1. MARKETING THE INDUSTRY SEGMENTS 4.08 Explain the entertainment and recreation industry.

2. Theme park: A large facility for entertainment that includes games, thriller rides, sightseeing, shops, food, etc., based on a particular theme. Dollywood Six Flags The Magic Kingdom The Epcot Center Disneyland

3. Pigeon Forge, TN Tennessee’s most visited attraction with over 2.5 million visitors annually “Create Memories Worth Repeating ” Wholesome fun and entertainment through music, crafts, attractions, and rides with an American country tradition theme

4. World’s largest regional theme parks with 39 locations in North America and Britain First park built in Texas over 40 years ago Teamed with “Weekly Reader” in 2003 in a children’s literacy program “Read to Succeed” for elementary schools Six Flags—Atlanta, GA Six Flags America—Baltimore, MD/Washington, DC

5. The Magic Kingdom The Epcot Center MGM Studios Animal Kingdom Park Resorts

6. “Where Magic Lives” Over 15 million visitors per year Orlando, Florida

7. Over 10 million visitors annually Imagination Aeronautical Futuristic

8. Over 8 million visitors annually Resorts

9. Anaheim, CA America’s first theme park, opened in 1955 “The Happiest Place on Earth” Enchanted kingdom of fantasy and imagination 13 million visitors annually

10. Natural destinations: Places of interest formed completely by nature Natural Bridge The Grand Canyon Niagara Falls

11. Natural Bridge—Natural Bridge, VA Thomas Jefferson purchased 157 acres from King George III of England for 20 shillings in 1774 Remains private today Over 100 million years old 215 ft. tall and 90 ft. wide

12. The Grand Canyon Grand Canyon National Park, Arizona 1,217,403 acres Approximately 4 million recreation visits in 2002 One of the most spectacular examples of erosion in the world World Heritage Site

13. Niagara Falls New York/Canadian border Discovered in 1678 Jay Treaty—1796 US government took possession of the eastern shore 20 million visitors annually

14. NC State Parks Division of NC Department of Environment and Natural Resources Supported and maintained with state tax dollars and private donations 29 state parks 4 recreation areas Natural areas Preservation of natural resources Camping Horseback trails Bicycling Off road all-terrain vehicle trails Educational and interpretive programs about environment, plants, and animals

15. United States National Forests (USDA Forestry Service) *Headquarters—Yates Federal Building, Washington, DC Home of “Smokey the Bear” “To ensure that America’s forests and grasslands are in the healthiest condition they can be in.” “To ensure that American people have many opportunities to use, enjoy, and care for the lands and waters that sustain us all.

16. United States National Forests (USDA Forestry Service) US divided into nine regions 155 national forests 20 national grasslands Supported by federal tax monies and private donations

17. Destinations with historical or religious significance Attractions that preserve history, tradition, and culture The White House The Statue of Liberty Mormon Tabernacle Pearl Harbor The Great Wall of China Stonehenge The pyramids of Egypt The Vatican Taj Mahal The Parthenon

18. THE WHITE HOUSE Washington, DC Site was chosen in 1790 while George Washington was president. In 1800, John and Abigail Adams moved in, and the seat of government was relocated from Philadelphia to Washington. Availability was altered after 9/11/01.

19. THE STATUE OF LIBERTY Dedicated October 28, 1886 Designated a national monument on October 15, 1924 Care and administration transferred to National Park Service in 1933 Gift from people of France in recognition of friendship established during American Revolution Universal symbol of political freedom and democracy

20. MORMON TABERNACLE Salt Lake City, Utah Acoustically sensitive dome-shaped auditorium constructed between 1863 and 1875 Houses world’s most famous pipe organ with 11,623 pipes Home of Mormon Tabernacle Choir

21. PEARL HARBOR Hawaii WWII historic military site December 7, 1941, Japanese warplanes bombed the USS Arizona Bodies of over 1,000 American sailors still entombed in the sunken hull

22. STONEHENGE England Circle of megalithic stones on the Salisbury Plain A mystical spiritual center for more than 1,000 years World Heritage Site

23. THE PYRAMIDS OF EGYPT Tombs of early Egyptian kings with rooms and passages along with the burial chamber of the king World Heritage Site

24. THE VATICAN Rome, Italy Residence of the Catholic Pope

25. TAJ MAHAL India Mausoleum built entirely of white marble stone by a Muslim emperor in memory of his wife World Heritage Site

26. THE GREAT WALL OF CHINA Constructed in the 15 th century as a means of protection 1,864 miles long and 16 to 26 feet high

27. THE PARTHENON Athens, Greece Main temple at the Acropolis Temple to the Goddess Athena

28. Fair: A gathering to entertain and educate and sometimes used to introduce new products relevant to the area promoting the event; normally held outdoors with rides and food providing a great part of the attraction

29. NORTH CAROLINA STATE FAIR Raleigh, NC Over 150 years of operation Food, rides, exhibits, games, concerts Farm animal exhibition Craft demonstrations and sales Competition and prizes

30. Other fairs…  NC Mountain State Fair Fletcher, NC Held in September before NC State Fair Started in 1993  Dixie Classic Fair Winston-Salem Combination of grain exhibition started in Salem in 1882 and the Piedmont Tobacco Fair started 15 years later Name changed in 1956 Attended by over 300,000 people in October 2003 Second to NC State Fair in popularity  World’s Fair

31. Motorsports racing: A spectator sport that is a highly lucrative vehicular competition held on established tracks and involving drivers, car owners, sponsors, and spectators.

32. NASCAR—National Association of Stock Car Auto Racing Started by Bill France with the first race in Daytona, Florida, in 1948

33. LOWE’S MOTOR SPEEDWAY Concord, NC Built in 1959 by Bruton Smith and Curtis Turner President H.A. “Humpy” Wheeler A facility that continuously establishes new industry standards Seating capacity in 2000—167,000 Seating capacity expansion to 200,000 by 2010

34. North Carolina Motorsports Association (NCMA) Nonprofit corporation established in 2002 to enhance the motorsports industry in NC Members represent industry issues, influence legislation, provide input to the educational communities, and promote the growth of the sport. Ed McLean, executive director

35. Economic impact of motorsports in NC Economic impact to NC estimated at $2 billion a year Economic impact of five NASCAR weekends a year-- $500 million

36. Motorsports related industries in NC 1,000 industry related businesses in NC Many open to tourists (gift shops, museums) Sam Bass Gallery of Motorsports Art Richard Petty Driving Experience

37. NASCAR owner team shops in NC Hendrick Motorsports— Charlotte Dale Earnhardt, Inc.— Mooresville Joe Gibbs Racing— Huntersville Richard Childress Racing— Welcome Roush Racing--Mooresville

38. Outdoor dramas: Works of entertainment presented on an outdoor stage; may be either theatrical or musical or a combination of both

39. Whitewater rafting… Kayak or raft down a river Rapids are rated based on elevation loss, volume of flow, river features, and river hazards with class I being the easiest and class IV being the most difficult and often referred to as “risk to life.”

40. Whitewater rafting in NC Ocoee River Near NC border crossing under Hwy. 64 near Murphy Big, closely spaced rapids One of most popular whitewater rivers in nation Olympic whitewater site Class III and IV Nantahala River Dam controlled river near Bryson City and Fontana Village Family rafting American whitewater playground Class I and II with a class III at the end

41. Fishing… Mountain streams and brooks Trout Fly fishing

42. Freshwater fishing… Rivers, lakes, and ponds in the Heartland/Piedmont Fish from small boats or piers Catfish, bream, crappie, and bass Brackish/freshwater fishing in the Currituck Sound, Kitty Hawk Bay, and Colington Harbor Rockfish/Striped Sea Bass Flounder Croakers

43. Saltwater fishing along the coastline… From Currituck to Sunset Beach (275 miles) Outer Banks is known as “The Billfish Capital of the World.” Hatteras is known as “The Blue Marlin Capital of the World.”

44. Headboat fishing Carry up to 40-50 people Half-day trips in the sound and inlet waters

45. Surf and pier fishing Piers along the coastline are accessible to tourists at no charge or for a small fee. The season peaks in May and November.

46. Hook/surf fishing Flounder Sea mullet/whiting Croakers, channel bass, bluefish

47. Net fishing Flounder Shrimp Clams and oysters are farmed and grown in beds. Crabs are caught with crab pots/cages.

48. Charter boat deep sea fishing Charter boats are operated by a captain, rented to the recreational fisherman by the hour or day, and travel miles into the ocean. Blue and white marlin Sailfish Dolphin King Mackerel Tuna

49. Water sports Pleasure boating and pontoons Water skiing Jet skiing Wave running Wake boarding Surfing Kite surfing Sailing

50. Snow sports: Outdoor recreational activities utilizing the natural frozen precipitation which collects on the ground during winter months and which may be enhanced by man- made materials to create more desirable conditions. Snow skiing Snowboarding Snow tubing

51. Skiing… 39 states with mountain terrain have ski resorts. Colorado is most popular tourist ski state. Switzerland is most popular tourist ski country.

52. NC ski resorts… Hosted over 5.5 million visitors and generated $120 million during the 2002-03 ski seasons $67.7 million was spent on skis, snow boards, lift tickets, lodging, and meals NC ski season runs about 100 days Appalachian Cataloochee Ski Area Hawknest Golf and Ski Resort Sapphire Valley Ski Area Ski Beech Sugar Mountain Resort Wolf Laurel

53. Museums: Institutions devoted to the procurement, care, and display of objects of lasting interest and value The Mint Museum of Art, Charlotte Discovery Place, Charlotte (Carolinas’ largest hands-on planetarium nature museum) Charlotte-Concord Motorcar Hall of Fame NC Transportation Museum, Spencer NC Aviation Museum, Asheboro The NC Aviation Museum, Wilmington Aurora Fossil Museum, Aurora Smithsonian National Institution/museums, Washington, DC

54. Music and/or dinner theaters: Places of entertainment providing music and/or drama productions and often including a meal Barn Dinner Theater, Greensboro Myrtle Beach, SC Alabama Theater Carolina Theater Dolly Parton’s Dixie Stampede Pigeon Forge, TN Music Mansion Theatre Louise Mandrell Theatre Dolly Parton’s Dixie Stampede Branson, MO “The Live Music Show Capital of the World” 30 theaters host over 60 shows

55. Golf: Outdoor recreational sport played using special clubs to drive balls with as few strokes as possible into a series of small holes on a landscaped course. A round of golf is normally 9 or 18 consecutive holes. Old North State Club, Uwharrie Point, New London, NC Grandover Resort and Conference Center, Greensboro, NC Pinehurst, NC Lake Norman, NC Myrtle Beach, SC

56. Pinehurst, NC September 2000 edition of Golf Digest Magazine rated the Pinehurst area as the third best golf location in the world. Popular US retirement village located near center of state #1 golf destination on the east coast Synonymous with heritage and quality 40 outstanding resort courses #2 home of national championships

57. Old North State Club, Uwharrie Point New London, NC Private club on Badin Lake, second only to Pinehurst 89 th among “America’s 100 Best Modern Courses” for 1999 Home of the ACC men’s golf tournament

58. Grandover Resort and Conference Center Greensboro, NC Newest golf resort complex in NC Opened in 1996 Golf Digest gives it a 4½ star rating.

59. Lake Norman Largest lake in NC with 520 miles of shoreline across four counties Exclusive upscale residential golf area Proximity to interstates has encouraged corporate business growth.

60. Myrtle Beach, SC Home to more golf courses than any other stretch of beach in the world Approximately 120 courses in July 2003 with plans for construction of new courses Golf packages promote joining over 60,000 accommodation units and 1800 restaurants with shopping and sightseeing.

61. Casino: A place where games of chance are played for monetary rewards Most are associated with large hotels with restaurants With casinos came the invention of neon signs Harrah’s, Cherokee, NC Atlantic City Tunica, Mississippi Myrtle Beach waterways Las Vegas

62. Las Vegas, Nevada Entertainment capital of the world More than 125,000 hotel rooms Brightest city in the world with miles of neon

63. El Rancho Vegas First hotel/casino theme resort in the US Opened in 1941 57 acres purchased by Thomas Hull for $100 per acre 63 rooms Built as a resort for people traveling from Los Angeles to Salt Lake City Key attraction was swimming pool Casino was an afterthought Built on Hwy. 91, “the strip,” now known as Las Vegas Boulevard South

64. Parade: Festive public procession that may include bands, individual walkers, decorated vehicles, and/or floats. Macy’s Thanksgiving Day Parade Rose Bowl Parade

65. Macy’s Thanksgiving Day Parade World’s most famous parade Started in 1927 Large helium character balloons 2 ½ miles long 2.5 million people line the streets of New York City

66. Rose Bowl Parade New Year’s Day Started over 100 years ago Part of the Rose Bowl collegiate football game festivities Route is 5.5 miles long in Pasadena, California. Corporate and professional floats are covered with flowers to “celebrate paradise.”

67. Resort spas: Places for rest, relaxation and rejuvenation of the body and soul. Visits may be for the day, overnight, or extended as part of a planned vacation. Health & physical fitness centers Holistic approach Weight management Massage Skin, hair, and nail care Swimming, whirlpool, and saunas

68. North Carolina spas… Grove Park Inn and Resort, Asheville Ballantyne Resort, Charlotte Grandover Resort, Greensboro The Spa at Pinehurst

69. Marketing Strategies Used in Entertainment & Recreation Product: Entertainment and recreation is a service providing pleasure. Place: There is not a physical distribution system with entertainment and recreation. Tourists visit attractions and events for enjoyment. Price: Pricing is both a marketing technique and a major profit determinant. Pricing may be singular or a package deal with add-ons from related industries and suppliers. Tickets for attractions may be purchased daily, for a season, or for a special event only.

70. Marketing Strategies Used in Entertainment & Recreation (cont.) Promotion: Highly creative, paid advertising Local tourism associations and CVBs help promote local attractions.

71. Marketing Strategies Used in Entertainment & Recreation (cont.) Entertainment and recreation is interrelated with lodging, food, and transportation segments. Promotional activities may include these, offering many “total package deals.”