1. 1 Communications Makeover Joe Prespare Cubmaster Pack 23, Burlington Eagle Scout, Class of 1991

2. Communication poses the following questions What is Brand? 2

3. Communication Poses Questions What do logos, fonts and colors do? 3

4. Communication Poses Questions What factors make a strong presence? 4

5. What is Brand Brand Identifies us 5

6. What is Brand Drives ROI –Exposure Visits, views, followers, brand mentions –Engagement Clicks, shares, replies, wall posts, time on site –Influence Share of voice, click-troughs, re-visits –Action Downloads, leads, forms 6

7. Fonts, Logos, and Colors What does these images say to you? 7

8. Fonts, Logos, and Colors What does these images say to you? 8

9. Fonts, Logos, and Colors What does these images say to you? 9

10. Fonts, Logos, and Colors What does these images say to you? 10

11. Fonts, Logos, and Colors What does these images say to you? 11

12. Strong Presence 12

13. Before Shutterfly Site Password protected Individual Logins Photo Galleries 13

14. Before Shutterfly Site Limited Graphical Control No Analytics No Forms Couldn't create landing pages 14

15. Options Hire a professional Learn CSS and HTML5 Go with content management system – Joomla DIY Website – Jimdo, Wix, Weebly 15

16. Benefit of DIY Website No technical skills needed. You can create a website in minutes. Affordable. Reduce costs by making your own site changes. Often includes, free integrated hosting plans. 16

17. After Jimdo Free Platform Large Community Perfect for scouting Ease of Use Templates Add on Widgets 17

18. Choose a URL Pick something easy scoutlander.com/publicsite/unithome.aspx?UID=13519 members.tripod.com/~Avon_Troop_274/‎ ctpack23.com 18

19. Plan, Plan, Plan Spend time figuring out what you want Sketch out your layout (Wireframe) Jimdo has help guide for scouting 19

20. Plan, Plan, Plan 20 Homepage You want to make a lasting impression You want to establish your brand

21. Plan, Plan, Plan Calendar Google Calendar 21

22. Plan, Plan, Plan Blog 22

23. Plan, Plan, Plan Happenings Can be past, future or present events Link from home page 23

24. Plan, Plan, Plan Money-Earning 24

25. Plan, Plan, Plan Docs 25

26. Plan, Plan, Plan Volunteers 26

27. Plan, Plan, Plan About us Membership Recruitment How your program works 27

28. Plan, Plan, Plan Members 28

29. Plan, Plan, Plan Analytics 29

30. Plan, Plan, Plan Email 30

31. Resources ctpack23.com jpprespa@gmail.com Boy Scouts of America Flickr Photostream https://www.flickr.com/photos/boyscoutsofamerica The Marketing Toolbox http://www.scouting.org/scoutsource/Marketing.aspx 31

32. Questions 32