1. Team Intro – All Oz summarizes our premise of “wouldn’t it be cool adopting a pet would be as pleasant an experience as walking into an apple store” Sunil reads the three quotes explaining the issues three people have faced

2. Example Journey Jack sits downs with Fido on his lap who he clearly adores Fido suddenly dies Jack is very sad Jack decided to adopt a new dog

3. Journey cont’d Jack opens laptop and starts typing In Search Engine, he types “super cool animal adoption” Clicks on 1 st result “Pets-R-Us-Not-4-U” Application pops up showing an 80 page application - print only Jack is clearly disturbed by the difficulty of the process __________ Clicks on “Pet Portal” CLICK Website is AMAZING Searches for “super cool dogs” show dogs including puppet Jack decides on the FIDA _______ He creates an acct and fills out an application (Let’s see how this goes…) Straight-forward process with only 1 page - SUBMIT Pop-up with APPLICATION APPROVED Pre-approved for lower fees Jack says “looks like Fida is available next Sunday at 1pm” FIDA UPDATE SLIDE

4. Journey Cont’d Jack drives to Pet Portal The shelter is AMAZING Jack says “I never expected a shelter to be so nice. I’d come here even if I wasn’t adopting, this is fun!” He’s immediately greeted by Oz Oz says “Jack, we’ve been expecting you!” Oz says they’ve prepared an entire packet of info and Sunil is finishing bathing the dog Oz explains the details of the packet

5. Journey Cont’d Jack is clearly impressed by the experience and how detailed and friendly everyone is Oz calls Sunil to bring out puppet/dog Sunil brings out Fida Jack greets Fida and is super excited! He thanks them both for the wonderful experience

6. Journey Cont’d Jack tells Fida they’re going home. Jack is so pleased with the service, he tells his friends and refers everyone to Pet Portal Tells friends to visit your local Pet Portal, even if you don’t want to adopt

7. Journey Cont’d Oz calls Jack to follow-up *Ring- Jack says everything is going great. Thank you so much for the great experience. Fida says Woof woof into the phone. Oz laughs and everyone is happy