1. INS Americas Communication Strategy
The biggest issue for teams, especially virtual teams, is communications.
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2. Contents Developing the right Communications Culture
Building blocks of successful Communications Strategy
Creating and Following a Successful Communications Strategy
Audiences for INS Communications
Impacts of Communications on INS
Key Focus Areas
Roles of the Communications Manager
Examples of Roles and Responsibilities
Category, Project and Regional Communications Tasks
INS Communications Roadmap
Action Points
Communicating and Info Sharing
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3. Background
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4. Developing the Right Communications Culture
Included in the Comms strategy are components that include the premise that all communications should be based upon trust and credibility.
To help achieve trust & credibility, the following environment is necessary:
Attitude: positive, clear, constructive, co-operative, honest
Style: innovative, inspiring, creative
Tone: clear and simple, non-arrogant, positive, informative
Language: non-jargon, to-the-point
Communications Manager has the principal responsibility for developing this culture with help and input from INS Management team.
Communications manager will further help develop this culture by coaching the managers, setting the example, spreading the comms culture across the department
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5. Building Blocks of Successful Communications Strategy
Ownership and involvement by the management –all management members
Active and participative line managers
Frequent dialogue between employees, stakeholders and management
Active listening
Openness and honesty
Make best use of the Communications Manager
Feedback and monitoring
INS recognized within the Americas as a high-value service
Consistent messages
Clear processes and reliable channels
Easy to use web enabled access to all INS services for both INS personnel and our stakeholders
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6. Creating and Following a Communications Strategy
The goal for all communications should be to add value rather than creating overload
Too much communications or communicating about the wrong things is just as problematic as too little communication about important things!
What, when (and how much) are we going to communicate?
Where and how will we communicate? (what vehicle is best?)
Who will play what roles in the team’s communications?
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7. Audiences for Communications within INS
Internal communications (Department-facing comms)
Stakeholder communications (Promoting INS to Nokia)
Supplier Communications (Supplier management)
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8. Impacts of Communications on INS
Communications can have an influence on
Performance of an individual and the whole organization
Job satisfaction, motivation and commitment
Cooperation between individuals and teams
Department culture and atmosphere
Stakeholder satisfaction
Communications need to be
Honest
Open
Timely
Relevant
Clear
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9. Short-Term Goals
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10. Key Focus Areas Stakeholder Communications: Internal Communications:
Regular Communications and other face-to-face meetings
Create a positive environment in which employees can freely express concerns, questions, ideas, etc.
INSight, TeamBrief, NForum and other vehicles for keeping team members up to date
Work with Managers to create effective communications pieces and channels for team, department and regional communications.
Communications Training
Stakeholder Communications:
To make INS a recognized high-value service within the Americas
Participate in and add to easy to use web enabled access to all INS services for both INS personnel and our stakeholders
Direct communications with stakeholders such as
of the various stakeholders Meetings
Quarterly Newsletters
Other news and articles that apply to the interests and needs
Supplier Communications:
Communicate various tool or process changes to Supplier (such as new look for PO’s resulting from NEW myNokiaPurchase)
Communicate issues that would affect the business decisions or actions of suppliers as necessary
Help develop a new supplier portal to ease the way a supplier can apply for doing business with Nokia INS
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11. Roles of Communications Manager
Develop
Support and consult
Processes
Management comms
Guidelines
Channels
Internal comms planning
and management
Skills and competences
Business performance comms
Communications materials
for different needs
Key Messages
Comms Training
Strategy comms
Crisis comms
Content creation
Change comms
Mergers & acquisitions comms
Manage channels
Internal branding
Intranet
Newsletters
Intranet issues
Internal releases
Internal events
Staff meetings
Videos
Web casts
Newsletters
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12. Line Manager or Supervisor
Examples of Roles & Responsibilities
Comms Manager
Line Manager or Supervisor
Regional Head
Support management team with team and stakeholder meetings X
X (Content)
Communicate key content
Give consultancy to teams
Manage change communications
Support the internal Comms network and facilitate networking among the team members
Orchestrate, coordinate, participate in &/or publicize strategy sharing and Quorum events
Produce internal communications materials on quarterly results and distribute them using appropriate channels
Communicate Nokia and INS vision and strategy
Communicate the mission, objectives and values
Keep Teams Updated
Encourage Feedback and Idea Generation
Reinforce the Nokia values through IIP and other discussions
Build team spirit

13. Category, Project and Regional Communications Tasks
Facilitate communications between the units/entities operating at the site
Create the internal comms plan
Ensure the quarterly results and other business information are communicated
Communicate local issues to the personnel (such as HR, LtY, etc.)
Manage local channels such as the intranet, distribution lists etc.
Arrange or help coordinate local events
Create and maintain local presentation material
Create and update local crisis communications plan
Distribute internal releases as needed
Send topic ideas for Nokia News Hub, INSight, etc.
Prepare articles for publication and various Category Newsletters
Managers provide content
Or Comms Manager creates content from interviews, events, experiences, etc.
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14. INS Americas Communication Roadmap
Apr
May
Jun
Jul
Aug
Sep
myNP US and CA Training and Awareness Events
May 7 myNP “Go-Live”
Prior to Go-Live
Comms to all of US
and Canada
myNP MX Training and Awareness Events
Projects
INS Awareness Campaign US and CA
Film Strategy DVD in Finland
INS Awareness Campaign MX
INSight
LtY Comms (results, next steps, etc.)
INSight
Regional implementation
INSight
INSight
Strategy Sharing Events US & CA
Strategy Sharing Events LTA
Quorum
INSight
Americas Stakeholder 1H letter
Americas Team Brief
Americas Team Brief
Americas Team Brief
Am. Stakeholder Q2/letter
Americas Team Brief
Americas Team Brief
Monthly Comms Mktg
Monthly Comms Mktg
Monthly Comms Mktg
Monthly Comms Mktg
Americas
Monthly Comms Mktg
Monthly Comms Mktg
Comms support to Americas categories, teams, Country Mgrs Network, Americas IMT, etc.
Maintain and develop communication channels for delivering information and collecting feedback.
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15. Stakeholder Communications Internal Communications
Action Steps ‘07
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Team Dynamics
Training
Comms Training
Writing Skills
Change Management Communications
Manager as Communicator
Lunch with Comms (Group Comms Training)
myNP 13 sites in US and Canada for Awareness Event
myNP 2 sites in Mexico & Export Awareness Event
1H 08 myNP all sites in Brazil Awareness Event
INS Introduction Packet
Stakeholder Communications
Category Stakeholder Newsletter
Category Stakeholder Newsletter
Update myNP Intranet sites
Add myNP Training to intranet
Americas TeamBrief
Americas TeamBrief
Americas TeamBrief
Americas TeamBrief
Americas TeamBrief
Americas TeamBrief
Americas TeamBrief
Internal Communications
INSight
INSight
INSight
INSight
INSight
INSight
INSight
INSight
Regular Monthly Communications, Emergency Comms, etc.
Ongoing Global Comms efforts – Quorum, Strategy Sharing, Announcements, etc.
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16. Desired Outcome Where we should be within 3 years
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17. Communications & Info Sharing
Increase the INS brand within the Americas region through proactive communications
Regional communications strategy to be communicated and well ensconced into the culture
Conduct regular training on both project communications and change management
Support and contribute to web enabled portal for both Stakeholders and INS personnel to access required information
Evaluate opportunities for a supplier portal which would allow Nokia and its suppliers to better communicate
Support & create opportunities for stakeholder conference/communication events to present INS to the wider Nokia audience
Keep Team Members informed on:
business performance
business environment, customer and market expectations
operational issues, major projects
organizational development
HR issues
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18. Communication Matrix Project Specific General Internal INS Americas
Impact
Resource
Impact
Resource
Strategy Communications
Monthly Comms Meeting
Quorum H
Various Sourcing Projects Communications (MTE, D-Pallet, Investment Recovery)
myNokiaPurchase
myNokia Travel M M H L
Internal INS Americas L M H H H H H H H
Strategy Sharing/Quorum
Internal INS Global H H
Global tools or projects instructions and announcements
Category website updates and improvements M L H H
Nokia-Wide Stakeholders
INS Introduction Pack
FAQ’s or Easy User Guides
Quarterly Newsletter M M
Surveys and Questionnaires
New Processes or tools (i.e., myNokiaPurchase)
Comms for Sourcing or Ops M M M L H H M H M M
Updates (new tools & processes)
Web-app. for new suppliers L L
Audits
Generic notices or s
Project plans RFI’s, etc. M L
Supplier Focused M H L L M L