1. Social Networking Sites and Their Applicability to Libraries Evelyn Wassel, Ed.D. Librarians’ Meeting August 17, 2010

2. Facebook vs. myspace FB more mainstream More professionals Cleaner look Easier use

3. Google Images

4. Age Demographics http://technomarketer.typepad.com/technom arketer/2009/03/the-age-of-facebook-vs- myspace-februarymarch-edition.html

5. Marketing Information For the first time, over half of the population of Facebook is over 25 (60% MySpace is still under 25) Overall Facebook is up 22% while MySpace is down.5% Facebook has now surpassed MySpace in 31-50 age ranges Facebook's 50+ group is the fastest growing followed closely by the 41-45 group MySpace's largest losses are ages 35 and under Facebook growth under age 25 is still slow (this group is maxing out) From http://technomarketer.typepad.com/technomarketer/2009/03/ the-age-of-facebook-vs-myspace-februarymarch-edition.html

6. Facebook Sites for Librarians Bay Area Librarians American Association of School LibrariansAmerican Association of School Librarians New York Librarians

7. Facebook Library Sites Butler Public Library Houston Public Library Pine Grove Library and Technology CenterPine Grove Library and Technology Center

8. Recommendations David Bietila Elizabeth Edwards The George Washington University

9. Central Pages We recommend creating an institutional, formal- looking library fan page that students and librarians alike can join.

10. Profiles Personal/Professional Balance Subject Expertise Include Picture

11. Friending Students are much more likely to friend librarians if they interact with them in-person. Use research appointments and reference desk interactions as resources for building Facebook relationships.

12. Applications Many students said they were inclined to use Facebook’s library applications.

13. Suggest Books A book recommendation application on librarians' profiles appeals to many students –Occupies a middle ground between professional and personal spheres –Fits into students’ common expectations about librarians The “Books I Read” application

14. Advertise! Many students are unaware that librarians are on Facebook –Most students who were aware of the program at Gelman had seen signs –Successful ads will play on tropes and distinctions meaningful to students

15. Avoiding Facebook Faux Pas How to use… –The wall –Notes –Messages –Poking

16. Research Talk to your patrons Your own research will have the most applicability for you

17. Research Team David Bietila bietila@gelman.gwu.edu Elizabeth Edwards edwards@gelman.gwu.edu or find them on Facebook! http://www.facebook.com/pages/Washington-DC/Gelman- Library/10557079749

18. GOING MOBILE

19. Mobile Options Text messaging iPhone Apps

20. Text Messaging Given that many library patrons interact almost constantly through their cell phones, receiving library notices through them will be more convenient and immediate than printed notices or even e-mail. Examples –Holds –Overdues Send through ILS notification services.

21. Developing iPhone App join the Apple iPhone Developer Program ($99) *Apple iPhone Developer Program get iPhone or iPod Touch * get an Intel-based Mac computer with Mac OS X 10.5.5, prepare a Non-Disclosure Agreement (here’s a sample) *here’s a sample download and install the latest version of the iPhone SDK if you don’t already have it.iPhone SDK a spiral bound notebook* http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone- application/

22. E-BOOKS

23. eBooks New and existing ebook publishers and device manufacturers will find ways for patrons to download and read a higher number of ebooks from popular collections such as ebrary and netlibrary on ebook readers. This is still a challenge and it will be easier by the end of 2010.

24. Google Books http://books.google.com/ Search the full text of Books Search Book Search works just like web search. Find a book with content that contains a match for your search terms, it will link to it in your search results. Browse books online If the book is out of copyright, or the publisher has given us permission, you'll be able to see a preview of the book, and in some cases the entire text. If it's in the public domain, you're free to download a PDF copy. Learn more -- fast Reference pages for every book so you can quickly find all kinds of relevant information: book reviews, web references, maps and more. Buy the book... or borrow it from the library If you find a book you like, click on the "Buy this book" and "Borrow this book" links to see where you can buy or borrow it. Where do the books come from? Currently, we are connecting readers with books in two ways: the Partner Program and the Library Project.Partner ProgramLibrary Project

25. Google Books Library Project An enhanced card catalog of the world's books Like a card catalog, show users information about the book, and in many cases, a few snippets – a few sentences to display the search term in context. The Library Project's aim is simple: make it easier for people to find relevant books – specifically, books they wouldn't find any other way such as those that are out of print – while carefully respecting authors' and publishers' copyrights

26. Google Books Librarian FAQs http://books.google.com/s upport/bin/topic.py?topic =9082http://books.google.com/s upport/bin/topic.py?topic =9082

27. Increase Interaction with Patrons Book reviews by patrons Wikispaces – afternoon presentation

28. MORE IDEAS

29. Podcasting Create “how-to” podcasts for research help, library resources, policies for lending, etc.

30. Blogs Powered by RSS Chronological entry Text, images, audio, and video media Use of comments Readers = “push technology”

31. Blogs By creating a blog, you'll be able to disseminate information to lots of people at one time. Whether you're updating students on new collections, or just conversing with library staff, blogs are a powerful tool, especially when combined with RSS.RSS RSS Feeds cost $77 for ad free links on your webpage. http://rsscontentbuilder.com /purchase/http://rsscontentbuilder.com /purchase/

32. E. H. Butler Library Blog http://askehbl.wordpress.com

33. Twitter Use Twitter, a microblogging application, to keep staff and patrons updated on daily activities, like frequently updated collections, or even just scheduling. http://twitter.com/

34. Flickr Share new image collections. Flickr users can also help gather missing information about images. http://www.flickr.com/photos/theloudlibrarian/sets/ 1282646http://www.flickr.com/photos/theloudlibrarian/sets/ 1282646 http://www.flickr.com/photos/jocolibrary/56895279/ http://www.flickr.com/photos/michaelcasey/34936 010/in/photostream/http://www.flickr.com/photos/michaelcasey/34936 010/in/photostream/

35. YouTube http://youtubeandlibraries. pbworks.com/http://youtubeandlibraries. pbworks.com/ http://www.youtube.com/ watch?v=YwCUtpbUWgkhttp://www.youtube.com/ watch?v=YwCUtpbUWgk http://www.youtube.com/ watch?v=iMSk5zFVH4shttp://www.youtube.com/ watch?v=iMSk5zFVH4s http://libguides.mit.edu/vid eo/http://libguides.mit.edu/vid eo/ –Moved from YouTube

36. YouTube Copyright http://www.youtube.com/ watch?v=CJn_jC4FNDohttp://www.youtube.com/ watch?v=CJn_jC4FNDo Professor Eric Faden of Bucknell University created this humorous, yet informative, review of copyright principles delivered through the words of the very folks we can thank for nearly endless copyright terms.

37. Offer Social Networking Classes Many great sites out there for ideas Great for parents and kids A fabulous way to increase memberships in your own social networking sites