1.  JAWBONE An Electronic Retailer: Jillian Rubin & Kathleen Menard

2. What is Jawbone? For more than a decade, Jawbone has developed human-centered wearable technology and audio devices unparalleled in their technical innovation, ease- of-use and sophistication of design. A 2010 IDSA Design of the Decade winner, the company is the creator of the award-winning and best-selling Jawbone ERA and ICON Bluetooth® headsets; NoiseAssassin® technology, the world's first and only military-grade noise- eliminating technology; and the JAMBOX wireless speaker and speakerphone. Jawbone is privately held and headquartered in San Francisco.

3. Where can you find Jawbone products?  AT&T  Jawbone Online Store  Amazon  Apple  Best Buy  T-Mobile  Verizon

4. Jawbone believes in safety while using your mobile devices  “Jawbone® believes that when using a mobile phone—whether in the car, around the house or on the street—it is extremely important to Talk Responsibly. No phone call is worth jeopardizing your safety or the safety of others.  It is always best to refrain from talking on the phone while you are driving. However, if you must do so, we believe the safest possible way to talk is by using a hands-free solution, such as a headset or a built- in speaker system.”

5. Popular Products: UP  Launched in November 2011  “An activity tracker and the company’s first non-audio product.  It consists of a flexible rubber-coated wristband and accompanying iPhone and Android app.  UP allows users to track their sleep, eating habits, and daily activity including steps taken and calories burned.  The wristband is water-resistant and designed to be worn 24/7, with a rechargeable battery that lasts for up to 10 days at a time.”

6. What UP does:  Discover hidden connections and patterns in your day to day life  Track calories burned, intensity and more of any kind of workout  Barcode scanning for easy food tracking  Track hours slept: light vs. sound sleep and waking moments  Smart alarm/ power naps: Vibrating band to wake you up at optimal moments in your sleep cycle so you wake feeling refreshed  Idle alerts: set reminders to move when you’ve been inactive to long  Sync to your phone  Mood tracking: log moods and discover connects in activity and feelings

7. Popular Products: UP24  Launched in November 2013  “With similar dimensions to the UP, UP24 features the ability to sync wirelessly via Bluetooth to the updated companion app, UP 3.0”

8. Speaker Products: Jambox  Launched in November 2010  The Jambox is Jawbone’s first speaker product. The  It’s wireless, weighs about 0.75 pounds, and is capable of up to eight hours of play.  The product has been improved over time as Jawbone introduced the “Big Jambox” as well as the most recent, “Mini Jambox”.

9. Here’s an example of how one uses Jambox

10. SWOT Analysis: Strengths  Portable product speaks to niche market  Can buy Jawbone at Apple retailers  Compatible with Apple and Android smartphones with the downloadable app, and Bluetooth technologies  Strong Bluetooth products Weaknesses  Many different competitors are doing the same thing, and offering similar products  UP sizing is limited  Do not specialize in one type of product. Hard to differentiate themselves

11. SWOT Analysis: Opportunities  Partnering with Nike to provide a product that features the technology of the “UP” product and its apparent focus on fitness  Offers many other related health apps such as the “UP Coffee” app  Recently expanding to UK, Europe, Asia  Head set’s 42% smaller: portable  Can expand to smart clothes and improved wrist gadgets  Just recently updated android app

12. SWOT Analysis: Threats  Apple  Nike “smart band”  Samsung Galaxy Gear Smartwatch  Fitbit  Apple ihome’s and other speaker systems  Other health apps

19. Sources Cited  http://tech.fortune.cnn.com/2011/11/03/jawbone-up/ http://tech.fortune.cnn.com/2011/11/03/jawbone-up/  https://jawbone.com/speakers https://jawbone.com/speakers  https://www.youtube.com/watch?v=XgC3zjNH1oU https://www.youtube.com/watch?v=XgC3zjNH1oU  http://www.engadget.com/2014/03/26/jawbone-up24-sales-expand- worldwide/ http://www.engadget.com/2014/03/26/jawbone-up24-sales-expand- worldwide/  http://www.engadget.com/2014/03/06/jawbone-up-coffee-app/ http://www.engadget.com/2014/03/06/jawbone-up-coffee-app/  http://www.engadget.com/2014/02/15/recommended-reading-jawbone- on-the-rise-and-the-indie-gaming-bu/ http://www.engadget.com/2014/02/15/recommended-reading-jawbone- on-the-rise-and-the-indie-gaming-bu/  http://www.engadget.com/2014/03/11/jawbone-updates-its-android-app- with-up24-support/ http://www.engadget.com/2014/03/11/jawbone-updates-its-android-app- with-up24-support/