1. Our Enterprise Companies
Leadership in Golf Marketing
Our Enterprise Companies
A wholly owned subsidiary of                     

2. Global Golf Marketing Systems
Leadership in Golf Marketing
Global Golf Marketing Systems
A wholly owned subsidiary of                     

3. Global Golf Marketing, Systems
Changing the Face of Golf Marketing
Global Golf Marketing Systems
Global Golf Marketing, Systems

4. Global Golf Marketing, Systems
Introduction
Global Golf Marketing, Systems
A Wholly owned subsidiary of GolfLinc Holdings, Inc.
Global Golf Marketing Systems’ mission is to provide leading edge database marketing products and services for ALL golf related companies.
GGMS’ will dramatically improve existing customer insights, segmentation targeting, global prospect identification and management, market potential and projection optimization and key customer relationship marketing.
GGMS will offer a totally new and dynamic paradigm in how golf related businesses manage customers, prospects and markets for:
1506 Pinehurst Lane
Seattle, WA 98158
206)
GolfLinc Holdings’ subsidiary companies & alliance partners
The 32,000 other businesses that serve the golf industry and its customers

5. Global Golf Marketing, Systems
Database Market Rollout
Global Golf Marketing, Systems
YEAR 4
YEAR 3
YEAR 2
YEAR 1
GolfLinc Holdings
All U.S. Golfers
Global Golfers
Other Sport Venues
Support & expand subsidiary companies’ strategies marketing goals
Build golf database of 1-10 million U.S. golfers
Purchase additional golfers’ media, electronic filings, lists and enhancement data; then matching and appending
Develop ideal customer profiles, targeting and management models
Expansion of database to all U.S. golfers from 6-20 million golfers
Development of U.S. golf industry marketing mix and optimization model for all subsidiary companies
Create dozens of new Hi tech marketing products, services, data support tools, portals, industry insights for Golf Industry
Build global database golfers of million golfers
Focus on Australia, New Zealand, Canada, Japan, Taiwan, Thailand, Korea & Europe
Begin Gartner Group style research reporting to the Golf Industry
Become the Gartner Group for the global golf world
The Global Golf Marketing Systems’ model is extendable and extensible to other sports venues.
Professional and Collegiate Athletics, Ticketing, Performing Arts, Hospitality, Cruise Lines, etc.
Opportunities for subsidiary companies to service these industries will emerge

6. Global Golf Marketing, Systems
Concentrated in a Few Countries
Global Golf Populations
Global Golf Marketing, Systems
Canada
5,200,000
Europe
3,500,000
Japan
20,000,000
Korea
3,500,000
United States
26,427,000
Taiwan
1,500,000
Thailand
1,500,000
The top six countries represent 93+% of all the golfers
in the world.
Australia 1,433,,000
New Zealand 150,,000

7. Global Golf Marketing, Systems
A Clearer View of Ideal Customers
Database Marketing Provides
Global Golf Marketing, Systems
By better understanding the multiple characteristics of the ideal customer for
each of our business offerings, we can:
Provide pin-pointed & relevant offerings to our customers and to prospects who have similar characteristics to our ideal customer
Make fewer offers with greater success rates than ever before possible
Save costs on thousands of mailings that would never result in a sale
Earn the respect of our customers and prospects by providing relevant offerings that meet their specific personal needs & life stages
1506 Pinehurst Lane
Seattle, WA 98158
206)
Develop new products and services offerings based upon exclusive insights from our proprietary TOTAL GOLFERS KNOWLEDGEBASE®©, deep analytical tools and equally proprietary GGMS models and market algortihms

8. Global Golf Marketing, Systems
Purchased Lists by Proximity
Traditional Golf Marketing
Global Golf Marketing, Systems
Expensive & Not Very Effective + +
Golf Club

9. Global Golf Marketing, Systems+
Purchased Lists by zip code
Traditional Golf Marketing
Global Golf Marketing, Systems
Expensive & Marginally Effective

10. Global Golf Marketing, Systems
Purchased Lists by Household Income
Traditional Golf Marketing
Global Golf Marketing, Systems
More Expensive & No Assurance Individual is Even a Golfer +

11. Global Golf Marketing, Systems
Pin-point Your Best Prospects & Customers
Today’s Database Marketing Capabilities
Global Golf Marketing, Systems +
Qualified Individuals, Households and even Businesses
with a known propensity
to Buy Golf Products & Services

12. Global Golf Marketing, Systems
Database Market Rollout
Global Golf Marketing, Systems
MARKETING DATABASE
50% free
Members
25% subscription fee
15% annual fee
10% equity fee
SUSIDIARY SALES PROGRAMS
PURCHASED LISTS
Cross-sell opportunities
Offerings
Up-sell opportunities
GOLF CARD TRANSACTION DATA
ENHANCEMENT DATA

13. Global Golf Marketing, Systems
Transforming Data into Actionable Knowledge & Profits
PROFITS
KNOWLEDGE results when information becomes so compelling that the user begins to see current or future trends/projections that correlate to specific profit opportunities at the speed of thought
INFORMATION is evolved from data when the collection of data begins to offer multiple views that tell a story of markets, customers or industries
DATA is a record of the moment. For example, a customer name, phone, age and address are data

14. Global Golf Marketing, Systems
Maintaining Data Quality
60% of U.S. residential listing change every year
44 million move
4.7 million marriages
1.5 million families with their first baby
2 million 1st time home buyers
1.9 million divorces
1.4 million retirements
2.4 million die
2% of an enterprise’s customer records become obsolete each month
In the U.S., about 60% of residential listings change every year. About 44 people move each year. There are
206)

15. Global Golf Marketing, Systems
Know Your Customer & Relationships
Global Golf Marketing, Systems
This Is All ONE Relationship
MOREHEAD PROPERTIES PO BOX CARROLLTON GA
DR. M. D. MOREHEAD PO BOX CARROLLTON GA
DR. M. D. MOREHEAD PO BOX CARROLLTON GA
MITT MOREHEAD PO BOX CARROLLTON GA
MITT MOREHEAD PO BOX CARROLLTON GA
MITT MOREHEAD PO BOX CARROLLTON GA
SUNSET INVESTMENT PRO PO BOX CARROLLTON GA
TANYA MOREHEAD PO BOX CARROLLTON GA
SSN Name Address City State

16. Global Golf Marketing, Systems
Who is Milton or Mitt Moorehead
Do We Really Know Him?
Dr. Milton Morehead
P.O. Box 2614
Carrollton, GA
Has had 4 club seats for the past 8 football and basketball seasons
Morehead Industries
P.O. Box 2614
Carrollton, GA
Donated $150,000 to Univ. in 2003 and $1MM to Heart Assoc in 04
Do We Know How to Communicate with Him?
Dr. M. D. Morehead
Carrollton, GA
Alumni, Graduated Lives in Miami/LA and is a board member of Trump Org
Mitt Morehead
Carrollton, Georgia
CEO of a Fortune 500 Company and is worth $400MM
Track all these transactions to the same person

17. Global Golf Marketing, Systems
University of Miami
A Case Study
Marketing Intelligence Laboratory of Technology
The Issues
University of Miami
Marketing
Intelligence
Laboratory of Technology
The University of Miami realized late in their football season they would be under projected revenue by 23%
They asked if our Hi Tech Database Marketing products could help identify NEW single game prospects and season ticket prospects for next season.
By simply entering their current season ticket base into our proprietary knowledgebase and tool sets, we quickly identified the dozens of common interests, lifestyles, socioeconomics and demographics patterns of their existing season ticket base.
Next, we overlaid and matched this ‘BEST CUSTOMER’ profile against the UM’s primary coverage area – Dade, Broward and Palm Beach counties.
Results and university logo used with the permission of the University of Miami

18. Global Golf Marketing, Systems
University of Miami
Marketing Intelligence Laboratory of Technology
The Result
We Identified 684,000 New Qualified Prospects in Just 3 Counties
University of Miami
Marketing
Intelligence
Laboratory of Technology
The UM will begin selectively targeting the best of the best by SPORT
Example: For Football Campaigns –
For each 10,000 marketed to/reached,
the UM should net $74,750 incremental revenue generation (10,000 X .025 = 250 Season Ticket Holders (STHs) x $299 Ticket Package Price)
If The UM Campaigned to 10,000 every Quarter for each Sport, The Net Impact Would Be As Follows:
Football: 5 10,000 each
($74,750 x 5 = $373,750 Less $7500 in Direct Campaign Costs
Or $67,250 Net Incremental Revenue per Campaign
Or $336,250 Annual Net Gain based on only 9% Utilization of the Current Prospect Base
Basketball: 2 10,000 Each Nets 250 Additional STHs Per Campaign, or 500 Incremental New SeasonTicket Holders \
Baseball: Ditto above – 500 New STHs Per Season
Results and university logo used with the permission of the University of Miami

19. on a $3600/Month investment
Global Golf Marketing, Systems
University of Miami
Marketing Intelligence Laboratory of Technology
The Impact
University of Miami
Marketing
Intelligence
Laboratory of Technology
New Incremental Revenue Gain in Capacity is
674,000 x $250 per sport
Mean incremental revenue gain
674,000 x .025% Penetration Rate
= 16,850 New Annual Season Ticket Holders
@ an average revenue of $225 per Season Ticket
= $3,3791,250 in New Incremental Revenue Potential EACH YEAR
5-Year Total Impact: $18,956,250
on a $3600/Month investment
Results and university logo used with the permission of the University of Miami

20. Global Golf Marketing, Systems
University of Miami Solution
View Membership Status
Global Golf Marketing, Systems
University of Miami
Marketing
Intelligence
Laboratory of Technology
We Can Tell Who Makes Up the Green Club
With Just a Click
of the Mouse !
Results and university logo used with the permission of the University of Miami

21. Global Golf Marketing, Systems
University of Miami Solution
Find High Donors
Global Golf Marketing, Systems
University of Miami
Marketing
Intelligence
Laboratory of Technology
Individuals Who Have Donated $ or More
Create a Mail List
“On the Fly”
Results and university logo used with the permission of the University of Miami

22. Global Golf Marketing, Systems
University of Miami Solution
How Much Have They Spent by Sport?
Global Golf Marketing, Systems
University of Miami
Marketing
Intelligence
Laboratory of Technology
Football is the
Winning Ticket?
Results and university logo used with the permission of the University of Miami

23. Global Golf Marketing, Systems
University of Miami Solution
How Much Have They Spent By Season?
Global Golf Marketing, Systems
University of Miami
Marketing
Intelligence
Laboratory of Technology
2002
2003
2004
2005
They only began the program
in the 2nd half of 2005
Results and university logo used with the permission of the University of Miami and DataMentors

24. Global Golf Marketing, Systems
University of Miami Solution
How Old Are They?
Global Golf Marketing, Systems
65 and Older
Is Our Market
Results and university logo used with the permission of the University of Miami

25. Global Golf Marketing, Systems
University of Miami Solution
Where Do They Live?
Global Golf Marketing, Systems
University of Miami
Marketing
Intelligence
Laboratory of Technology
The Target Market Is Right
In Our Own Backyard

26. Global Golf Marketing, Systems
University of Miami Solution
What Is There Occupation?
Global Golf Marketing, Systems
University of Miami
Marketing
Intelligence
Laboratory of Technology
Professionals & Retirees
Are Our Audience

27. Global Golf Marketing, Systems
Maintaining Data Quality is a Challenge
A Few Examples:
Is Robert a “minor”?
Robert Smith A Minor
Robert a Minor
What’s the surname?
Dela Smith
Dela Hoya Maria
Law firm or not?
John Smith and Dawn
Barnett Jones and Long
Individual or Business?
Katherine Organ
Sussex Organ
Too many titles?
Mr. Major Bishop Junior
In the U.S., about 60% of residential listings change every year. About 44 people move each year. There are
206)
Complex titles
Robert Elliot Director of Mktg
Company vs. contact
James Garrison Charles Schwab
Charles Schwab James Garrison

28. Global Golf Marketing, Systems
Enhancement Data Has
A Value Hierarchy
The Highest Quality Highest Value
Golf Database
in the World
Our own Golf Card transaction data makes our database dynamic
Increasing Marketing Value
Lifestyles
Auto Data
Credit Data
Behavioral Applications
Purchase Behavior
GEO Data
Demographics
Property Data
Specialized Data
Name/Address
Phone Number
Saturation Mailing
Data Coverage
Increasing Application Specificity

29. Global Golf Marketing, Systems
Knowledge Builds Customer Advocates
Recognition at All Touch Points
Our goal is to provide our golf customers favorable experiences so they become our advocates
Identify our prospect or customer at every touch point
Understand relevant information about the depth & breadth of our customer’s GLH relationships
Provide relevant offers and incentives based upon our individual customer’s loyalty & habits, their likes and dislikes, and their life stage
Greet our customer by name
Bob Smith
“Advocate”

30. Global Golf Marketing, Systems
Enhanced Customer Data Provides
A Clearer View of Our Ideal Prospect
Relationship
Community
Advocate
Awareness & Identity
Growing relationships and Loyalty
Through Greater Customer Knowledge

31. Global Golf Marketing, Systems
Building Customer Relationships
Two Levels of Householding
Bob Smith GLH
Household
#GLH
GOLFLINC
HOLDINGS
Through the process of householding or consolidation, our golf customers accounts can be linked
which allows us to see the depth & breadth of our corporate relationship
HOUSEHOLDING
Bob Smith RTCI
Household
#123456
HOUSEHOLDING
HOUSEHOLDING
Bob Smith PCA
Household
#345678
Course Membership #
Bob Smith RMS
Household
#456789
HOUSEHOLDING
Golf Card #
The Golfer Magazine
#223356
Inner Circle #
HOUSEHOLDING
Bob Smith F2H
Household
#678901
F2H
PCA
RMS
RTCI
Trophy Club #
Ambassador Club #

32. Increasing customer loyalty
Global Golf Marketing, Systems
Our Marketing Strategy
Will Foster Customer Loyalty
Leveraging leading database marketing technology to build the largest & most valuable golfer database in the world … so we can better serve our customers
Increasing customer loyalty
Our database will leverage our marketing strategy
LOYALTY
Advocacy
Customer to customer dialogue
Community
Customer interests support
Relationship
Company to customer
Identity
Traditional loyalty programs
Awareness
Adapted from Real Time: Preparing for the Age of the Never Satisfied Customer, 1997 by Regis McKenna and Customer Bonding by Richard Cross and Janet Smith, 1996

33. Global Golf Marketing, Systems
Overview
Global Golf Marketing, Systems
▪ Global Customer Marketing
▪ Global OEM/VAR Revenue Optimization
▪ Global Golf Digital Yellow Pages
Total Customer
Database
Best Customers
Common Attributes
Best in Class
Membership
Total Prospects who best match Best Customers and Members
Loyalty Club
Members
Affinity Club
Optimum Club
Global Golf Knowledge Base
Resort Clubs International (RTCI)
Fairways to Heaven
(f2H)
Recreation Membership Services
(RMS)
Private Clubs Associates (PCA)
Virtual Golf Tournaments
(VGT)
Golf NewCo #1
Golf NewCo #2
Golf NewCo #3
Golf NewCo #5
Golf NewCo #4
American Sports Marketing
Global Golf Management
External
Data Sources
Lexis Nexis
Seisint
InfoUSA
Donnelley Marketing
ClickData
Others
Total Qualified
Prospects Universe
D Q
Global E T L & Append
Global Golfer’s Digital Internet Village
And Marketplace
Source: Dr. Van Mayros

34. Global Golf Marketing Intelligence System (GMIS)
Global Golf Marketing, Systems
Global Golf Marketing Systems
Overview
G L O B A L G O L F M A N A G E M E N T I N C
Marketing
Sales
Global Golf Marketing Intelligence System (GMIS)
Google Golf
Global Golf Internet Village
Global Golfer CRM
Global Golf Portal
Global Golfer Insights
Individuals
Households
Businesses
Demographics
Lifestyles
Psychographics
Socioeconomics
Lifetime values
Global segmentations
Global campaign management
Global revenue optimization services
Global customer relationships & mgmt
Global customer universe ID
Best customer ID, profile & mgmt
Common customer attributes ID
Best available prospects
Revenue optimization products/svcs
Alliances
Partnerships
Loyalty programs management
Cross marketing management
Up sell management
Enterprise customer management
Media planning & management
Global portal membership services
eCommerce marketing services
12 point marketing programs
Membership marketing management
10% LTV targeting (Black level)
11-20% Platinum Targeting
21-30% Gold Tier Targeting & Mgmt
Cross promotion
Up sell program management
Cross sell enterprise transform
Drive programs management
Internet sales management
Optimum customer sales mgmt programs
Strategic account management
Optimum prospect ID
Optimum prospect management
▪ Global Customer Marketing
▪ Global OEM/VAR Revenue Optimization
▪ Global Golf Digital Yellow Pages
Total Customer
Database
Resort Clubs International (RTCI)
Best Customers
Database
Recreation Membership Services
(RMS)
Fairways to Heaven
(f2H)
Optimum Club
Private Clubs Associates (PCA)
Golf NewCo #5
Best Customers
Common Attributes
Global Golf Management
Golf NewCo #6
Affinity Club
Golf NewCo #n
Golf NewCo #7
Best in Class
Membership
External
Data Sources
Golf NewCo #9
Golf NewCo #8
Golf NewCo #9
Total Prospects who best match Best Customers and Members
Loyalty Club
Members
Seisint
ClickData
Total Qualified
Prospects Universe
InfoUSA
Donnelley Marketing
Global E T L & Append
32,000 U.S. GOLF RELATED TARGETS AND PARTNERS
Lexis Nexis
Others
Global Golf Knowledge Base
Source: Dr. Van Mayros
GLOBAL OPPORTUNITIES
REVENUE GROWTH & OPTIMIZATION PLAN
Source: Dr. Van Mayros

35. GMIS GLOBAL Global Golf Marketing, Systems
Introducing
Golf Marketing Intelligence System
GLOBAL
GMIS
Global Golf Market Intelligence System
The New Paradigm of Golf Marketing & Sales Management

36. Global Golf Marketing, Systems
What Is GMIS ?
State-of-the-Art Database Marketing and Intelligent Knowledge solution
Advanced marketing, sales, and development solutions
Solutions identified over a 15 year period from over 22,000 global corporations by Drs. Charles Stryker and Van Mayros
Based on the very best multi-industry marketing, sales and Customer Relationship Management (CRM) practices
Will offer golf related businesses, consumers and/or households, extraordinary insights into the values, wants and needs of every worldwide golfing enthusiast

37. Global Golf Marketing, Systems
Why GMIS ?
Will improve . . .
Golf industry awareness, understanding and opportunities
And stabilize golf enterprises’ operations and revenues
Major development and opportunity revenue
Brand awareness, merchandising and recognition
Over 32,000 golf enterprises data to knowledge quality, coordination and management
The effectiveness of existing ticketing revenue and systems
Will identify the entire universe of best available – highest quality prospects
Will optimize business revenue, sponsorship and total profitability

38. Global Golf Marketing, Systems
Why GMIS ?
Global Golf Management with GMIS will offer our clients . . .
Complete 360 degree views of customers with extraordinary analytics and modeling (CRM)
Extensive profiles, detail and insights into:
Common characteristics of best customers (CRM)
Total prospect universe of best-in-class businesses, households and individuals that best match the above ‘Best Customer’ profiles and common attributes (Database Marketing)
Each client’s total market coverage area (Market Knowledge System)
Individuals, households and businesses – Complete demographics, firmgraphics, lifestyles, psychographics, socioeconomics, etc. (Total Marketing and Market Knowledge Solutions)
Details into customers and prospects down to street, zip areas, clusters, counties, cities, MSA, regional, national, etc. (Geographical Marketing Knowledge)

39. Global Golf Marketing, Systems
GMIS
Totally Integrated Golf CDI-CRM-MKIS Solutions
Platform for Customer Data Integration (CDI)
Customer Relationship Management (CRM) enhancement / upgrade
Extreme database marketing
Feeds intimate customer knowledge across the entire enterprise
Links into Sales Force Automation (SFA) providing 360° at every touch point or channel
prospects
customers
markets

40. Global Golf Marketing, Systems
Why GMIS ?
Global Golf Marketing Systems with GMIS will offer our clients . . .
Ability to cross tab customers/prospects/market segments by Global Golf Marketing Systems’ business units , line of business, product, service, geo area, area of interest, lifestyle, demographics, household type, etc. at every touch point. These same products and services will offered to each client. (Relationship Marketing and CRM)
Ability to identify the best prospects or customers for up sell, cross sell, message delivery, product interest, churn reduction, etc. (CRM)
Extensive insights into ‘best fit’ campaigns - Best customers or prospects with best-fit targeted messages (Campaign Management)
Point & Click queries and ad hoc marketing, market, customer and prospect analysis (Business Intelligence tools - BI)
Ability to integrate existing customer, prospect, market and CRM data into one repository with massive and leading edge DQ and Data Management Support (Customer Data Intelligence – CDI)

41. Global Golf Marketing, Systems
Base GMIS Applications & Analytics
Total Customer Management
Customer identification, profiling, matching, segmentation, targeting, campaigning, marketing and management
Application: CRM
Revenue Stimulation
Revenue opportunities identification, profiling, targeting, marketing and managing
Applications: BI & Database Marketing
Business Unit Optimization
Revenue opportunities stimulation, identification, profiling, marketing and management
Applications: BI & Marketing Automation
Total Market Revenue Optimization
Total revenue opportunities identification, stimulation, marketing and management
Applications: BI & CRM

42. Global Golf Marketing, Systems
Base GMIS Applications & Analytics
Churn Reduction Management
Key customers churn reduction identification, modeling and management
Application: BI
Key Customer Up Sell and Cross Sell
Key customers up and cross sell identification, marketing and management
Applications: CRM
Customer Data to Knowledge Management and Quality Control
Interdepartmental data to knowledge creation, coordination, housing and management – common client opportunities view across all business units
Applications: CDI

43. GMIS Global Golf Marketing, Systems Global Golf Marketing Systems
Totally Integrated Golf CDI-CRM-MKIS Solutions
Total Golf Customer Knowledge Management Solutions
360° enterprise views
across all units at POS
Comprehensive external data append
POS/POC knowledge
Relationship Marketing
Persistent Linkage (10° of separation)
On-line customer recognition
Data Mining
Event-driven natural language processing – predictive customer response and opportunity projection
Powerful Insights into Golfers Behavior SC
Order Entry
Data Quality
Data to information to knowledge Customer POS/POC Knowledge & Profit Optimization Proposal Generation
Business Intelligence
(BI)
Sales Force Automation (SFA)
Advanced Customer Analytics
Marketing Information Systems (MKIS)
Customer Relationship Management
(CRM)
Customer Data Integration
(CDI)
GMIS
GLOBAL
Advanced user knowledge prioritization and data recovery methodology & plan

44. Global Golf Marketing, Systems
GMIS
Totally Integrated CDI-CRM-MKIS Solutions
InfoSys Customer Marketing 1
CDI / Total enterprise customer data/knowledge proposal and RFP’s 2
Total CDI solutions offerings 3
Total enterprise customer knowledge transformation & roadmap 4
CDI, CRM, SFA, BI, Database marketing applications integration 5
Total customer knowledge repository and creation 6
CDI transformation solutions plan & implementation 7
CDI technology platform design and install 8
CDI technology platform design & install 9
CDI
CDI/Infosys

45. Global Golf Marketing, Systems
GMIS Dashboard
File
Edit
View
Insert
Format
Tools
Windows
Query
Cube
Venn
Cross Tab
Data Mine
Graph
Map
Bandings
CRM
Customer Relationship Marketing
Individuals
MKIS BI
CDI RM CM
SFA
Households
Marketing Information Systems
Businesses
Business Intelligence
Demographics
Lifestyles
Customer Data Integration
Life Stages
Socio Economics
Sales Force Automation
Lifetime
Values
CM ?
RM ?

46. Global Golf Marketing, Systems
GMIS Dashboard
File
Edit
View
Insert
Format
Tools
Windows
Query
Cube
Venn
Cross Tab
Data Mine
Graph
Map
Bandings
CRM
Customer Rankings
Individuals
Customer Profiles
Households
MKIS
Businesses
Demographics BI
Lifestyles
CDI
Life Stages
Socio Economics
SFA
Lifetime
Values CM RM

47. Global Golf Marketing, Systems
GMIS Dashboard
File
Edit
View
Insert
Format
Tools
Windows
Query
Cube
Venn
Cross Tab
Data Mine
Graph
Map
Bandings
CRM
Potential
Individuals
Households
Penetration
MKIS
Businesses
Projections
Demographics BI
Common Attributes
Lifestyles
CDI
Life Stages
Lifetime Values
Socio Economics
SFA
Scoring Trends
Lifetime
Values
Best Profiles CM RM

48. Global Golf Marketing, Systems
GMIS Dashboard
File
Edit
View
Insert
Format
Tools
Windows
Query
Cube
Venn
Cross Tab
Data Mine
Graph
Map
Bandings
CRM +
Individuals
Households
Penetration
MKIS
Businesses
Demographics BI
Lifestyles
Seattle Metro Penetration
Seattle aerial Overlay - Penetration
CDI
Life Stages
John B. Adams
$ 15,356
Seattle
Lonnie Baker
$ 12,345
Pierce Chambers
$ 12, 225
Blaine Donner
$ 11,998
William Edger
$ 11,997
Charlie Fox
$ 9,345
Socio Economics
SFA
Lifetime
Values CM RM
Penetration by Income Brackets

49. Global Golf Marketing, Systems
The Global Golf Marketing Systems
GMIS Dashboard
File
Edit
View
Insert
Format
Tools
Windows
Query
Cube
Venn
Cross Tab
Data Mine
Graph
Map
Bandings
CRM +
Individuals
Households
Penetration
MKIS
Businesses
Demographics BI
Lifestyles
Seattle Metro Penetration
Seattle aerial Overlay - Penetration
CDI
Life Stages
John B. Adams
$ 15,356
Seattle
Lonnie Baker
$ 12,345
Pierce Chambers
$ 12, 225
Blaine Donner
$ 11,998
William Edger
$ 11,997
Charlie Fox
$ 9,345
Socio Economics
SFA
Lifetime
Values CM RM
Penetration by Income Brackets

50. Global Golf Marketing, Systems
The Global Golf Marketing Systems
Financial Projections
Year 1
Year 2
Year 3
Year 4
Year 5
Total
Total Revenue
$ 1,017,600
$ 3,967,800
$ 6,264,000
$ 7,686,000
$ 8,706,000
$ 27,641,400
Total Expenses
$ 1,344,600
$ 1,398,384
$ 1,454,319
$ 1,512,492
$ 1,572,992
$ 7,282,787
Net Income
($ 327,000)
$ 2,569,416
$ 4,809,681
$ 6,173,508
$ 7,133,008
$ 20,358,613
Global Golf Marketing Systems

51. American Sports Marketing
Leadership in Golf Marketing
Value Summary
American Sports Marketing
A wholly owned subsidiary of                     

52. Investment
Introducing

53. Investment Corporate Vision
“To communicate the vision of your company brand
in a creative and professional style
to meet your organizational goals
and build your business on a consistent annual basis.
To accomplish this we will use
our experience, technology, and global partner network
to bring your product or service to your consumer.”

54. Most companies in the golf industry:
Investment
Business Need
Most companies in the golf industry:
Attempt to market through traditional means
Lack technology in the promotion and sales of their product and service
Rely on a sales force with little incentive to sell the product
Lack of marketing infrastructure leaving them with:
Small databases
No customer tracking
Flat sales
Lack of customer data
Find it next to impossible to grow whether they are an established company or a startup company

55. The Marketing Solution
Investment
The Marketing Solution
ASM will introduce companies to a new way of thinking
with the primary focus on combining Hi-Touch & Hi-Tech
to help companies to understand their customers
And to maintain and grow their customer demographics

56. The Marketing Solution
Investment
The Marketing Solution
Additionally, American Sports Marketing will
acquire, train and manage the national sales force
for Resort Clubs International, Inc.

57. Product & Services Overview
ASM will focus on “Five” primary areas
of Hi-Touch/Hi-Touch Marketing expertise
National Sales Force Acquisition, Training & Management Of RTCI National Sales Force
Hands-On, Grass Roots Golf Marketing Campaigns
Market Share Growth Consulting & marketing Programs
‘National Client’-sponsored Marketing Programs
Leverage of Vast Golf Industry Contacts, Marketing Channels & Technology

58. Global Golf Marketing, Systems
Investment
Where Hi-Tech & Hi-Touch Come together
Using Our Hi-Touch, “Hands-On” Golf Marketing Skills
Combined with Global Golf Marketing Systems . . .
Hi-Touch
Global Golf Marketing, Systems
Hi-Tech
We can Bring You the Best of All Marketing Worlds !

59. Hi-Touch Marketing Built Upon Hi-Tech Base
American Sports Marketing will develop complete turn-key marketing and sales programs that involve web-based technology that will generate sales, database growth, and brand awareness with the customer.
ASM will adapt to all new cutting edge technology and incorporate this into marketing strategies for their clients.
ASM will educate all clients on the technology benefits that drive their ASM programs.

60. Results-based Grass Roots Campaigns
American Sports Marketing will create grass roots campaigns for sports related companies that are supported by cutting edge technology.
Results-based Grass Roots Campaigns
Golf Travel Packages
Golf Instruction Promotions
Product Seminars & Education
Point-of-Sale Promotions
Consumer Golf Show Promotions
Consumer Surveys & Database Gathering
Product Testing Via Demo Days
Supported by Ahead-of-the-Curve Technology

61. Grass Roots Campaigns
American Sports Marketing will create grass roots campaigns for sports related companies that are supported by cutting edge technology.
The initial program for golf is “The Short Game Challenge”. This unique event was developed by an ASM partner for Odyssey Golf in the 1990s.
We are in discussions with Ford Motor Company and J. Walter Thompson for a 2006 rollout. The event will be conducted at over 1000 golf courses across the USA with over 500,000 participants in the event database.
The event format allows for surveys, co-branding partners, and product samplings to the event participants and to the host site golf courses. The event thrives on the synergy of participants, golf courses, car dealerships, co-sponsors, media, and the event database.
This event will benefit all Resort Club International, Inc. partners. This will be the largest golf event ever held, with the winner facing Phil Mickelson in the finals.

62. Global Partners
American Sports Marketing with over 50 years experience in the golf industry will use its golf/sports industry network for all projects.
We see a definitive fit to consult for small to mid-size golf product and service companies. Here is an area where ASM will develop sales and marketing strategies which will directly benefit those companies.
ASM has channels of distribution in place, including sales professionals, retailers, and web partners which will be beneficial for sales, licensing, and marketing of products and services.
This network can be deployed both immediately and effectively for the ASM client.
ASM will seek fees and possible equity positions from clients based on performance and sales.
ASM looks forward to the assisting all Resort Club International, Inc. partners with their sales and marketing programs.

63. Investment Web-Based Memberships/Subscription Programs
ASM sees the opportunity in developing and assisting companies with web-based subscription and membership revenue.
Subscription revenue is commonly overlooked by most traditional golf industry companies.
ASM believes that when you combine the aspects of a company’s product and service with cutting edge technology you can create some type of subscription revenue for the company.
ASM also believes this is the best type of revenue a company can have because of the consistency of the revenue, low acquisition cost factor, and also the growth potential of the subscription base.
Some of the fastest growing and most profitable web models are subscription based.

64. Investment Market Share & Growth
American Sports Marketing will consistently develop and nurture its network of partners within the sports industry (primarily golf).
These partners will maximize the value that ASM can bring to the table for any client.
ASM also looks forward to growth through acquiring new clients and developing ASM specific programs that will benefit any ASM partner or client.
ASM looks forward to consulting with clients on projects that include marketing, sales presentations, brand awareness, and business development.
ASM can adapt its sales and support network to its current projects on what largely will be a commissioned-based structure. Taking this position will allow ASM to grow in a productive and cost efficient manner.
ASM also looks to leverage its experience and network within the “Golf Industry” to position itself an agent for mergers and acquisitions within the industry

65. Investment Target Market
The ASM target market will consist of any company and their customer with a core product and service with the focus on golf or any other sports activity
We recognize this market as global with the first emphasis on the USA, and that we-based technology tools will allow us a broader reach, greater impact, and quicker corporate growth

66. Competitive Landscape
Investment
Competitive Landscape
American Sports Marketing recognizes there are some sales and marketing companies working within the Golf and Sports Industries.
Innovative grass roots marketing campaigns combined with cutting edge technology are rare and hard to find.
We have also found a niche’ and believe that ASM can deliver customer tracking and acquisition programs to clients within the Golf Industry. This is non-existent today for 95% of all golf product companies.
Most companies simply don’t track their customers. We also believe the “Short Game Challenge” campaign is unique to the industry
When ASM combines the synergy of its global network, Resort Club International, Inc. partners, technology-based (non-traditional) approach, and vast experience, this will lead to success and ASM will be recognized as a leader by its’ peers.
ASM also recognizes that corporate downsizing will attribute to growth and demand for ASM services and products.

67. Investment 2006 Corporate Goals
Support all Resort club International, Inc. customers with marketing and sales programs.
Be the high touch direct sales force for all RTCI membership programs
Handle corporate sales
Handle event marketing for Resort Clubs International, Inc.
Major sponsor for “Short Game Challenge”
Two marketing and consulting contracts within golf industry. Net Revenue of $50,000 per contract
Acquisition of 20 small to med-size companies for retainer for retainer of minimum $1000 per month
1 contract for supporting subscription-based marketing program for a golf partner with ASM residuals of $25,000 per year

68. Greg Moser – Partner/CEO
Investment
Greg Moser – Partner/CEO
Greg has a well rounded background in the golf industry with over 25 years of experience.
He has been successful working at the club pro level as a PGA Professional, managing and operating his own golf schools, playing competitively at the highest level, consulting with top-level corporations on specific projects and growing his network of contacts in the industry through positive partnerships.
He has partnered in development and sales of the largest online golf school portal (Forbes Best of the Web), the first syndicated pay per click golf directory on the web (sponsored listings for , and the first pay per call golf marketing model at
Greg has developed a client base that includes Callaway Golf, MBNA, Hallmark Cards, Bushnell Sports, NFL Alumni, and NASCAR and its Key Drivers. Greg attended the University of Louisiana Lafayette on a golf scholarship.

69. Steve Gray – Partner/VP Steve Gray – Partner/VP
Investment
Investment
Steve Gray – Partner/VP
Steve Gray – Partner/VP
Steve brings a strong and diverse golf industry experience. After graduation from Capital University, attending on a golf scholarship, he became a P.G.A golf professional owning and operating his own golf shop.
He used this experience and migrated to the sales side of the industry. Here he honed his sales and management skills working for industry leading brands such as Callaway Golf, Cleveland Golf, Reebok, Ashworth, Gear for Sports, and Greg Norman.
At Reebok, Steve was instrumental in the launch of the Greg Norman brand.
Steve’s golf industry experience with these major corporations has given him a deep understanding of how the Golf Industry works. His golf network is large and powerful.
Steve is an excellent leader with great sales management skills who can think outside the box.
Bio from Ascerta Sports . . .
Steven Gray - National Director of Sales Steve Gray, a 30 year veteran of the golf industry, leads our national sales team. He joined Aserta Sports, Inc. in July Prior to joining us, Steve was National Sales and Marketing Director for Gear for Sports . Steve started his golf industry career as P.G.A. golf professional before moving into territory golf sales. Here he learned his craft working for such notable companies as Callaway, Cleveland, Kunnan, Lynx and Reebok Golf. While at Reebok , he was twice voted as Salesman of the Year. Due to Steve outstanding performance he was elevated to a Regional Sales Manager position with Reebok. Steve has a vast knowledge of the retail golf industry. He served as Eastern Regional Sales Manager for Ashworth and National Sales Manager for both Kelmac grips and Astra apparel. He is a dynamic and creative manager with a proven track record of developing and executing strategic sales and marketing programs.

70. Investment Advisory Board
William F. “Billy” Cave Mr. Cave is a Managing Principal for Reliance Trust Company and serves as a liaison for strategic alliances. With more than 45 years of financial services experience, his background includes Managing Director of Chase Investment Bank, as well as senior investment banking positions at Lehman Brothers and Warburg Paribas Becker. Most recently, he held senior consulting positions with Earnings Performance Group and U. S. Banking Alliance. He attended Furman University and is a graduate of the University of South Carolina. He is a member of Baltusrol Golf Club and currently a full-time resident of Georgetown, SC.
Alan Craig Mr. Craig is Managing Partner of SCP Capital, a non-captive pledge fund associated with The Capital Corporation. Mr. Craig has an extensive background working with entrepreneurs and high growth companies. He formed and managed ThinkTEC, South Carolina’s first organization dedicated to developing the State’s knowledge economy and has served as an advisor to a variety of high growth companies. Mr. Craig was formerly a commercial banker and credit analyst, and has also managed a publicly capitalized growth fund. Mr. Craig serves on the executive committee of InnoVenture, South Carolina’s venture capital conference, is President-elect of the South Carolina Investor Network and was Chair of the School of Business and Economics Advisory Board at the College of Charleston,
Scott Grundberg Mr. Grundberg is president of Fieldware Technologies based in Chicago. Fieldware supplies proprietary tracking software to government agencies and Fortune 500 Companies across the World. He is also President of On-Course Technologies, providing the first pace of play software to the golf industry. He has over 15 years experience in the golf industry. Brother (Jim) who is a former VP of Sales & Marketing for Callaway Golf. Mr. Grundberg is a graduate of the University of Colorado.

71. Financial Projections
Investment
Financial Projections
Year 1
Year 2
Year 3
Year 4
Year 5
Total
Total Revenue
$ 359,000
$ 768,000
$ 1,295,000
$ 1,775,500
$ 2,405,000
$ 6,602,500
Total Expenses
$ 399,000
$ 447,000
$ 689,500
$ 858,500
$ 1,140,500
$ 3,534,500
Net Income
($ 40,000)
$ 321,000
$ 605,500
$ 917,000
$ 1,264,500
$ 3,068,000