1. MARKETING THE INDUSTRY SEGMENTS 4.08 Explain the entertainment and recreation industry.

2. Topic 1 Theme Parks

3. Theme park: A large facility for entertainment that includes games, thriller rides, sightseeing, shops, food, etc., based on a particular theme. Dollywood Six Flags The Magic Kingdom The Epcot Center Disneyland

4. Pigeon Forge, TN Tennessee’s most visited attraction with over 2.5 million visitors annually “Create Memories Worth Repeating ” Wholesome fun and entertainment through music, crafts, attractions, and rides with an American country tradition theme

5. World’s largest regional theme parks with 39 locations in North America and Britain First park built in Texas Six Flags—Atlanta, GA Six Flags America—Baltimore, MD/Washington, DC

6. The Magic Kingdom The Epcot Center MGM Studios Animal Kingdom Park Resorts

7. “Where Magic Lives” Over 15 million visitors per year Orlando, Florida

8. Over 10 million visitors annually Imagination Aeronautical Futuristic

9. Over 8 million visitors annually Resorts

10. Anaheim, CA America’s first theme park, opened in 1955 “The Happiest Place on Earth” Enchanted kingdom of fantasy and imagination 13 million visitors annually

11. Natural destinations: Places of interest formed completely by nature Topic 2 Natural Destinations

12. Natural Bridge—Natural Bridge, VA 157 acres purchased by Thomas Jefferson in 1774 Remains private today Over 100 million years old 215 ft. tall and 90 ft. wide

13. The Grand Canyon Grand Canyon National Park, Arizona 1,217,403 acres Caused by erosion World Heritage Site

14. Niagara Falls New York/Canadian border 20 million visitors annually

15. Topic 3 Parks

16. NC State Parks NC Dept. of Environment and Natural Resources Supported and maintained with state tax dollars and private donations State parks Recreation areas Natural areas Preservation of natural resources

17. United States National Forests (USDA Forestry Service) Home of “Smokey the Bear” PURPOSE: “To ensure that America’s forests and grasslands are in the healthiest condition they can be in.”

18. United States National Forests (USDA Forestry Service) 155 national forests Supported by federal tax monies and private donations

19. Topic 4 Destinations with historical or religious significance Preserve history, tradition, and culture

20. THE WHITE HOUSE Washington, DC Site was chosen in 1790 while George Washington was president. In 1800, John and Abigail Adams moved in

21. THE STATUE OF LIBERTY October 28, 1886 Gift from France friendship established during American Revolution Universal symbol of political freedom and democracy

22. MORMON TABERNACLE Salt Lake City, Utah built between 1863 and 1875 World’s most famous pipe organ with 11,623 pipes Home of Mormon Tabernacle Choir

23. PEARL HARBOR Hawaii December 7, 1941, Japanese warplanes bombed the USS Arizona 1,000 American sailors still entombed

24. STONEHENGE England Circle of megalithic stones A mystical spiritual center for more than 1,000 years World Heritage Site

25. THE PYRAMIDS OF EGYPT Tombs of early Egyptian kings World Heritage Site

26. THE VATICAN Rome, Italy Residence of the Catholic Pope

27. TAJ MAHAL India Mausoleum built by a Muslim emperor in memory of his wife World Heritage Site

28. THE GREAT WALL OF CHINA Constructed in the 15 th century as a means of protection 1,864 miles long and 16 to 26 feet high

29. THE PARTHENON Athens, Greece Main temple at the Acropolis Temple to the Goddess Athena

30. Topic 5 Fairs and Parades

31. NORTH CAROLINA STATE FAIR Raleigh, NC Over 150 years of operation Food, rides, exhibits, games, concerts Farm animal exhibition Craft sales Competitions and prizes

32. Other fairs…  NC Mountain State Fair Fletcher, NC Held in September Started in 1993  Dixie Classic Fair Winston-Salem Second to NC State Fair in popularity

33. Macy’s Thanksgiving Day Parade World’s most famous parade Started in 1927 2.5 million people line the streets of NYC

34. Rose Bowl Parade New Year’s Day Over 100 years old Part of the Rose Bowl college football game Pasadena, California.

35. Topic 6 Sports

36. Motorsports racing: NASCAR founded in NC Started as moonshiners outrunning police

37. CHARLOTTE MOTOR SPEEDWAY Concord, NC Built in 1959 by Bruton Smith and Curtis Turner Seating capacity in 2000—167,000 Seating capacity expansion to 200,000 by 2010

38. Economic impact of motorsports in NC Economic impact to NC estimated at $2 billion a year Economic impact of five NASCAR weekends a year-- $500 million 1,000 industry related businesses in NC

39. Whitewater rafting: Rapids are rated on elevation loss volume of flow River features/hazards class I =easiest and class IV =most difficult (“risk to life”) US NATIONAL WHITEWATER CENTER IN CHARLOTTE, NC

40. Saltwater fishing along the coastline: From Currituck to Sunset Beach (275 miles) Outer Banks is known as “The Billfish Capital of the World.” Hatteras is known as “The Blue Marlin Capital of the World.”

41. Charter boat deep sea fishing Blue and white marlin Sailfish Tuna Headboat fishing Carry up to 40-50 people

42. Water sports Pleasure boating and pontoons Water skiing Jet skiing Wave running Wake boarding Surfing Kite surfing Sailing

43. Snow sports: Snow skiing Snowboarding Snow tubing

44. Skiing… 39 states have ski resorts. Colorado: most popular tourist ski state. Switzerland: most popular tourist ski country.

45. NC ski resorts… 5.5 million visitors $120 million generated Appalachian Cataloochee Ski Area Ski Beech Sugar Mountain Resort

46. Golf: The Carolinas are one of the premier golf destinations in the US

47. Pinehurst, NC Pinehurst rated as the third best golf location in the world. #1 golf destination on the east coast 40 outstanding resort courses

48. Grandover Resort and Conference Center Greensboro, NC Opened in 1996

49. Myrtle Beach, SC Home to more golf courses than any other place in beach in the world Approximately 120 courses Over 60,000 accommodation units 1800 restaurants

50. Casino: A place where games of chance are played for monetary rewards Casinos brought about the invention of neon signs Harrah’s, Cherokee, NC Atlantic City Las Vegas, NV

51. Las Vegas, Nevada Entertainment capital of the world More than 125,000 hotel rooms Brightest city in the world with miles of neon Las Vegas Boulevard South: The “Strip”

52. Topic 7 Theater and the Arts

53. Outdoor dramas: Works of entertainment presented on an outdoor stage theatrical or musical or a combination

54. Music and/or dinner theaters: Places of entertainment providing music and/or drama productions and often including a meal Barn Dinner Theater, Greensboro Myrtle Beach, SC Alabama Theater Carolina Theater Pigeon Forge, TN Dolly Parton’s Dixie Stampede

55. Museums: The Mint Museum of Art, Charlotte Charlotte-Concord Motorcar Hall of Fame NC Transportation Museum, Spencer Smithsonian National Institution/museums, Washington, DC

56. Topic 8 Rest and Relaxation

57. Resort spas: Health & physical fitness centers Holistic approach Weight management Massage Skin, hair, and nail care Swimming, whirlpool, and saunas

58. North Carolina spas… Grove Park Inn and Resort, Asheville Ballantyne Resort, Charlotte Grandover Resort, Greensboro The Spa at Pinehurst

59. Marketing Strategies Used in Entertainment & Recreation (cont.) Entertainment and recreation is interrelated with lodging, food, and transportation segments. Promotional activities may include these, offering many “total package deals.”