1. Jane Alicia Ivan Ordonez Tobias Sherif Laura Team Mini ProjectTeam 3

2. Building the Perfect Strategy Experience Culture of Excellence Branding Students Attract Empower

3. GOOGLE CHALLENGE GLOBAL VILLAGE Press Release about the acquire school Open House to companies Direct email campaign for companies following up event Track the publications made about school and content Number of companies attended open house Track ranking change in the Financial Times Event: $12.000 ($2.000 per campus) PR agency worldwide$12.500 for two months after the event Implementation Cost Implementation Cost Promotional video Press release Spokesman: Bill Clinton Social Media Number of videos created and streamed Number of inquiries received from prospect students Video production: $ 4.800 Social media: $ 9.000 Mass media advertising: $ 11.200 Measure

4. OPEN INNOVATION AT COMPANY A Ivan O Kathy Ling Mola Thang Team 4

5. Content Overview & current situation at COMP. AOpen InnovationBrief stakeholder and SWOT analysisAchievements of Open InnovationQuestion of case study Recommendation

6.  Characterized by a decentralized operating structure Overview – COMPANY A IndustryEnergyHealthcare Infrastructure & Cities Division 1 Division 2 Division 3 Division 4 Division 5 Division 6 Division 7 Division 8 Division Division 10 Division 11 Division 12 Division 13 Division 14 Division 15 Division 16 Division 17 Division 18 B.U. Services Corporate Units Regional Clusters Company Financial Services

7. Open Innovation – Corporate Technology What is it? Innovation practices to mobilize crowds (Pilot) Objectives Create new product ideas Resolve technology gaps Solve challenges How? Contests Technological Platforms

8. How does it work? Industry New Product Division x B.U. 190 Countries Energy Infrastructure & Cities Customers “Open Innovation” Corporate Technology COMPANY A

9. Universities participated Achievements of Open Innovation Mass collaboration across business sectors Contests launched Sustainability Contest most visited internal website Employees visited the contest Countries 9 www. 35k 200 80 External Solvers 2.7k Proposals submitted 171

10. New stakeholder Analysis Keep SatisfiedManage Closely Monitor (Minimum Effort)Keep Informed InterestHIGH Power Low Head CT Employees Top Managers Consumers External Partners Suppliers

11. Industry Segment Business Unit Recommendations Preselection Prioritization Capital allocation decision by Managing Board IdentificationElaborationDiscussionImplementation Corporate Innovation Process and Pipeline – R&D Innovation Fields Business Plan Inn. Opportunities Defined strategy, owner and budget Follow up with go/no go decision Corporate Innovation Pipeline 1. Opp 2. Opp 3. Opp 1. Opp 2. Opp 3. Opp Open Innovation 1. Measure 2. Document 3. Improve 4. Report 1. Measure 2. Document 3. Improve 4. Report