1. FAD DIETS Mr. Miller Miss Millhouse Miss Thompson

2.  Atkins  Weight Watchers  South Beach  Zone Diet  Jenny Craig  Fat Smash Fad Diets Rank these diets in the order of which you think is healthiest to unhealthiest.

3. 85% of the people will lose fat on their diet but only 15% will keep it off after 2 years Fad Diets

4. A weight loss diet that becomes very popular and falls out of favor just as quickly Some promote healthy weight loss strategies whereas others can be extremely unhealthy. What are fad diets?

5. Healthy Diet: Only claims to help lose 1-2 lbs./wks. Uses a variety of foods from all food groups Grains, fruits, vegetables, dairy, and protein Realistic Can eat when it is works for you Variety of foods Cost effective Incorporates physical activity Healthy vs Unhealthy

6. Unhealthy Diet: Claims to have greater weight loss than 1% or more than 1-2 lbs/wk Sounds too good to be true (look sexier, feel happier) Only eat foods they send you No need for exercise Magic food supplements: Diet Pills, Special Vitamins Only eating from certain food groups, at certain times Healthy vs Unhealthy

7. 1 red and green flag per student Read slide and decide what your answer is by raising your flag:  RED flag = unhealthy weight loss strategy  GREEN flag = healthy weight-loss strategy Red Flag Activity

8.  1) Lose 30 pounds in 30 days by following our easy 30-day diet plan developed by Dr. Quick Fix. Red Flag Activity Answer: Red Flag! WHY? Rapid weight loss Sounds too good to be true Rigid menus No need to exercise

9.  2) Hi, I’m supermodel, Susan Winters, so I’m an expert on dieting. All you have to do is drink my specially formulated “Hollywood Potion,” every day, three times a day, and you can lose weight as easily as I can! Red Flag Activity Answer: Red Flag! WHY? Sounds too good to be true Magic foods or supplements No need to exercise

10.  3) I’m Jenny Brown and I believe that healthy food choices from every food group, along with regular exercise can help you to become as fit as you can be. Red Flag Activity Answer: Green Flag! WHY? Eating a variety of foods is important so you can get all the nutrients your body needs and physical activity strengthens your heart and boosts your metabolism!

11.  4) During the Introduction phase, you are only allowed to eat 20 grams of carbohydrate each day, from foods like salad and other non-starchy vegetables. See our list of acceptable vegetables, and only eat those and you’ll lose your first 10 pounds in a week. Red Flag Activity Answer: Red Flag! WHY? Rapid weight loss Sounds too good to be true Magic foods or supplements Bizarre quantities and limitations Rigid menus No need to exercise

12.  5) To lose weight, the calories you eat must be exactly broken down into 40% from protein, 40% from fat, and 30% from carbohydrates. Red Flag Activity Answer: Red Flag! WHY? Bizarre quantities and limitations Rigid menus No need to exercise

13.  6) It’s not your fault you’re overweight. Scientific studies suggest that stress can cause the body to overproduce a hormone that stores fat. The solution is our pill called Cortislender. In addition to helping to control your fat storing hormone levels, Cortislender’s combination of vitamins, minerals and herbs help balance blood sugar, reduce cravings and maximize your metabolism, which all help to boost fat burning. Red Flag Activity Answer: Red Flag! WHY? Sounds too good to be true Magic foods or supplements No need to exercise

14.  7) Eating throughout the day and not just at one or two big meals, as well as controlling your portion size can be an effective way to manage your body weight so you can be healthier. Red Flag Activity Answer: Green Flag! WHY? Eating smaller portions every two to three hours throughout the day is good for your body’s metabolism of energy. It helps stabilize blood sugar and energy levels too!

15.  8) Eating too many carbohydrates causes obesity and other health problems. If you eliminate carbohydrates from your diet, you will lose weight quickly and easily. Eat as much meat as you want. Never be hungry and lose weight fast. Red Flag Activity Answer: Red Flag! WHY? Rapid weight loss Sounds too good to be true Bizarre quantities and limitations Rigid menus No need to exercise

16.  9) Do not combine protein and carbohydrate foods at the same meal. If you do, you will have stomach problems since each type of food requires a different environment for digestion. Red Flag Activity Answer: Red Flag! WHY? Specific food combinations Rigid menus No need to exercise

17.  10) Aim for a healthy weight. Choose a variety of foods every day and moderate your intake of fat and sugar. Choose at least 5 servings of fruits and vegetables every day. Be physically active every day. Red Flag Activity Answer: Green Flag! WHY? These are examples of a healthy eating and activity plan.

18.  Can you name 5 or more fad diets? Fad Diets

19. The Atkins diet restricts the intake of carbs to change the body’s metabolism from burning glucose as fuel to burning stored body fat. Foods Restricted: Grains: bread, pasta, cereals, rice, fruits, most vegetables, sweets, snack chips Fruits and fruit juices Dairy Products Starch vegetables – potatoes, beets, corn Atkins Diet

20. Incorporates a daily point system Daily points Based on baseline body weight. As long as you stay within the daily points allowed you can eat whatever you want. Weekly peer meetings Foods Allowed: Anything goes if you can stay in your points range Weight Watchers

21. By decreasing bad carbs, a dieter will metabolize food more effectively and improve insulin, which will lead to weight loss Three stages: Eliminate cravings and Kickstart weight-loss Lose steadily Maintain for Life South Beach

22. Reverse cellular inflammation by maintaining the inflammatory hormones generated by the food we eat. On one-third of the plate put some low-fat protein that is no bigger or thicker than the palm of your hand. Other two-thirds of the plate with color carbohydrates ZONE Diet

23. Pre-packaged meals act as a guide for healthy eating Three-level food-mind-body plan to help people lose weight and keep it off. 1 level how to eat the foods you want how to choose smaller portions eat more frequently 2 level how to boost energy by adding simple daily exercises 3 level how to maintain their weight loss Jenny Craig

24. Will NEVER fail YOU… if you open your mind to the great possibilities 90 day program divided into 4 phases Phase 1: Few choices of foods and fats are limited Phase 2: Limited quantities of carbs and fatty foods Phase 3: Portions are limited but carbs and fats are now included Phase 4: Normal eating, frequent meals, exercise Purposely designed to be a forgiving program Fat Smash

25.  What might influence you to use one of these diets? Influences

26. Facts / Figures  Statistics and objective factual information is used to prove the superiority of the product  e.g. This diet been proven to work for 95% of people who tried it over a 3 week period Advertising Techniques

27. Weasel Words  Statistics and objective factual information is used to prove the superiority of the product  e.g. This diet been proven to work for 95% of people who tried it over a 3 week period Advertising Techniques

28. Testimonial  A famous personality or an “ordinary person” is used to endorse the product  e.g. this product helped me lose weight, so it will help you too. Advertising Techniques

29. Appearance and Sex-appeal  The advertisement tries to associate a product or idea with beautiful people and sexuality  e.g. a picture of a super-model and just the name of the diet Advertising Techniques

30. Magic Ingredients  The suggestion that some almost miraculous discovery makes the product exceptionally effective  e.g. a pharmaceutical manufacturer describes a special pill that makes their diet pill more effective for weight loss than a competitor`s. Advertising Techniques

31. Humor  Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language.  e.g. An add jokes about how all diets are very girly and only for women, but here’s a diet that was made for a man. Advertising Techniques

32. Transfer  Words and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user  e.g. a woman has lost weight on a diet and is now at the beach in a bikini. This advertisement may lead you think about how you will lose weight and end up on a beach in your bikini. Advertising Techniques

33. Bandwagon  Form of propaganda that exploits the desire of most people to joining the crowd or be on the winning side, and avoid winding up on the losing side.  Ex. A group of people are going to weight watchers together, you may feel like you want to be part of the crowd. “Everybody’s doing it” Advertising Techniques

34. Facts/ Figures Weasel words Magic Ingredients Appearance and Sex-appeal Testimonial Humor Transfer Bandwagon Advertising Techniques

35. How Fad Diets Influence..YOU