1. Learning Objectives Examine the attractions industry
Look at the role of theme parks
Understand the gaming industry
Describe public and commercial recreation facilities
Recognize shopping as a travel attraction

2. Operating Sectors of the Tourism Industry

3. Overview of Attractions
Cultural
Attractions
Natural
Attractions
Events
Recreation
Entertainment
Attractions
Historical
Sites
Landscape
Mega-Events
Sightseeing
Theme Parks
Archeological
Sites
Seascape
Community
Events
Golf
Amusement
Parks
Architecture
Parks
Festivals
Swimming
Casinos
Cuisine
Religious
Events
Mountains
Tennis
Monuments
Cinemas
Flora
Sports
Events
Hiking
Industrial
Sites
Shopping
Facilities
Fauna
Trade
Shows
Biking
Museums
Snow Sports
Performing
Arts Centers
Coasts
Ethnic
Corporate
Concerts
Islands
Sports
Complexes
Theatre

4. Top U.S. Theme Park Admissions (2005)
Theme Park Attendance
(millions)
The Magic Kingdom, Orlando
Disneyland, Anaheim, California
Epcot, Orlando
Disney-MGM Studios, (now Disney Hollywood Studios) Orlando
Disney’s Animal Kingdom, Orlando
Universal Studios, Orlando
Disney’s California Adventure, Anaheim
Islands of Adventure at Universal, Orlando 5.7
9. Sea World, Orlando
10. Universal Studios, Los Angeles
Source: Amusement Business magazine, based in Nashville, Tenn.

5. Top European Theme Park Admissions
Rank, Attendance
2005 Park and Location (in millions)
1 Disneyland Paris
Marne la Vallée, France
2 Blackpool Pleasure Beach
Blackpool, England
3 Tivoli Gardens
Copenhagen, Denmark
4 Europa-Park
Rust, Germany
5 Port Adventura
Salou, Spain
6 De Efteling
Kaatsheuvel, the Netherlands
7 Liseberg
Göteborg, Sweden
8 Gardaland
Castelnuovo del Garda, Italy
9 Bakken
Klampenborg, Denmark
10 Alton Towers
Staffordshire, England
Source: Amusement Business.

6. Gaming The gaming industry is a $83.7 billion business
Employs directly and indirectly more than 1 million people
87 percent of American people view casino entertainment as acceptable for themselves or others
Indian reservation gaming is a growth industry
Source: American Gaming Association.

7. 2007 Participation – Ranked by Total Participation Participated more than once (in millions) Seven (7) years of age and older
Percent Percent Sport Total Change Sport Total Change
Exercise Walking % Volleyball %
Exercising w/Equipment % In-Line Roller Skating %
Swimming % Yoga 10.7 na
Camping (vacation/overnite) % Scooter Riding %
Bowling % Skateboarding %
Bicycle Riding % Softball %
Fishing % Football (tackle) %
Workout at Club % Paintball Games %
Weight Lifting % Mountain Biking (off road) %
Boating, Motor/Power % Target Shooting (airgun) %
Running/Jogging % Archery (target) 6.6 na
Aerobic Exercising % Kayaking 5.9 na
Billiards % Hunting w/Bow & Arrow % Hiking % Skiing (alpine) %
Basketball % Water Skiing %
Golf % Snowboarding %
Target Shooting % Mtn/Rock Climbing 4.6 na
Hunting w/Firearms % Muzzleloading %
Baseball % Scuba Diving (open water) 2.4 na
Soccer % Wrestling %
Backpack/Wilderness Camp % Hockey (ice) % Tennis % Skiing (cross country) % Dart Throwing 12.1 na Lacrosse 1.2 na
Source: National Sporting Goods Association.

8. Sports Participation Growth in 2007 (in millions)
2007 Percent Total Change
Tennis %
Scooter Riding %
Target Shooting %
Boating, Motor/Power %
Volleyball %
Target Shooting (airgun) %
Running/Jogging %
Bicycle Riding %
Skateboarding %
Exercise Walking %
In-Line Roller Skating %
Weight Lifting %
Exercising w/Equipment %
Soccer %
Hunting w/Bow & Arrow %
Camping (vacation/overnite) %
Hunting w/Firearms %
Backpack/Wilderness Camping %
Snowboarding %
Bowling %
Source: National Sporting Goods Association.
© John Wiley & Sons, Inc, 2009