1. Media platform usages 5305010134 Gayoung Kim 5405010141 Mirae Kim 5405010028 Youngshin Park 5305010202 Eden Lim

2. Social medias for Samsung Social medias for Worldwide users 1.Blog (http://www.samsungtomorrow.com/) 2.Facebook (http://www.facebook.com/SamsungTomorrow) 3.Twitter (http://twitter.com/samsungtomorrow) 4.Youtube (http://www.youtube.com/user/SamsungTomorrow) 5.Flickr (http://www.flickr.com/photos/samsungtomorrow) Specific social media for Korean users 1.Me2day (http://me2day.net/samsungtmrw)

3. Why social media? 1.Samsung can focus on making relationships with customers 2.Through conversation, Samsung could find needs of customers 3.Samsung built trust through opening and sharing 4.Samsung could make intimacy that corporation equals to customers 5.Customers could involved in projects of corporation

4. Samsung Blog 1.Samsung’s Blog is ran by: - Operation team (actual runner of this blog 3 people) - story teller (Young volunteers who review with honesty) - 72 bloggers (Employees of Samsung from different departments) 2.Samsung introduced biography of very single operation team member and 72 bloggers on the blog through link 3.Approached susceptibility and emotion of customers

5. 1.Weekly/monthly posts (S briefing) -Weekly or monthly roundup of various events or news related to Samsung and social media (Linked to Facebook and Twitter events) -Weekly pot cast about useful or new information about Samsung and affiliates of the Samsung group -Directly linked to Facebook, youtube and Twitter events Samsung Blog

6. Contents of Blog 1.Meeting with people 2.Meeting with future 3.Meeting with culture and sports 4.Meeting with 72 bloggers 5.Open space of meeting Focused on susceptible keyword “Meeting” Focused on susceptible keyword “Meeting” Samsung Blog

7. Additional Categories 1.Samsung News (Deliver news related to Samsung and products) 2.Review (Honest review of people and employees) 3.Samsung TV (TV program made by Samsung) 4.Samsung magazine (Adverts and magazines) 5.Event (Inform people about special events) 6.Issue and Fact (product facts and issue of the world and company) 7.Exhibition (Exhibition of Samsung products and company) Samsung Blog

9. Was it successful? YES! YES! 1.Many people became more aware of Samsung company and products and broke the wall between corporation and customers through Communication. 2.Samsung used Social platform to share and cope with crisis and made people to feel humanity and truth.

10. Was it successful? YES! YES! 3.In ordinary times, Samsung had conversation with customers through constant communication, fast information of Samsung and emotional themes but when they face crisis, they understand the fact and quickly deal with problems. 4.By communication, they admit their mistakes and show their more improvement to build trust of customers on Samsung corporation

11. Was it successful? But! But! 1.Samsung blog was only focused on young generations and digital natives 2.Too professional and systematical approach of Samsung can make people to be offensive 3.Other corporation criticized that it is just a trick of the trade

12. Was it successful? But! But! 4.It carried away expectation of customer by dazzling only with brilliant colors, facts and abilities rather honest revealing 5.It has ability to spread false facts very wide in a very, very short time 6.It is possible to violate one’s privacy through social media on virtual world

13. Social medias for Kogi BBQ

14. Kogi BBQ is a fleet of five fusion food trucks in Los Angeles famous both for their combination of Korean with Mexican food. Kogi BBQ had first rolled out as the little Korean-taco-truck- that-could, peddling $2.00 Korean barbecue tacos on the streets of L.A. Little did they know that within a few short months, they would become an icon of LA street food, a roving symbol of rebellion, independence and the belief that excellent food can be had on a dime budget. Kogi BBQ

15. 1) Twitter 2) Flickr 3) Website A taco truck brought to you by Twitter

16. 1) Kogi BBQ is a street stall, so it was hard to do their business in a same place; because of checking street vendor. Because of this disadvantage, it was hard to have regular customers. So They inform their followers via Twitter about the next location of the Kogi BBQ truck, and the time of the truck’s appearance. 2) A primary mode of conversation with their customers. Why social media?

17. Twitter

18. 1) Every day @KogiBBQ tweets to its 78,000 followers where the trucks will be in L.A. and what Chef Roy Choi’s daily special is. 2) The wait for a Kogi taco can be more than an hour and the Kogi tweets draws in about 300-800 people at a single location, according to Newsweek. 3) Kogi made $2 million in revenue in its first year, on checks averaging $13, reported Time. Was it successful? YES! YES!

19. 1) It is possible for hackers to launch spam and virus attacks although Twitter can be used helpful tool for identifying target audiences. 2) It has potential result in negative comments from some people about Kogi BBQ. 3) Only countries which use Twitter actively can use this food truck. 4) Kogi BBQ’s target audiences are young generation who are familiar with social media Was it successful? But! But!