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 dynamic  innovation  impact. The Company A new brand in the professional market for hairdressers, a young reality, created a view years a go in Varese.

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Presentation on theme: " dynamic  innovation  impact. The Company A new brand in the professional market for hairdressers, a young reality, created a view years a go in Varese."— Presentation transcript:

1  dynamic  innovation  impact

2 The Company A new brand in the professional market for hairdressers, a young reality, created a view years a go in Varese (Italy) thanks to a young business man Ivano Panzeri. Son of a hairdresser, Ivano Panzeri gave new answers to many questions and problems that happen inside salons, thanks to his charismatic attitude he created a new and innovating philosophy, creating a dynamic, innovative and a impact company.

3 American / Italian technology Research laboratories in U.S.A., Avant-garde formulations Constant and updated research On the edge of worldwide trend of the cosmetic market

4 Innovative product range High quality Rich in motivation Eye catching packaging Innovative communication support Innovative concepts

5 Competitive price Medium price Optimum reference to quality/quantity/price Optimum conditions on formats and quantities to favor the pricing, facilitate the performance in the salon and increase the retail

6 Not only products Hair fashion collections Support and image in the salon Communication materials High quality styling educational material Technical educational format Managerial educational format Events Affiliations “EXIT”

7 urban:tribe For today’s underground and cosmopolitan generation For the urban tribes with their own identity signs and their own symbols A new way of interpreting the desires people Listening to the rhythm of the street where new trends and desires of changes grows But they all share a common language, identifying themselves in a life style.

8 urban:tribe a range of styling products built as working tools to raise the cut and interpret the evolution of the look trends per every lifestyle a synergistic approach to hair preparation with shampoos and conditioners together with the action of the remaining products, carry out and guarantee maximum results. high tech formulas based on new technological discoveries combined with natural ingredients eye catching packaging, easy, young and full of energy, characterized by the bar code, metropolitan and technological design and also helpful for store management The products are marked with four vibrant colors for an easy identification of the family group within the range a complete range, to satisfy every style, every need, every personality u:t __stile and no limit creativity

9 The technology When talking about a styling range, it is obvious that hair will have to deal with a lot of Styling products, styling tools and thermal appliances 1) Hair can be damaged as much with heat appliances as with chemical applications. When using heat on the hair, the natural moisture that is present in the hair will start to boil, forming bubbles in the hair shaft. These bubbles will eventually cause breakage and split ends. 2)Product build-up can make hair feel and look less smooth, healthy, shiny and Manageable and it can weigh the hair down.

10 The most important objectives of u:t range are : 1)To reduce product build-up thanks to the shampoo’s and conditioners 2)To protect the hair from thermal styling damage u:t shampoo: clarifies an cleanses u:t conditioner: smoothes, soothes and nourishes u:t styling: enhances the styling process, protecting the hair from heat and styling damage Cleansing – u:t shampoos During the shampooing, the specific patented active principles, attaching to residual styling agents, dirt and other elements, pulling them away from the hair shaft Conditioning – u:t conditioners While conditioning the hair, the hydrolyzed proteins acts in synergy with the botanical extracts, sealing in the vitamins into the cortex and cuticle layers, producing flexibility and protection. Creating moisture and shine. Styling – u:t styling In the styling phase, High Tec resins, enhances the process by forming a smooth film on the hair shaft, giving flexibility and protection. Film agents are formed to protect the hair and will not coat it. It will not create weight and even when using a lot of products. It will protect the hair shaft during heat styling while restoring the moisture balance u:t __stile and no limit creativity

11 urban:tribe RESULT Clean, conditioned and healthy hair with texture, volume and shine u:t __stile and no limit creativity

12 shampoos 4 different specific formulas to act in synergy with all other products, guaranteeing maximum styling result texture : volumizing shampoo for normal or flat hair smooth : smoothing shampoo for frizz and curly hair flexibility : revitalizing and hydrating shampoo for dull hair Contains : Dessert Complex Hydrolyzed rice proteins Hydrolyzed silk proteins Botanical extracts Guar extracts Vitamins Patented active principles !!! act in synergy with the conditioners

13 conditioners 3 different specific formulas to act in synergy with all other products, guaranteeing maximum styling result texture : volumizing conditioner for normal or flat hair smooth : smoothing conditioner for frizz and curly hair flexibility : revitalizing and hydrating conditioner for dull hair Contains: Dessert Complex Hydrolyzed rice proteins Hydrolyzed silk proteins Botanical extracts Vitamins Patented active principles !!! act in synergy with the shampoos

14 texture shampoo & conditioner volumizing shampoo for normal or flat hair

15 “Hairspa” complex of sugars; to increase the diameter of the hair shaft, performing maximum body and volume

16 texture shampoo volumizing shampoo for normal or flat hair deep yet gentle cleansing Contains a complex of sugars to increase the diameter of the hair shaft, performing maximum body and volume Contains hydrolyzed wheat, rice and soy proteins to strengthens hair structure by leaving it full-bodied, shiny and resilient Contains the dessert complex to balance moisture in the hair Contains guar extracts for the flexibility of the hair structure Botanical extracts protect and enhance shine on the hair Vitamin E, anti-oxidant used in combination with texture conditioner the performance of product is emphasized Use: apply to wet hair, massage and rinse, repeat if necessary.

17 texture conditioner volumizing conditioner for normal or flat hair Conditions hair without weighing it down, performing maximum body and volume Contains a complex of sugars to increase the diameter of the hair shaft, performing maximum body and volume Contains hydrolyzed wheat, rice and soy proteins to strengthens hair structure by leaving it full-bodied, shiny and resilient Contains the dessert complex to balance moisture in the hair Botanical extracts protect and enhance shine on the hair Vitamin E, anti-oxidant used in combination with texture shampoo the performance of product is emphasized Use: apply on clean damp hair, comb and leave 1minute and rinse.

18 smooth shampoo & conditioner smoothing shampoo for frizz and curly hair

19 Mix of almond, olive and rice oils; leaves hair silky, shiny and comb-able

20 smooth shampoo smoothing shampoo for frizz and curly hair deeply hydrates hair and eliminates frizz by smoothing the cuticle Contains a mix of almond, olive and rice oils, leaves hair silky, shiny and comb-able contains silk proteins, facilitates the hold and formation of sleek hair, eliminating electric static Contains guar extracts for the flexibility of the hair structure Contains the dessert complex to balance moisture in the hair Botanical extracts protect and enhance shine on the hair used in combination with smooth conditioner the performance of product is emphasized Use: apply to wet hair, massage and rinse, repeat if necessary.

21 smooth conditioner smoothing conditioner for frizz and curly hair deeply hydrates and conditions hair The mixture off different silicones eliminates frizzies by smoothing the cuticle contains silk proteins, facilitates the hold and formation of sleek hair, eliminating electric static Contains a mix of almond, olive and rice oils, leaves hair silky, shiny and comb-able Contains the dessert complex to balance moisture in the hair Botanical extracts protect and enhance shine on the hair Vitamin E, anti-oxidant used in combination with smooth shampoo the performance of product is emphasized Use: apply on clean damp hair, comb and leave 1-3 minutes and rinse.

22 flexibility shampoo & conditioner revitalizing and hydrating shampoo for dull hair

23 Hydrolyzed rice and silk proteins; to strengthens hair structure

24 flexibility shampoo revitalizing and hydrating shampoo for dull hair performs in hair with maximum flexibility, resistance and hydration particularly suitable for dehydrated and chemically treated hair Contains hydrolyzed rice and silk proteins, to strengthens hair structure Aloe Vera gel, to calm and protect the hair structure Contains guar extracts for the flexibility of the hair structure Contains the dessert complex to balance moisture in the hair Botanical extracts protect and enhance shine on the hair Contains the 193 fluid, acts as an termic protection on the hair used in combination with flexibility conditioner the performance of product is emphasized Use: apply to wet hair, massage and rinse, repeat if necessary.

25 flexibility conditioner revitalizing and hydrating shampoo for dull hair performs in hair with maximum flexibility, resistance and hydration Contains the idra 24 ( moisture mix) deeply conditions and repairs Contains hydrolyzed rice and silk proteins, to strengthens hair structure Aloe Vera gel, to calm and protect the hair structure Jojoba oil to condition deeply in the hair Contains the dessert complex to balance moisture in the hair Botanical extracts protect and enhance shine on the hair Contains the 193 fluid, acts as an termic protection on the hair used in combination with flexibility shampoo the performance of product is emphasized Use: apply on clean damp hair, comb and leave 1-5 minutes and rinse.

26 purity shampoo deep cleansing shampoo for every hair types

27 moringa seeds; purifying ingredients acts as an magnet that purify the hair from undesired residues in the hair

28 purity shampoo deep cleansing shampoo for every hair types Free your hair from styling residues and chlorine. Cleans deeply yet softly every hair type Contains a balanced formula of purifying ingredients (moringa seeds) that acts as an magnet that purify the hair from undesired residues in the hair Contains a revitalizing blend of proteins, vitamins that condition and hydrate deeply the hair structure Contains the dessert complex to balance moisture in the hair Sun filters for protection Use: apply to wet hair, massage and rinse, repeat if necessary.

29 14 different working tools to give limitless space to creativity styling & finishing

30 enriched formulas with proteins, vitamins and botanical extracts, to condition, hydrate and protect hair integrating a fixative, molding and styling effect high tec resins performs in perfect results, no heaviness and no residues film agents protects hair from heat styling sun filters protects hair from UVA and UVB rays all products mixes with shiners to increase versatility

31 styling e finishing _ to create and play every style, every desire _ to shape _ to hold _ to support _ to define _ to smooth _ to volumize _ to sculpt

32 megamix conditioning and styling balm _ a “mega” solution to condition while styling hair _ use as leave on conditioner _ use as light styling glaze _ perfect cutting “tool” to maintain hydration and texture during precision cutting _ performs on hair with a light supporting base while conditioning _ creates maximum flexibility, resistance and hydration _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents hydrates, smoothes the cuticle and protects hair _ leaves hair full-bodied, manageable, conditioned and shiny _ film agents protects hair from heat styling _ sun filters protects hair from sun rays _ light>

33 no limits new formula straightening and curl former gel the right solution to change look from curl to straight and vice versa with no limits To define curly hair in a natural way confers elasticity, protection and shine Contains hydrolyzed wheat proteins, to strengthens and condition hair structure Emollients agents, to enhance shine and comb-ability Humectants active ingredients to balance hair moisture Special condition agents, to give smoothness, shine, body and comb-ability Contains the dessert complex to balance moisture in the hair The mixture off different silicones eliminates frizzies by smoothing the cuticle Phantenol, hydrate, condition and increase the hair diameter Aloe Vera, calming and protective Sun filters light > Use: apply on damp hair form roots to ends and distribute. Style as desired. Formato: 250 ml

34 power smooth new formula extra smoothing gel the right choice to create the most determined straight looks controls frizzies, effectively smoothes the hair cuticles Contains hydrolyzed wheat proteins, to strengthens and condition hair structure Emolliente and condition agents encourages brush-ability and formation of straight hair The mixture off different silicones eliminates frizzies by smoothing the cuticle, protecting the hair on thermic action thanks to his filming and anti humidity effect Contains the dessert complex to balance moisture in the hair Humectants active ingredients to balance hair moisture Phantenol, hydrate, condition and increase the hair diameter Aloe Vera, calming and protective Sun filters light > Use: apply on damp hair form roots to ends and distribute. Style as desired.

35 power straight straigthening protective fluid _ extra light fixative _ to create straight looks, shiny and soft _ controls frizz _ efficiently smoothes cuticles on porous and chemically treated hair _ favors brush sliding on hair and straight formation _ has a film forming effect on hair to donate maximum shine and humidity resistance _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and straightening principles; hydrates, smoothes cuticles and protects hair _ makes hair manageable, straight and silky _ protects from heat effects during styling thanks to film agents and protectives _ protects from environmental agents thanks to antioxidant

36 spray 2 straight spray protettivo termoattivo _ fixatives free _ a specific thermo-activated spray to be combined to the use of the flat iron _ beside being a product for temporary styling, has a specific use during the definitive styling together with PLSSTRAIGHT!. Acts as a final treatment of the straightening service bonding vital elements for the restructuring of the hair fiber _ protects hair during straightening with the flattening iron _ has a restructuring and shining action which activates with thermic energy _ holds water molecules inside the hair structure avoiding dehydration and increasing body and straight hold _ has a trivalent specific action: integrates vital elements inside the hair structure, protects from heat during straightening and shines hair without weighting it down _ efficiently smoothes cuticles of every hair type _ has a light reflecting effect which increases shine thanks to silk amino acids associated to special thermo-stable non volatile silicones _ leaves hair manageable, silky, protected and “naturally” straight

37 3d_version new formula styling and finishing versatile liquid styler adds body definition and support to every style and hair types, three different applications: as liquid styler, ecological foam or spray on to style with blow dryer, rollers, curling iron, flat iron or free hand Contains hydrolyzed silk proteins, to strengthens and condition hair structure Contains a complex of sugars to increase the diameter of the hair shaft, performing maximum body and volume Contains the dessert complex to balance moisture in the hair Aloe Vera gel, to calm, moisture and protect the hair structure Vitamin E, anti-oxidant Pantenolo, act as an conditioning agent film agents protects hair from heat styling sun filters protects hair from sun rays light > use: apply on clean damp or dry hair. For more support, hold and definition, increase the amount. Style as desired

38 helix non oil soft curl designer _ light fixative > _ adds definition, elasticity and body to style on all hair types _ particularly indicated on curly or permed hair _ to style with blow dryer or free hand _ adds a light, flexible, humidity resistant hold _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixing agents hydrates, smoothes the cuticle and protects hair _ adds definition, shine and vitality to hair _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

39 build and fix the look fast, with no complications, to use as sculpting gel, final touch and wet look style. Performs on all hair types by directing, forming and defining with optimum support and structure. Weigh less hair and no residues Contains hydrolyzed wheat and silk proteins, to strengthens hair structure Contains the dessert complex to balance moisture in the hair Aloe Vera gel, to calm, moisture and protect the hair structure Vitamin E, anti-oxidant Pantenolo, act as an conditioning agent film agents protects hair from heat styling sun filters protects hair from sun rays Medium >> Use: apply on wet or dry hair then style xcentric gel new formula styling and finishing gel

40 kaptor styling and volumizing foam _ medium fixative >> _ adds body and natural control to style on all hair types _ to style with blow dryer, free hand or finishing _ adds a flexible, humidity resistant hold _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixing agents hydrates, smoothes the cuticle and protects hair _ leaves hair manageable, shiny and vital _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

41 xpander volumizing and texturizing foam _ strong fixative >>> _ adds maximum volume, dimension and texture _ to brush style, freehand style, strong setting or finishing _ confers a flexible, long lasting hold resistant to humidity _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair _ leaves hair designed, shiny and resilient _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

42 _ medium fixative >> _ to create matt and muddled hair _ molds and defines each strand to facilitate the creation of every style _ controls and texturizes with a medium and gummy fix _ confers support and volume without weighing down even the most fine hair _ does not contain waxes or grease _ use as a fast molding cream or for final touches to the style _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair _ film agents protects hair from heat styling _ sun filters protects hair from sun rays _ water soluble formula, easily removable with water sticky styling and finishing cream

43 freaky shaper pomade _ _ medium fixative >> _ to mold and finish _ create muddled, upset styles _ to build and create unique forms and volumes in hair _ a gummy, light feel pomade, easy to apply _ water-soluble, washes out with one shampoo _ use for molding or finishing touches _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

44 nogravity ecological volumizer hairspray _ medium fixative >> _ fixative and volumizing no gas hairspray _ versatile and fast drying _ unique to mold or finish the hairstyle give hair maximum elevation, hold and shine _ Panthenol and vitamin E guarantees conditioning and protection _ ideal on chemically treated hair _ protects the hairstyle from humidity _ has a film forming effect on hair for maximum shine and resistance to humidity _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

45 grungy defining and texturizing wax _ medium fixative _ to mold and texturize _ gives flexible and removable direction with the possibility of changing direction to style when desired _ to sculpt and support unmistakable styles _ to give an untidy effect, create vertical pointed strands or texture on hair _ to create spot styling and separation _ use directly from stick or apply on palm of hand, than on hair _ a mix of several natural waxes allows a flexible, long lasting hold _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

46 shiners 5 unique formulas to increase shine in hair

47 shiners _ to perform incredible shine _ to protect _ to simultaneously hold and shine _ to create and play every style, every desire

48 shiners _ shine ingredients associated to fixatives confers both hold and shine _ enriched with proteins, vitamins and botanical extracts to condition, hydrate, fix and protect hair while performing a specific shine action _ high tec resins performs in perfect results, no heaviness and no residues _ film agents protects hair from heat styling _ sun filters protects hair from UVA and UVB rays _ all products mixes with each other and with styling and finishing products to increase limitless creativity

49 sliker anti-frizz gloss fluid _ shines and eliminates frizzies without weighing hair down _ few drops instantaneously adds extreme shine and silkiness to hair _ do not use too much, a little goes a long way _ smoothes cuticles conferring an healthy and brilliant look _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair _ leaves hair brilliant, comb-able, conditioned and with an healthy and vital feel _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

50 the glow glittering and shining wax _ light fixative _ natural mica particles creates a dazzling look _ molds, defines and illuminates hair _ non greasy wax-pomade to shine and define _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair _ film agents protects hair from heat styling _ sun filters protects hair from sun rays _ water-soluble formula, rinses out easily with water

51 starring gel styling & shining gel Now…protagonist as a star! Adds shine and definition to your hair while providing incredible flexible support Contains hydrolyzed wheat and silk proteins, to strengthen and condition hair structure Contains a complex of sugars to increase the diameter of the hair shaft, performing maximum body and volume Contains the dessert complex to balance moisture in the hair Silicones and natural mica for an extreme shine and flexibility Aloe Vera gel, to calm, moisture and protect the hair structure Vitamin E, anti-oxidant Pantenolo, act as an conditioning agent film agents protects hair from heat styling sun filters protects hair from sun rays medium >> Use: apply on wet or dry hair then style

52 radiate polisher spray _ adds radiant shines to hair _ do not use too much, a little goes a long way _ instantaneously shines the cuticles _ smoothes cuticles conferring an healthy and brilliant look _ leaves hair brilliant, comb-able, conditioned and with an healthy and vital feel _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair _ adds boast and shine to colored hair _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

53 uplift finishing shiner hairspray _ strong fixative _ determined and brilliant hold to finishing style _ adds maximum control with no residues or stickiness _ flexible, long lasting hold, humidity resistant _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair _ adds boast and shine to colored hair _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

54 VOLUME shampoo & conditioner stylingfinish texture shampoo texture conditioner megamix 3d_version kaptor xpander nogravity uplift radiate

55 STRAIGHT shampoo & conditioner stylingfinish smooth shampoo smooth conditioner megamix no limits power smooth power straight spray 2 straight nogravity uplift radiate sliker the glow

56 CURLY shampoo & conditioner stylingfinish Texture, smooth, flexibility shampoo Texture, smooth, flexibility conditioner megamix no limits helix Kaptor Xpander nogravity uplift radiate sliker

57 EXTREME LOOK shampoo & conditioner stylingfinish texture shampoo texture conditioner smooth shampoo smooth conditioner flexibility shampoo flexibility conditioner xcentric gel sticky freaky grungy nogravity uplift radiate sliker the glow

58

59 What’s up with hairstyle? when the style gets hard, Use a new language to communicate …

60

61 To build the most extreme styles high performance hold and resistance

62 support _ hold _ definition _ special effects _ GUARANTEED !!!

63 The name “slang” perfectly interprets the spirit of this line A distorted and today’s language, simple and fashionable, to express a new style. New “language codes” therefore new products to play a definite style, extreme and of strong personality. 8 products with great hold and resistance for a strong support and to create special effects.

64 The concept: a line of products for extreme styling, high hold and resistance. Number of products: 8 products gummy gum_creative styling gum scatty spray wax_versatile spray wax oner gel_strong wet look gel perky spray gel_flexible spray gel rush gel_strong hold gel mighty wax_finishing wax onside spray_strong finishing spray snap glue_hard modeling creme

65 Features of the line: All the products are formulated to ensure maximum fixative and hold to the style with no residues on hair. Each formula has been studied in perfect balance to obtain specific fix and performance. Products are enriched with Aloe Vera, vitamins and other natural ingredients to hydrate hair while supporting the style. Moreover, absolutely not to omit the importance of the packaging image, eye catching and innovative, as in u:t sun with the images printed on Fragrances studied for the consumer target: fruity, unisex and pleasant.

66 gummy gum _ A modelling fibre gum easy to manage, to create unique effects. _ For the best effect, get a moderate quantity and fibre it up, before applying on hair. _ The most texture is achieved when applied on dry hair. _ Adds body, support and definition. _ A perfect balanced formula of fixative, hydrating and silicon agents which allows support, hold and shine. _ Sunscreen adds protection against environmental aggression. _ Fragrance: strawberry chewing gum

67 scatty spray wax _ A non greasy spray wax, flexible on hair and easy to use. _ Adds body, volume, definition and support to every hair type. _ Spray on dry hair to define and maintain the style or on damp hair for a visible wet effect, dry to the touch. _ Holds humidity in hair with a humectants effect thanks to carnauba wax, derived from the Brazilian Palm. _ A mix of hydrating principles, silicones, and silk amino acids adds condition, shine and volume. _ Fragrance: melon

68 rush gel _ a determined and flexible gel for every look _ body and support for every hair type _ to fix hair in a flexible long lasting way thanks to a perfect balance of fixative and silicon agents _ use on wet or dry hair. mold into desired style _ to perform with extreme hold apply on wet hair

69 oner gel _ a fundamental gel for a wet and resistant look _ to perform a wet effect always apply on damp hair _ to perform a dry extreme effect use a blow dryer _ fixes in a determined way without an adhesive effect _ Aloe Vera extract, Panthenol and silk amino acids conditions hair shaft _ vitamin E adds protection against environmental aggression

70 perky spray gel _ A flexible gel in small “perky” drops. _ To obtain the most extreme and rigid effect, spray on damp hair. _ For a more adjustable effect apply on dry hair. _ Maintains the created shapes thanks to its memory effect. _ Dries gradually, allowing an easy shaping. _ Aloe Vera extract, Panthenol and other hydrating principles give condition to hair shaft. _ Sunscreen adds protection against environmental aggression. _ Fragrance: a mix of melon and grapefruit

71 mighty wax _ A solid and “mighty” wax to personalize each style. _ To define and direct hair. _ Mold and re-mold, adds texture and separation. _ A unique blend of various waxes creates a protective film on hair. _ Holds humidity in hair with a humectants effect thanks to carnauba wax, derived from the Brazilian Palm. _ Get the desired quantity, warm on hands and apply on hair. _ Fragrance: blueberry

72 onside spray _ the most advanced strong and flexible spray, for a perfect style control _ a perfect balanced formula of fixative and silicon agents allows support, hold and shine _ bran rice oil and Panthenol have a conditioning action on hair while the product fixes in a definite way _ Vitamin E and sunflower extracts adds protection against environmental aggression

73 snap glue _ an incredible hard glue to create “the point” style _ to glue hair and create long lasting original looks _ defines and directs hair strands due to its adhesive action _ use on wet or dry hair. mold into desired style _ to perform with extreme hold apply on wet hair _ Aloe Vera extract, Panthenol and silk amino acids conditions hair shaft _ vitamin E adds protection against environmental aggression

74 Materiali di Supporto

75 Argomentario strumento per il venditore per comunicare “la novità” in presentazione motivazione necessità / informazione prodotto azione e benefici strumento per il parrucchiere: per formare il personale ed informare la clientela

76 Brochure cliente strumento per la comunicazione con il cliente finale informazione prodotto azione e benefici per completare il sistema di comunicazione

77 desk display un espositore da banco d’impatto per esporre tutti i prodotti per far vedere i prodotti e invogliare all’acquisto

78 Campioncini per far provare la qualità di nostri prodotti per potenziare la rivendita per completare il sistema commerciale

79 Posters 4 varianti di posters vetrina 148 cm x 48 cm coordinati con tutti il resto di materiali sempre unisex perché non si deve limitare mai la vendita

80 Gadget promo rivendita

81 Display Bag 1 nuova valigia per presentare la linea completa Compone anche l’intro-pack di linea e si trasforma in 2 expo da mensola

82 Scheda dei materiali Per una perfetta presentazione e una vendita più facile ed efficace Arriverà anche al cliente insieme all’argomentario per permettergli di visualizzare i materiali e capire il suo utilizzo in modo semplice.


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