1. Indian Tourist Market

2. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116% 20057.1815.6% 20068.3316% Ministry of Tourism, India

3. Top Destinations for Indian Tourists (2007) 1. Singapore 748,575 6. UK 328,832 2. Thailand 506,237 7. Hong Kong 294,079 3. USA 440,883 8. Switzerland 132,396 4. Malaysia 422,452 9. Australia 82,907 5. UAE 357,659

4. Purpose of Visit Business40% VFR20% Holiday20% Others (medical, students, pilgrim) 20%

5. Places of Origin Mumbai33% New Delhi26% Bangalore17% Kolkata15% Chennai9% 9%

6. Indian Tourists to Thailand YearNumberAnnual Change (%) 2004300,16330% 2005352,76617% 2006429,73221% 2007536,35616.65% 2008622,17216%

7. Indian Tourist Profile (2006) Gender Male: 75% Female: 25% Frequency of Visit First Visit: 47.60% Revisit 52.40% Travel Arrangement Group Tour 40.08% Non Group Tour 59.92%

8. Purpose of Visit Holiday73.58 % Business13.37% Convention7.69% Official0.26 % Others5.10 %

9. Top Destinations in Thailand Bangkok, Pattaya, Phuket, Phang-Nga, Krabi, Chiangmai Samui, Cha-Am, Hua-Hin, Kanchanaburi, Chiangrai

10. Places of Origin New Delhi Mumbai Kolkata Bangalore Chennai

11. SEASONS School BreakApril-July DiwaliOctober-November Wedding- Honeymoon November-January Christmas-New Year December-January

12. Activities Shopping Sight-seeing Theme Park Dinner Cruise

13. Growing Segments Medical Wedding-Honeymoon Filming (IIFA as a big push) MICE

14. Positive Factors Push Factors ◦Fast Growing Indian Economy ◦More Flight Connections (TG, Indian Air, Jet Airways, Air India Express) Pull Factors ◦‘Value for Money’ Destination ◦Variety of Attractions ◦Cultural Links ◦TAT’s Pro-Active Marketing

15. Obstacles for Further Market Development Attitude Communication Lack of Indian Food Outlets Insufficient Airline Seat Capacity (More seats- flights, new routes promised by TG) Competitiveness (Destinations within India – Other countries)

16. Behaviour Family oriented Highly price sensitive Emphasis specific dietary preferences Want a fun & activity filled holiday Elite Indian will look for luxury & comfort

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