1. © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk Building Your Personal Brand With Effective LinkedIn Profiles Webinar – Presented 13 th October 2009 Click Here To See It Again

2. © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk Network Updates The most important part of LinkedIn (in my opinion) Update regularly (use www.ping.fm if necessary) Shows latest activity quickly and easily without having to trawl for it

3. © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk The Overview Write from the mindset of the person reading it Create an engaging and descriptive 'baby bio' for search Current – should be current Past should be relevant to your current objectives Don't use the default 'My Website' Add a CURRENT photo as an aide mémoire

4. © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk The Summary Make sure you include one! Talk about your CURRENT role Explain what makes YOU stand out Tell people about your successes Include your specialities, the keywords that matter

5. © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk Your Experience Your job title Who you worked for The length of time you worked for them Your objectives, projects you worked on, your achievements in this role.

6. © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk Your Education Matters – believe it or not, particularly in the professions Include only what's relevant Add in training courses if your education finished early Add in additional notes about the most important parts of your training and eduction – highlight those that are relevant to your current business

7. © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk Additional Information This is what makes you REAL Include all your websites – if you have more than one Add in your interests – as long as they are suitable for the audience Talk about the groups you belong too, especially if they link to your business.

8. © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk Using Applications Most Use RSS (really simple syndication) The easiest ones to include are: Blog – keep up with your networks postings Wordpress blog – show your own writing off Slideshare/Google Presentation – your latest ppt presentations Amazon reading list – engage with others Company buzz – powered by twitter so you could check keywords as well LinkedIn Polls – what’s your wicked issue? Events – create or join Tripit – for meeting up when you are out & about

9. © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk Final Suggestions Make sure you add connections – this spreads your network Ask for recommendations Include your contact details and contact settings Check the settings to make sure you aren't 'turned off' Join groups – it helps to make you visible