listening to the radio as they spend watching TV. And it’s much more cost-efficient to reach affluent working women via radio than it is to reach them via TV.

10.  For a company trying to reach affluent working women by advertising in the Spokesman-Review’s home section, SPR can add 37.2% unduplicated reach – at a fraction of the cost of advertising in the newspaper.