Presentation on theme: "SDL Proprietary and Confidential Email Manager 5.6 27 th June 2013 Ashley Mandell-Lynn Director, Global Production Services Martin Radford Business Solutions."— Presentation transcript:
SDL Proprietary and Confidential Email Manager 5.6 27 th June 2013 Ashley Mandell-Lynn Director, Global Production Services Martin Radford Business Solutions Consultant
SDL Email overview Overview of Email Manager 5.6 features and functionality Email Manager 5.6 Demo Response data integration with SDL Customer Analytics Compatibility considerations Release milestones Agenda 2
Over 12 billion emails sent out of Email Manager in 2012 Current average of 43 million emails per day Volumes continue to rise… …we are projecting over 14 billion emails in 2013 Email is a key element of the SDL Intelligent Marketing Suite Email has received significant investment –Datacenter and hardware improvements –Services team supporting email –Product development –Development continues with another major release scheduled for Q1 2014 SDL Email services growing rapidly 3
Marketing is changing, email tools needs to reflect that change. Development focused on some key email marketing trends 4 Change in behaviourDevelopment need Marketers multi-task, so we see a higher volume of ‘light’ users Email tool needs to be easier to use, more intuitive for marketers and accessible to larger numbers Continued move towards experience management, reduces per campaign volume, increases regularity User need to manage campaigns rather than single ‘one-off’ deployments Diversity of recipient devices used – mobile, tablet etc… Render testing needs to be inherent in the campaign process Changing trends in ‘what works’ and what parts of email drive traffic Experimentation need to use heat maps Greater focus on Email ROI increases drive for more testing Ability to manage dynamic content and test cells across campaigns (see our Testing Best Practice doc on partner portal, http://www.sdl.com/community/cmapartnerportal) http://www.sdl.com/community/cmapartnerportal Appetite for video in email / landing pages Ability to easily manage and incorporate rich media content
Enhanced user interface for easier navigation New Campaign Builder experience 5 Automatic campaign thumbnails (recent documents) Multi-document Support Easy access to shared events, variables & lookup tables Preview Pane Improved navigation ribbon
Multi-document support allows work on multiple creative 6 Multi-document Support Multiple creative in a campaign
Document explorer Search speeds up 7 Document search Search across all categories.
New ‘design view’ WYSIWYG editor Full set of WYSIWYG editing tools Easy access to campaign variables, shared templates for insertion to campaign You can now embed creatives from any campaign into another creative
Improved source code editor makes editing easier Easy to switch views Color coded markup Addition of code line numbers Search & replace functionality
File Manager & Image Properties Editor EM 2013 Highlights Insert images from file manager Image files easily managed from one location Zip file upload (with auto- unzip) is now available.
Integrated inbox render testing with ‘Gallery View’ Device selection, e.g. iPhone 4S preview Select category e.g. Inbox, Mobile or Tablets Easy switch to Gallery view With over 40 inbox previews
Campaign Manager 2.9 supports EM 5.6 Campaign Manager 2.8 does NOT support EM 5.6 –CM 2.8 users will be upgraded before moving to Email Manager 5.6 Alterian Marketing Suite - the following software versions offer compatibility with Engine 5.2 and Email Manager 5.6 Compatibility considerations 16 ProductVersionScheduled Release Date AMS3.0 SR4Released Analytical Dashboard2.5 SR29 July 2013 Selection Planner4.2 SR4Released ADMI3.0 SR7Released KXEN3.3 SR2TBC
Full details will be communicated to each partner in the coming month Releases will be staggered across the customer base Release Milestones 17 Start DateCompletion Date 1 – EMEA phase 118 June19 June 2 – US Phase 125 June26 June 3 – UK 230 July31 July 4 – US 213 August14 August 5 – UK 327 August28 August 6 – UK 410 September11 September 7 – UK 517 September18 September 8 – UK 624 September25 September 9 – US phase 3 clients26 September27 September
There will be detailed documentation in support of the release 18 DocumentDescription Parity Analysis GuideA summary of key changes and a description of each Campaign Builder Guide A full product manual for the new Campaign Builder element API Introduction GuideA ‘quick-start’ guide detailing the additional API calls now available API User GuideA full user guide for Email manager 5.6 web services API Migration GuideMigration guide with code examples to use when migrating to new calls (migration is not a requirement for upgrade) Release NotesFull release notes as normal