1. Marketing & YOU Jennifer Bowie On The Green Weekend 2015The Ohio University Alumni Association

2. Advancement Communication & Marketing we’ll work together to define goals, develop a plan and identify communication and marketing tools to meet your needs Discover we’ll work together to develop assets -- write, edit, design, code, photograph and video -- to bring your project to life Create we’ll work internally and with vendors to produce your deliverables for events, mail, and digital distribution Launch

3. On The Green Weekend 2015The Ohio University Alumni Association

4. Where to start?!? On The Green Weekend 2015The Ohio University Alumni Association

5. ACM - email

6. ACM – social media

7. ACM - news

8. ACM - websites

9. ACM - print

10. ACM - imprint items

11. ACM - photography

12. Your email project 2-weeks On The Green Weekend 2015The Ohio University Alumni Association HTML set up and list generation two weeks (writing/proof-reading, html set up, review/proofing, list pull and set up using bulk e-mail tool) Time to RSVP two to six weeks (depending on event type and lead time required for attendees) Your information DUE date Your event date

13. Sample email project evite On The Green Weekend 2015The Ohio University Alumni Association

14. Your print project 6-weeks On The Green Weekend 2015The Ohio University Alumni Association Design two weeks minimum (proof-reading, design, design review) Print Production two weeks (proofing, printing, drying, cutting, folding, finishing) Mailing two weeks (addressing, stuffing, mailing, and remember… USPS has 13 days to deliver 3 rd class, bulk mail) Time to RSVP two to six weeks (depending on event type and lead time required for attendees) Your information DUE date Your event date

15. Sample print project postcard invitation On The Green Weekend 2015The Ohio University Alumni Association

16. Questions? On The Green Weekend 2015The Ohio University Alumni Association