Presentation on theme: "Is Social Media Being Used Properly to Sell Cars? Bryan Harmon Full Name | Company | Job Title | Email."— Presentation transcript:
Is Social Media Being Used Properly to Sell Cars? Bryan Harmon Full Name | Company | Job Title | Email
Your primary job requirement as a dealer is to sell cars.
Full Name | Company | Job Title | Email Millions of car shoppers are on social media. Understanding when and why they use social networks, will help you sell more cars.
Full Name | Company | Job Title | Email YouTube Video platform with broad audience, not designed to be a sales tool but rather a source for entertainment and information Good for consumer reviews, comparisons, and inspiration through creative marketing (commercials, viral videos, etc) No validation – anyone can create an account and leave false information.
Full Name | Company | Job Title | Email Pinterest Image-heave platform, little detail Intended for inspiration Acts as a portal to bring viewers to a different destination website once they click an image Great for classic cars
Full Name | Company | Job Title | Email Twitter 140 characters to influence a car buying decision is not practical Another portal to outside sources Great for OEMs to deliver quick news and facts
Full Name | Company | Job Title | Email Facebook Intended for friends & families Largest network, but small automotive audience Great for nurturing customer loyalty Trusted feedback and reviews from a trusted network of people
Full Name | Company | Job Title | Email Car Lister Intended specifically for the car industry New network, great for local to international reach B2B, B2C, C2B, C2C Verified accounts for a trusted, secure environment Mobile, responsive, visual, informative, social = all- inclusive Links to your current system
Full Name | Company | Job Title | Email What are car shoppers doing on social media? Car shopping is personal – people need to feel confident in their decision so they turn to others they trust: friends & family Honest feedback from previous shoppers is taken in to consideration Special offers/ car reports/ personal messages from OEMs and dealers can influence shoppers
Full Name | Company | Job Title | Email How NOT to use social media to sell One-way marketing Push self-promotional content onto the user Ignoring or deleting negative feedback Non-regular posts
Full Name | Company | Job Title | Email What works? Being social requires conversation – not talking AT the user but WITH the user Provide relevant content for users so they keep coming back to your profile and ultimately your business Embrace all feedback and show great customer service Be consistent with posts to create a pattern for visitors Provide a value they won’t find anywhere else (discounts, event announcements, special codes)
Full Name | Company | Job Title | Email What to avoid? “Buzz words” that 3 rd parties use to complicate how social media works – “loyalty retention programs,” “user acquisition tools,” “feedback management”, and the list goes on Don’t make social media a complex, over-bearing process – one person can handle your account by posting and communicating regularly Don’t direct the user to go from a mobile-friendly, social site to an outdated, non-responsive website – you will lose the mobile generation shoppers instantly Avoid delays – the “instant generation” wants answers fast, accurate, and honest
Full Name | Company | Job Title | Email What is needed? Instant access Strong mobile presence Accurate, complete information Trusted network/ reliable sources Non-intrusive, social approach
Contact Info Full Name: Company: Job Title : Email: Bryan Harmon DreamWare Inc CEO firstname.lastname@example.org Share an important takeaway you received from this session using hashtag #DD18 for a chance to win an iPad.