1. DIRECT MARKETING

2. We will help you to transform your data into useful information to improve your marketing and business results. This structured data management process forms the basis of your marketing activities and can ensure you that your database contains essential information which you need for effective customer communication.

3. DM Advantages Targeting Interactivity Continuity Control

4. Are your objectives? Improving your targeting and reduce cost of communication Acquiring more profitable customers Increasing your sales and profit Increasing customer LTV - Life Time Value Predicting customer behaviour Building long-term and profitable relationship with your customers Understanding your customers Developing brand advocates

5. CREATIV DIREKT can help you!

6. Our portfolio Retention Programmes Database Management and Consultancy Analysis and Planning Data Management Loyalty Programmes Customer Insight Relationship Marketing Programmes Acquisition Programmes

7. Analysis and Planning At the start we need to understand your business. What is your sales objective, your target cost per sale and ROI? We evaluate your objectives. More historic data brings better results. The lowest cost per response doesn’t always mean the highest ROI.

8. Direct Marketing strategies Together we will prepare effective direct marketing strategies. DM Objectives → Where are we going? DM Strategies → How we will get there? DM Tactics → What exactly will we do? First rule of strategic planning → Knowing your customer

9. Database Management Database management Database structure planning Database developing We will advise on how best to structure and build your own database. Your database is the heart of your business. Database implementation

10. Data consolidation Data updating Data enrichment Data Management Data cleaning We will improve the quality of targeting your customers. Data capture Data turns into information when properly captured, analysed and used.

11. Relationship Marketing Programmes Only completely satisfied and loyal consumers are those who are constantly coming back. Our goal is to increase customer profitability and LTV (Life Time Value) Loyalty programmes CRM Cross- and up-selling 3 elements of loyalty: trust, respect, constant need Loyalty = Increased profit Retention programmes

12. Important… 1.We have to take care for our best customers – for 20% of those who make 80% of profit 2.We have to be careful with the most potential customers 3.We have to analyse all our customers – this is the only way to find out about their value for company 4.We have to find more customers who are similar to our most profitable customers 5.Good potential customers need to be acquired soon enough in their buying life cycle 6.We need to understand the importance of cross- and up-selling and manage the process effectively 7.We need to be in a position where we can predict customers most likely to lapse and customers that use more brands 8.We need to use marketing analysis as well as database analysis

13. Relationship Marketing Programmes We are going to combine current knowledge in your customers with external data in order to improve future acquisition activities. Segmentation Profiling Identifying target groups A combination of poorly targeted media and good targeted messages is sometimes the only way for reaching customers. Using mass media is ideal for acquiring certain potential consumers about whom we do not know nothing. It is the basis for various data collection activities and first inquiries. Acquisition programmes

14. Who are your best prospect? Existing customers – how can you find more people like them? Analysing your most profitable existing customers Customer Insight To gain a clear insight into behavioural patterns of each customer segment in order for the company to have access to detailed information about individuals Data mining Predictive Analytics Analysis FastStats - marketing data analysis software

15. We will prepare the project from the idea to implementation. Your message will be delivered to the right customer through the right medium at the right time. DM Campaign Management Idea Copy & Creative solution Testing Implementation Measurement

16. CPC – Cost per contact ROI - Return On Investment LTV – Life Time Value RR – Response rate One of the advantages of Direct Marketing is measuring effectiveness and efficiency of your campaigns Based on testing and measurement you are going to be able to estimate direct marketing contribution

17. Contact us: Karmen Jakob Account executive E-mail: karmen.jakob@creativdirekt.si Telephone: + 386 1 500 88 93 www.creativdirekt.si We will gladly sit down with you, listen to your wishes and help you with creative ideas and recommendations in order to achieve the best direct results. How to Make Your Wishes Come True?

18. References Kompas STO CDE nove tehnologije Draguljarna Malalan Intours Jezikovni center Palatin Pošta Slovenije UPS Slovenija Sun & Fun Sunny Studio Wiener Städtische Zavarovalnica