Presentation on theme: "Our Enterprise Companies"— Presentation transcript:
1 Our Enterprise Companies Leadership in Golf MarketingOur Enterprise CompaniesA wholly owned subsidiary of
2 Global Golf Marketing Systems Leadership in Golf MarketingGlobal Golf Marketing SystemsA wholly owned subsidiary of
3 Global Golf Marketing, Systems Changing the Face of Golf MarketingGlobal Golf Marketing SystemsGlobal Golf Marketing, Systems
4 Global Golf Marketing, Systems IntroductionGlobal Golf Marketing, SystemsA Wholly owned subsidiary of GolfLinc Holdings, Inc.Global Golf Marketing Systems’ mission is to provide leading edge database marketing products and services for ALL golf related companies.GGMS’ will dramatically improve existing customer insights, segmentation targeting, global prospect identification and management, market potential and projection optimization and key customer relationship marketing.GGMS will offer a totally new and dynamic paradigm in how golf related businesses manage customers, prospects and markets for:1506 Pinehurst LaneSeattle, WA 98158206)GolfLinc Holdings’ subsidiary companies & alliance partnersThe 32,000 other businesses that serve the golf industry and its customers
5 Global Golf Marketing, Systems Database Market RolloutGlobal Golf Marketing, SystemsYEAR 4YEAR 3YEAR 2YEAR 1GolfLinc HoldingsAll U.S. GolfersGlobal GolfersOther Sport VenuesSupport & expand subsidiary companies’ strategies marketing goalsBuild golf database of 1-10 million U.S. golfersPurchase additional golfers’ media, electronic filings, lists and enhancement data; then matching and appendingDevelop ideal customer profiles, targeting and management modelsExpansion of database to all U.S. golfers from 6-20 million golfersDevelopment of U.S. golf industry marketing mix and optimization model for all subsidiary companiesCreate dozens of new Hi tech marketing products, services, data support tools, portals, industry insights for Golf IndustryBuild global database golfers of million golfersFocus on Australia, New Zealand, Canada, Japan, Taiwan, Thailand, Korea & EuropeBegin Gartner Group style research reporting to the Golf IndustryBecome the Gartner Group for the global golf worldThe Global Golf Marketing Systems’ model is extendable and extensible to other sports venues.Professional and Collegiate Athletics, Ticketing, Performing Arts, Hospitality, Cruise Lines, etc.Opportunities for subsidiary companies to service these industries will emerge
6 Global Golf Marketing, Systems Concentrated in a Few CountriesGlobal Golf PopulationsGlobal Golf Marketing, SystemsCanada5,200,000Europe3,500,000Japan20,000,000Korea3,500,000United States26,427,000Taiwan1,500,000Thailand1,500,000The top six countries represent 93+% of all the golfersin the world.Australia 1,433,,000New Zealand 150,,000
8 Global Golf Marketing, Systems Purchased Lists by ProximityTraditional Golf MarketingGlobal Golf Marketing, SystemsExpensive & Not Very Effective++Golf Club
9 Global Golf Marketing, Systems +Purchased Lists by zip codeTraditional Golf MarketingGlobal Golf Marketing, SystemsExpensive & Marginally Effective
10 Global Golf Marketing, Systems Purchased Lists by Household IncomeTraditional Golf MarketingGlobal Golf Marketing, SystemsMore Expensive & No Assurance Individual is Even a Golfer+
11 Global Golf Marketing, Systems Pin-point Your Best Prospects & CustomersToday’s Database Marketing CapabilitiesGlobal Golf Marketing, Systems+Qualified Individuals, Households and even Businesseswith a known propensityto Buy Golf Products & Services
12 Global Golf Marketing, Systems Database Market RolloutGlobal Golf Marketing, SystemsMARKETING DATABASE50% freeMembers25% subscription fee15% annual fee10% equity feeSUSIDIARY SALES PROGRAMSPURCHASED LISTSCross-sell opportunitiesOfferingsUp-sell opportunitiesGOLF CARD TRANSACTION DATAENHANCEMENT DATA
13 Global Golf Marketing, Systems Transforming Data into Actionable Knowledge & ProfitsPROFITSKNOWLEDGE results when information becomes so compelling that the user begins to see current or future trends/projections that correlate to specific profit opportunities at the speed of thoughtINFORMATION is evolved from data when the collection of data begins to offer multiple views that tell a story of markets, customers or industriesDATA is a record of the moment. For example, a customer name, phone, age and address are data
14 Global Golf Marketing, Systems Maintaining Data Quality60% of U.S. residential listing change every year44 million move4.7 million marriages1.5 million families with their first baby2 million 1st time home buyers1.9 million divorces1.4 million retirements2.4 million die2% of an enterprise’s customer records become obsolete each monthIn the U.S., about 60% of residential listings change every year. About 44 people move each year. There are206)
15 Global Golf Marketing, Systems Know Your Customer & RelationshipsGlobal Golf Marketing, SystemsThis Is All ONE RelationshipMOREHEAD PROPERTIES PO BOX CARROLLTON GADR. M. D. MOREHEAD PO BOX CARROLLTON GADR. M. D. MOREHEAD PO BOX CARROLLTON GAMITT MOREHEAD PO BOX CARROLLTON GAMITT MOREHEAD PO BOX CARROLLTON GAMITT MOREHEAD PO BOX CARROLLTON GASUNSET INVESTMENT PRO PO BOX CARROLLTON GATANYA MOREHEAD PO BOX CARROLLTON GASSN Name Address City State
16 Global Golf Marketing, Systems Who is Milton or Mitt MooreheadDo We Really Know Him?Dr. Milton MoreheadP.O. Box 2614Carrollton, GAHas had 4 club seats for the past 8 football and basketball seasonsMorehead IndustriesP.O. Box 2614Carrollton, GADonated $150,000 to Univ. in 2003 and $1MM to Heart Assoc in 04Do We Know How to Communicate with Him?Dr. M. D. MoreheadCarrollton, GAAlumni, Graduated Lives in Miami/LA and is a board member of Trump OrgMitt MoreheadCarrollton, GeorgiaCEO of a Fortune 500 Company and is worth $400MMTrack all these transactions to the same person
17 Global Golf Marketing, Systems University of MiamiA Case StudyMarketing Intelligence Laboratory of TechnologyThe IssuesUniversity of MiamiMarketingIntelligenceLaboratory of TechnologyThe University of Miami realized late in their football season they would be under projected revenue by 23%They asked if our Hi Tech Database Marketing products could help identify NEW single game prospects and season ticket prospects for next season.By simply entering their current season ticket base into our proprietary knowledgebase and tool sets, we quickly identified the dozens of common interests, lifestyles, socioeconomics and demographics patterns of their existing season ticket base.Next, we overlaid and matched this ‘BEST CUSTOMER’ profile against the UM’s primary coverage area – Dade, Broward and Palm Beach counties.Results and university logo used with the permission of the University of Miami
18 Global Golf Marketing, Systems University of MiamiMarketing Intelligence Laboratory of TechnologyThe ResultWe Identified 684,000 New Qualified Prospects in Just 3 CountiesUniversity of MiamiMarketingIntelligenceLaboratory of TechnologyThe UM will begin selectively targeting the best of the best by SPORTExample: For Football Campaigns –For each 10,000 marketed to/reached,the UM should net $74,750 incremental revenue generation (10,000 X .025 = 250 Season Ticket Holders (STHs) x $299 Ticket Package Price)If The UM Campaigned to 10,000 every Quarter for each Sport, The Net Impact Would Be As Follows:Football: 5 10,000 each($74,750 x 5 = $373,750 Less $7500 in Direct Campaign CostsOr $67,250 Net Incremental Revenue per CampaignOr $336,250 Annual Net Gain based on only 9% Utilization of the Current Prospect BaseBasketball: 2 10,000 Each Nets 250 Additional STHs Per Campaign, or 500 Incremental New SeasonTicket Holders\Baseball: Ditto above – 500 New STHs Per SeasonResults and university logo used with the permission of the University of Miami
19 on a $3600/Month investment Global Golf Marketing, SystemsUniversity of MiamiMarketing Intelligence Laboratory of TechnologyThe ImpactUniversity of MiamiMarketingIntelligenceLaboratory of TechnologyNew Incremental Revenue Gain in Capacity is674,000 x $250 per sportMean incremental revenue gain674,000 x .025% Penetration Rate= 16,850 New Annual Season Ticket Holders@ an average revenue of $225 per Season Ticket= $3,3791,250 in New Incremental Revenue Potential EACH YEAR5-Year Total Impact: $18,956,250on a $3600/Month investmentResults and university logo used with the permission of the University of Miami
20 Global Golf Marketing, Systems University of Miami SolutionView Membership StatusGlobal Golf Marketing, SystemsUniversity of MiamiMarketingIntelligenceLaboratory of TechnologyWe Can Tell Who Makes Up the Green ClubWith Just a Clickof the Mouse !Results and university logo used with the permission of the University of Miami
21 Global Golf Marketing, Systems University of Miami SolutionFind High DonorsGlobal Golf Marketing, SystemsUniversity of MiamiMarketingIntelligenceLaboratory of TechnologyIndividuals Who Have Donated $ or MoreCreate a Mail List“On the Fly”Results and university logo used with the permission of the University of Miami
22 Global Golf Marketing, Systems University of Miami SolutionHow Much Have They Spent by Sport?Global Golf Marketing, SystemsUniversity of MiamiMarketingIntelligenceLaboratory of TechnologyFootball is theWinning Ticket?Results and university logo used with the permission of the University of Miami
23 Global Golf Marketing, Systems University of Miami SolutionHow Much Have They Spent By Season?Global Golf Marketing, SystemsUniversity of MiamiMarketingIntelligenceLaboratory of Technology2002200320042005They only began the programin the 2nd half of 2005Results and university logo used with the permission of the University of Miami and DataMentors
24 Global Golf Marketing, Systems University of Miami SolutionHow Old Are They?Global Golf Marketing, Systems65 and OlderIs Our MarketResults and university logo used with the permission of the University of Miami
25 Global Golf Marketing, Systems University of Miami SolutionWhere Do They Live?Global Golf Marketing, SystemsUniversity of MiamiMarketingIntelligenceLaboratory of TechnologyThe Target Market Is RightIn Our Own Backyard
26 Global Golf Marketing, Systems University of Miami SolutionWhat Is There Occupation?Global Golf Marketing, SystemsUniversity of MiamiMarketingIntelligenceLaboratory of TechnologyProfessionals & RetireesAre Our Audience
27 Global Golf Marketing, Systems Maintaining Data Quality is a ChallengeA Few Examples:Is Robert a “minor”?Robert Smith A MinorRobert a MinorWhat’s the surname?Dela SmithDela Hoya MariaLaw firm or not?John Smith and DawnBarnett Jones and LongIndividual or Business?Katherine OrganSussex OrganToo many titles?Mr. Major Bishop JuniorIn the U.S., about 60% of residential listings change every year. About 44 people move each year. There are206)Complex titlesRobert Elliot Director of MktgCompany vs. contactJames Garrison Charles SchwabCharles Schwab James Garrison
28 Global Golf Marketing, Systems Enhancement Data HasA Value HierarchyThe Highest Quality Highest ValueGolf Databasein the WorldOur own Golf Card transaction data makes our database dynamicIncreasing Marketing ValueLifestylesAuto DataCredit DataBehavioral ApplicationsPurchase BehaviorGEO DataDemographicsProperty DataSpecialized DataName/AddressPhone NumberSaturation MailingData CoverageIncreasing Application Specificity
29 Global Golf Marketing, Systems Knowledge Builds Customer AdvocatesRecognition at All Touch PointsOur goal is to provide our golf customers favorable experiences so they become our advocatesIdentify our prospect or customer at every touch pointUnderstand relevant information about the depth & breadth of our customer’s GLH relationshipsProvide relevant offers and incentives based upon our individual customer’s loyalty & habits, their likes and dislikes, and their life stageGreet our customer by nameBob Smith“Advocate”
30 Global Golf Marketing, Systems Enhanced Customer Data ProvidesA Clearer View of Our Ideal ProspectRelationshipCommunityAdvocateAwareness & IdentityGrowing relationships and LoyaltyThrough Greater Customer Knowledge
31 Global Golf Marketing, Systems Building Customer RelationshipsTwo Levels of HouseholdingBob Smith GLHHousehold#GLHGOLFLINCHOLDINGSThrough the process of householding or consolidation, our golf customers accounts can be linkedwhich allows us to see the depth & breadth of our corporate relationshipHOUSEHOLDINGBob Smith RTCIHousehold#123456HOUSEHOLDINGHOUSEHOLDINGBob Smith PCAHousehold#345678Course Membership#Bob Smith RMSHousehold#456789HOUSEHOLDINGGolf Card#The Golfer Magazine#223356Inner Circle#HOUSEHOLDINGBob Smith F2HHousehold#678901F2HPCARMSRTCITrophy Club#Ambassador Club#
32 Increasing customer loyalty Global Golf Marketing, SystemsOur Marketing StrategyWill Foster Customer LoyaltyLeveraging leading database marketing technology to build the largest & most valuable golfer database in the world … so we can better serve our customersIncreasing customer loyaltyOur database will leverage our marketing strategyLOYALTYAdvocacyCustomer to customer dialogueCommunityCustomer interests supportRelationshipCompany to customerIdentityTraditional loyalty programsAwarenessAdapted from Real Time: Preparing for the Age of the Never Satisfied Customer, 1997 by Regis McKenna and Customer Bonding by Richard Cross and Janet Smith, 1996
33 Global Golf Marketing, Systems OverviewGlobal Golf Marketing, Systems▪ Global Customer Marketing▪ Global OEM/VAR Revenue Optimization▪ Global Golf Digital Yellow PagesTotal CustomerDatabaseBest CustomersCommon AttributesBest in ClassMembershipTotal Prospects who best match Best Customers and MembersLoyalty ClubMembersAffinity ClubOptimum ClubGlobal Golf Knowledge BaseResort Clubs International (RTCI)Fairways to Heaven(f2H)Recreation Membership Services(RMS)Private Clubs Associates (PCA)Virtual Golf Tournaments(VGT)Golf NewCo#1Golf NewCo #2Golf NewCo #3Golf NewCo #5Golf NewCo #4American Sports MarketingGlobal Golf ManagementExternalData SourcesLexis NexisSeisintInfoUSADonnelley MarketingClickDataOthersTotal QualifiedProspects UniverseD QGlobal E T L & AppendGlobal Golfer’s Digital Internet VillageAnd MarketplaceSource: Dr. Van Mayros
34 Global Golf Marketing Intelligence System (GMIS) Global Golf Marketing, SystemsGlobal Golf Marketing SystemsOverviewG L O B A L G O L F M A N A G E M E N T I N CMarketingSalesGlobal Golf Marketing Intelligence System (GMIS)Google GolfGlobal Golf Internet VillageGlobal Golfer CRMGlobal Golf PortalGlobal Golfer InsightsIndividualsHouseholdsBusinessesDemographicsLifestylesPsychographicsSocioeconomicsLifetime valuesGlobal segmentationsGlobal campaign managementGlobal revenue optimization servicesGlobal customer relationships & mgmtGlobal customer universe IDBest customer ID, profile & mgmtCommon customer attributes IDBest available prospectsRevenue optimization products/svcsAlliancesPartnershipsLoyalty programs managementCross marketing managementUp sell managementEnterprise customer managementMedia planning & managementGlobal portal membership serviceseCommerce marketing services12 point marketing programsMembership marketing management10% LTV targeting (Black level)11-20% Platinum Targeting21-30% Gold Tier Targeting & MgmtCross promotionUp sell program managementCross sell enterprise transformDrive programs managementInternet sales managementOptimum customer sales mgmt programsStrategic account managementOptimum prospect IDOptimum prospect management▪ Global Customer Marketing▪ Global OEM/VAR Revenue Optimization▪ Global Golf Digital Yellow PagesTotal CustomerDatabaseResort Clubs International (RTCI)Best CustomersDatabaseRecreation Membership Services(RMS)Fairways to Heaven(f2H)Optimum ClubPrivate Clubs Associates (PCA)Golf NewCo #5Best CustomersCommon AttributesGlobal Golf ManagementGolf NewCo #6Affinity ClubGolf NewCo #nGolf NewCo #7Best in ClassMembershipExternalData SourcesGolf NewCo #9Golf NewCo #8Golf NewCo #9Total Prospects who best match Best Customers and MembersLoyalty ClubMembersSeisintClickDataTotal QualifiedProspects UniverseInfoUSADonnelley MarketingGlobal E T L & Append32,000 U.S. GOLF RELATED TARGETS AND PARTNERSLexis NexisOthersGlobal Golf Knowledge BaseSource: Dr. Van MayrosGLOBAL OPPORTUNITIESREVENUE GROWTH & OPTIMIZATION PLANSource: Dr. Van Mayros
35 GMIS GLOBAL Global Golf Marketing, Systems IntroducingGolf Marketing Intelligence SystemGLOBALGMISGlobal Golf Market Intelligence SystemThe New Paradigm of Golf Marketing & Sales Management
36 Global Golf Marketing, Systems What Is GMIS ?State-of-the-Art Database Marketing and Intelligent Knowledge solutionAdvanced marketing, sales, and development solutionsSolutions identified over a 15 year period from over 22,000 global corporations by Drs. Charles Stryker and Van MayrosBased on the very best multi-industry marketing, sales and Customer Relationship Management (CRM) practicesWill offer golf related businesses, consumers and/or households, extraordinary insights into the values, wants and needs of every worldwide golfing enthusiast
37 Global Golf Marketing, Systems Why GMIS ?Will improve . . .Golf industry awareness, understanding and opportunitiesAnd stabilize golf enterprises’ operations and revenuesMajor development and opportunity revenueBrand awareness, merchandising and recognitionOver 32,000 golf enterprises data to knowledge quality, coordination and managementThe effectiveness of existing ticketing revenue and systemsWill identify the entire universe of best available – highest quality prospectsWill optimize business revenue, sponsorship and total profitability
38 Global Golf Marketing, Systems Why GMIS ?Global Golf Management with GMIS will offer our clients . . .Complete 360 degree views of customers with extraordinary analytics and modeling (CRM)Extensive profiles, detail and insights into:Common characteristics of best customers (CRM)Total prospect universe of best-in-class businesses, households and individuals that best match the above ‘Best Customer’ profiles and common attributes (Database Marketing)Each client’s total market coverage area (Market Knowledge System)Individuals, households and businesses – Complete demographics, firmgraphics, lifestyles, psychographics, socioeconomics, etc. (Total Marketing and Market Knowledge Solutions)Details into customers and prospects down to street, zip areas, clusters, counties, cities, MSA, regional, national, etc. (Geographical Marketing Knowledge)
39 Global Golf Marketing, Systems GMISTotally Integrated Golf CDI-CRM-MKIS SolutionsPlatform for Customer Data Integration (CDI)Customer Relationship Management (CRM) enhancement / upgradeExtreme database marketingFeeds intimate customer knowledge across the entire enterpriseLinks into Sales Force Automation (SFA) providing 360° at every touch point or channelprospectscustomersmarkets
40 Global Golf Marketing, Systems Why GMIS ?Global Golf Marketing Systems with GMIS will offer our clients . . .Ability to cross tab customers/prospects/market segments by Global Golf Marketing Systems’ business units , line of business, product, service, geo area, area of interest, lifestyle, demographics, household type, etc. at every touch point. These same products and services will offered to each client. (Relationship Marketing and CRM)Ability to identify the best prospects or customers for up sell, cross sell, message delivery, product interest, churn reduction, etc. (CRM)Extensive insights into ‘best fit’ campaigns - Best customers or prospects with best-fit targeted messages (Campaign Management)Point & Click queries and ad hoc marketing, market, customer and prospect analysis (Business Intelligence tools - BI)Ability to integrate existing customer, prospect, market and CRM data into one repository with massive and leading edge DQ and Data Management Support (Customer Data Intelligence – CDI)
41 Global Golf Marketing, Systems Base GMIS Applications & AnalyticsTotal Customer ManagementCustomer identification, profiling, matching, segmentation, targeting, campaigning, marketing and managementApplication: CRMRevenue StimulationRevenue opportunities identification, profiling, targeting, marketing and managingApplications: BI & Database MarketingBusiness Unit OptimizationRevenue opportunities stimulation, identification, profiling, marketing and managementApplications: BI & Marketing AutomationTotal Market Revenue OptimizationTotal revenue opportunities identification, stimulation, marketing and managementApplications: BI & CRM
42 Global Golf Marketing, Systems Base GMIS Applications & AnalyticsChurn Reduction ManagementKey customers churn reduction identification, modeling and managementApplication: BIKey Customer Up Sell and Cross SellKey customers up and cross sell identification, marketing and managementApplications: CRMCustomer Data to Knowledge Management and Quality ControlInterdepartmental data to knowledge creation, coordination, housing and management – common client opportunities view across all business unitsApplications: CDI
43 GMIS Global Golf Marketing, Systems Global Golf Marketing Systems Totally Integrated Golf CDI-CRM-MKIS SolutionsTotal Golf Customer Knowledge Management Solutions360° enterprise viewsacross all units at POSComprehensive external data appendPOS/POC knowledgeRelationship MarketingPersistent Linkage (10° of separation)On-line customer recognitionData MiningEvent-driven natural language processing – predictive customer response and opportunity projectionPowerful Insights into Golfers BehaviorSCOrder EntryData QualityData to information to knowledge Customer POS/POC Knowledge & Profit Optimization Proposal GenerationBusiness Intelligence(BI)Sales Force Automation (SFA)Advanced Customer AnalyticsMarketing Information Systems (MKIS)Customer Relationship Management(CRM)Customer Data Integration(CDI)GMISGLOBALAdvanced user knowledge prioritization and data recovery methodology & plan
44 Global Golf Marketing, Systems GMISTotally Integrated CDI-CRM-MKIS SolutionsInfoSys Customer Marketing1CDI / Total enterprise customer data/knowledge proposal and RFP’s2Total CDI solutions offerings3Total enterprise customer knowledge transformation & roadmap4CDI, CRM, SFA, BI, Database marketing applications integration5Total customer knowledge repository and creation6CDI transformation solutions plan & implementation7CDI technology platform design and install8CDI technology platform design & install9CDICDI/Infosys
45 Global Golf Marketing, Systems GMIS DashboardFileEditViewInsertFormatToolsWindowsQueryCubeVennCross TabData MineGraphMapBandingsCRMCustomer Relationship MarketingIndividualsMKISBICDIRMCMSFAHouseholdsMarketing Information SystemsBusinessesBusiness IntelligenceDemographicsLifestylesCustomer Data IntegrationLife StagesSocio EconomicsSales Force AutomationLifetimeValuesCM ?RM ?
46 Global Golf Marketing, Systems GMIS DashboardFileEditViewInsertFormatToolsWindowsQueryCubeVennCross TabData MineGraphMapBandingsCRMCustomer RankingsIndividualsCustomer ProfilesHouseholdsMKISBusinessesDemographicsBILifestylesCDILife StagesSocio EconomicsSFALifetimeValuesCMRM
47 Global Golf Marketing, Systems GMIS DashboardFileEditViewInsertFormatToolsWindowsQueryCubeVennCross TabData MineGraphMapBandingsCRMPotentialIndividualsHouseholdsPenetrationMKISBusinessesProjectionsDemographicsBICommon AttributesLifestylesCDILife StagesLifetime ValuesSocio EconomicsSFAScoring TrendsLifetimeValuesBest ProfilesCMRM
48 Global Golf Marketing, Systems GMIS DashboardFileEditViewInsertFormatToolsWindowsQueryCubeVennCross TabData MineGraphMapBandingsCRM+IndividualsHouseholdsPenetrationMKISBusinessesDemographicsBILifestylesSeattle Metro PenetrationSeattle aerial Overlay - PenetrationCDILife StagesJohn B. Adams$ 15,356SeattleLonnie Baker$ 12,345Pierce Chambers$ 12, 225Blaine Donner$ 11,998William Edger$ 11,997Charlie Fox$ 9,345Socio EconomicsSFALifetimeValuesCMRMPenetration by Income Brackets
49 Global Golf Marketing, Systems The Global Golf Marketing SystemsGMIS DashboardFileEditViewInsertFormatToolsWindowsQueryCubeVennCross TabData MineGraphMapBandingsCRM+IndividualsHouseholdsPenetrationMKISBusinessesDemographicsBILifestylesSeattle Metro PenetrationSeattle aerial Overlay - PenetrationCDILife StagesJohn B. Adams$ 15,356SeattleLonnie Baker$ 12,345Pierce Chambers$ 12, 225Blaine Donner$ 11,998William Edger$ 11,997Charlie Fox$ 9,345Socio EconomicsSFALifetimeValuesCMRMPenetration by Income Brackets
50 Global Golf Marketing, Systems The Global Golf Marketing SystemsFinancial ProjectionsYear 1Year 2Year 3Year 4Year 5TotalTotal Revenue$ 1,017,600$ 3,967,800$ 6,264,000$ 7,686,000$ 8,706,000$ 27,641,400Total Expenses$ 1,344,600$ 1,398,384$ 1,454,319$ 1,512,492$ 1,572,992$ 7,282,787Net Income($ 327,000)$ 2,569,416$ 4,809,681$ 6,173,508$ 7,133,008$ 20,358,613Global Golf Marketing Systems
51 American Sports Marketing Leadership in Golf MarketingValue SummaryAmerican Sports MarketingA wholly owned subsidiary of
53 Investment Corporate Vision “To communicate the vision of your company brandin a creative and professional styleto meet your organizational goalsand build your business on a consistent annual basis.To accomplish this we will useour experience, technology, and global partner networkto bring your product or service to your consumer.”
54 Most companies in the golf industry: InvestmentBusiness NeedMost companies in the golf industry:Attempt to market through traditional meansLack technology in the promotion and sales of their product and serviceRely on a sales force with little incentive to sell the productLack of marketing infrastructure leaving them with:Small databasesNo customer trackingFlat salesLack of customer dataFind it next to impossible to grow whether they are an established company or a startup company
55 The Marketing Solution InvestmentThe Marketing SolutionASM will introduce companies to a new way of thinkingwith the primary focus on combining Hi-Touch & Hi-Techto help companies to understand their customersAnd to maintain and grow their customer demographics
56 The Marketing Solution InvestmentThe Marketing SolutionAdditionally, American Sports Marketing willacquire, train and manage the national sales forcefor Resort Clubs International, Inc.
57 Product & Services Overview ASM will focus on “Five” primary areasof Hi-Touch/Hi-Touch Marketing expertiseNational Sales Force Acquisition, Training & Management Of RTCI National Sales ForceHands-On, Grass Roots Golf Marketing CampaignsMarket Share Growth Consulting & marketing Programs‘National Client’-sponsored Marketing ProgramsLeverage of Vast Golf Industry Contacts, Marketing Channels & Technology
58 Global Golf Marketing, Systems InvestmentWhere Hi-Tech & Hi-Touch Come togetherUsing Our Hi-Touch, “Hands-On” Golf Marketing SkillsCombined with Global Golf Marketing Systems . . .Hi-TouchGlobal Golf Marketing, SystemsHi-TechWe can Bring You the Best of All Marketing Worlds !
59 Hi-Touch Marketing Built Upon Hi-Tech Base American Sports Marketing will develop complete turn-key marketing and sales programs that involve web-based technology that will generate sales, database growth, and brand awareness with the customer.ASM will adapt to all new cutting edge technology and incorporate this into marketing strategies for their clients.ASM will educate all clients on the technology benefits that drive their ASM programs.
60 Results-based Grass Roots Campaigns American Sports Marketing will create grass roots campaigns for sports related companies that are supported by cutting edge technology.Results-based Grass Roots CampaignsGolf Travel PackagesGolf Instruction PromotionsProduct Seminars & EducationPoint-of-Sale PromotionsConsumer Golf Show PromotionsConsumer Surveys & Database GatheringProduct Testing Via Demo DaysSupported by Ahead-of-the-Curve Technology
61 Grass Roots CampaignsAmerican Sports Marketing will create grass roots campaigns for sports related companies that are supported by cutting edge technology.The initial program for golf is “The Short Game Challenge”. This unique event was developed by an ASM partner for Odyssey Golf in the 1990s.We are in discussions with Ford Motor Company and J. Walter Thompson for a 2006 rollout. The event will be conducted at over 1000 golf courses across the USA with over 500,000 participants in the event database.The event format allows for surveys, co-branding partners, and product samplings to the event participants and to the host site golf courses. The event thrives on the synergy of participants, golf courses, car dealerships, co-sponsors, media, and the event database.This event will benefit all Resort Club International, Inc. partners. This will be the largest golf event ever held, with the winner facing Phil Mickelson in the finals.
62 Global PartnersAmerican Sports Marketing with over 50 years experience in the golf industry will use its golf/sports industry network for all projects.We see a definitive fit to consult for small to mid-size golf product and service companies. Here is an area where ASM will develop sales and marketing strategies which will directly benefit those companies.ASM has channels of distribution in place, including sales professionals, retailers, and web partners which will be beneficial for sales, licensing, and marketing of products and services.This network can be deployed both immediately and effectively for the ASM client.ASM will seek fees and possible equity positions from clients based on performance and sales.ASM looks forward to the assisting all Resort Club International, Inc. partners with their sales and marketing programs.
63 Investment Web-Based Memberships/Subscription Programs ASM sees the opportunity in developing and assisting companies with web-based subscription and membership revenue.Subscription revenue is commonly overlooked by most traditional golf industry companies.ASM believes that when you combine the aspects of a company’s product and service with cutting edge technology you can create some type of subscription revenue for the company.ASM also believes this is the best type of revenue a company can have because of the consistency of the revenue, low acquisition cost factor, and also the growth potential of the subscription base.Some of the fastest growing and most profitable web models are subscription based.
64 Investment Market Share & Growth American Sports Marketing will consistently develop and nurture its network of partners within the sports industry (primarily golf).These partners will maximize the value that ASM can bring to the table for any client.ASM also looks forward to growth through acquiring new clients and developing ASM specific programs that will benefit any ASM partner or client.ASM looks forward to consulting with clients on projects that include marketing, sales presentations, brand awareness, and business development.ASM can adapt its sales and support network to its current projects on what largely will be a commissioned-based structure. Taking this position will allow ASM to grow in a productive and cost efficient manner.ASM also looks to leverage its experience and network within the “Golf Industry” to position itself an agent for mergers and acquisitions within the industry
65 Investment Target Market The ASM target market will consist of any company and their customer with a core product and service with the focus on golf or any other sports activityWe recognize this market as global with the first emphasis on the USA, and that we-based technology tools will allow us a broader reach, greater impact, and quicker corporate growth
66 Competitive Landscape InvestmentCompetitive LandscapeAmerican Sports Marketing recognizes there are some sales and marketing companies working within the Golf and Sports Industries.Innovative grass roots marketing campaigns combined with cutting edge technology are rare and hard to find.We have also found a niche’ and believe that ASM can deliver customer tracking and acquisition programs to clients within the Golf Industry. This is non-existent today for 95% of all golf product companies.Most companies simply don’t track their customers. We also believe the “Short Game Challenge” campaign is unique to the industryWhen ASM combines the synergy of its global network, Resort Club International, Inc. partners, technology-based (non-traditional) approach, and vast experience, this will lead to success and ASM will be recognized as a leader by its’ peers.ASM also recognizes that corporate downsizing will attribute to growth and demand for ASM services and products.
67 Investment 2006 Corporate Goals Support all Resort club International, Inc. customers with marketing and sales programs.Be the high touch direct sales force for all RTCI membership programsHandle corporate salesHandle event marketing for Resort Clubs International, Inc.Major sponsor for “Short Game Challenge”Two marketing and consulting contracts within golf industry. Net Revenue of $50,000 per contractAcquisition of 20 small to med-size companies for retainer for retainer of minimum $1000 per month1 contract for supporting subscription-based marketing program for a golf partner with ASM residuals of $25,000 per year
68 Greg Moser – Partner/CEO InvestmentGreg Moser – Partner/CEOGreg has a well rounded background in the golf industry with over 25 years of experience.He has been successful working at the club pro level as a PGA Professional, managing and operating his own golf schools, playing competitively at the highest level, consulting with top-level corporations on specific projects and growing his network of contacts in the industry through positive partnerships.He has partnered in development and sales of the largest online golf school portal (Forbes Best of the Web), the first syndicated pay per click golf directory on the web (sponsored listings for , and the first pay per call golf marketing model atGreg has developed a client base that includes Callaway Golf, MBNA, Hallmark Cards, Bushnell Sports, NFL Alumni, and NASCAR and its Key Drivers. Greg attended the University of Louisiana Lafayette on a golf scholarship.
69 Steve Gray – Partner/VP Steve Gray – Partner/VP InvestmentInvestmentSteve Gray – Partner/VPSteve Gray – Partner/VPSteve brings a strong and diverse golf industry experience. After graduation from Capital University, attending on a golf scholarship, he became a P.G.A golf professional owning and operating his own golf shop.He used this experience and migrated to the sales side of the industry. Here he honed his sales and management skills working for industry leading brands such as Callaway Golf, Cleveland Golf, Reebok, Ashworth, Gear for Sports, and Greg Norman.At Reebok, Steve was instrumental in the launch of the Greg Norman brand.Steve’s golf industry experience with these major corporations has given him a deep understanding of how the Golf Industry works. His golf network is large and powerful.Steve is an excellent leader with great sales management skills who can think outside the box.Bio from Ascerta Sports . . .Steven Gray - National Director of Sales Steve Gray, a 30 year veteran of the golf industry, leads our national sales team. He joined Aserta Sports, Inc. in July Prior to joining us, Steve was National Sales and Marketing Director for Gear for Sports . Steve started his golf industry career as P.G.A. golf professional before moving into territory golf sales. Here he learned his craft working for such notable companies as Callaway, Cleveland, Kunnan, Lynx and Reebok Golf. While at Reebok , he was twice voted as Salesman of the Year. Due to Steve outstanding performance he was elevated to a Regional Sales Manager position with Reebok. Steve has a vast knowledge of the retail golf industry. He served as Eastern Regional Sales Manager for Ashworth and National Sales Manager for both Kelmac grips and Astra apparel. He is a dynamic and creative manager with a proven track record of developing and executing strategic sales and marketing programs.
70 Investment Advisory Board William F. “Billy” Cave Mr. Cave is a Managing Principal for Reliance Trust Company and serves as a liaison for strategic alliances. With more than 45 years of financial services experience, his background includes Managing Director of Chase Investment Bank, as well as senior investment banking positions at Lehman Brothers and Warburg Paribas Becker. Most recently, he held senior consulting positions with Earnings Performance Group and U. S. Banking Alliance. He attended Furman University and is a graduate of the University of South Carolina. He is a member of Baltusrol Golf Club and currently a full-time resident of Georgetown, SC.Alan Craig Mr. Craig is Managing Partner of SCP Capital, a non-captive pledge fund associated with The Capital Corporation. Mr. Craig has an extensive background working with entrepreneurs and high growth companies. He formed and managed ThinkTEC, South Carolina’s first organization dedicated to developing the State’s knowledge economy and has served as an advisor to a variety of high growth companies. Mr. Craig was formerly a commercial banker and credit analyst, and has also managed a publicly capitalized growth fund. Mr. Craig serves on the executive committee of InnoVenture, South Carolina’s venture capital conference, is President-elect of the South Carolina Investor Network and was Chair of the School of Business and Economics Advisory Board at the College of Charleston,Scott Grundberg Mr. Grundberg is president of Fieldware Technologies based in Chicago. Fieldware supplies proprietary tracking software to government agencies and Fortune 500 Companies across the World. He is also President of On-Course Technologies, providing the first pace of play software to the golf industry. He has over 15 years experience in the golf industry. Brother (Jim) who is a former VP of Sales & Marketing for Callaway Golf. Mr. Grundberg is a graduate of the University of Colorado.