1. 10 Secrets to Driving Sales via Email Stacie Stewart Director, Internet Strategies Insperra.com Andrea Decker Director, Internet Consultants Element Fusion

2. 10 Secrets to Email Sales How important is email? The ingredients of an email marketing system. 10 incredibly obvious secrets which could impact your email sales this holiday season.

3. 26% 40% 43 % 66 % 45% Preferred Written Comm. Between Friends 43% first thing in the morning 40% middle of the night. 26% in bed Check Email Prefer Email How Important Is Email? ExactTarget, "2008 Channel Preference Survey" (2008)

4. Email Emerging Medium Short Message Codes Instant Messaging 18 to 34 Still Favor Email Email 65% Will It Be Important In The Future? Habeas (2008)

5. $7 $22 $57 Other IM $22.52 For Every Dollar Spent Does Email Deliver ROI? Emails $57.25 Catalogs $7.08 Direct Marketing Association

6. Does Email Work? 73% of consumers said they'd made an online purchase as a result of receiving an email offer. Epsilon (2007)

7. Does Email Work? Average Order Conversion Rate of Email is 6% StrongMail (2007)

8. Email Systems The Basic’s of Email Marketing Andrea Decker Element Fusion

9. Top Ten Email Secrets 1.How To Get Advance Customer Intelligence 2.What Is Your Unique Value Proposition 3.How To Increase Your Email List 4.Subject Lines; From Lines and Landing Pages 5.Weapons Of Influence 6.How To Avoid List Fatigue 7.Perfect Excuses To Hit Send 8.Hidden Email Profit Potential 9.Number One Enemy 10.Designing For A New Reality

10. Advance Customer Intelligence Quantcast.com Demographic Profile 1.Age 2.Gender 3.Education 4.Income Level

11. Advance Customer Intelligence Quantcast.com Media Planner 1.Read 2.Search Forums 3.Listen

12. Advance Customer Intelligence TweetScan.com Twitter Search 1.Read 2.Search Problems 3.Listen

13. Unique Value Proposition? Elite Safe Inexpensive Brand Hyundai Lexus Volvo

14. Increase Your List Pop Over Subscriber Form From 40 Emails Per Day to 350 Emails Per Day DPSchool.com

15. Prefer 57% 61% 72% What Do Subscribers Want 50% How Increase Email List 72% Privacy Marketing Sherpa’s Email Report 2008

16. Prefer 57% 61% 72% 61% Special Pricing What Do Subscribers Want 50% How Increase Email List 72% Privacy Marketing Sherpa’s Email Report 2008

17. Prefer 57% 61% 72% 61% Special Pricing What Do Subscribers Want 50% How Increase Email List 72% Privacy 57% Control Frequency Marketing Sherpa’s Email Report 2008

18. Prefer 57% 61% 72% 61% Special Pricing What Do Subscribers Want 57% Great Content How Increase Email List 72% Privacy 57% Control Frequency Marketing Sherpa’s Email Report 2008

19. Send Great “Free” Content

22. Screen clipping taken: 11/5/2008, 9:53 AM

23. Marketing Funnel

24. Prefer 57% 61% 72% 61% Special Pricing What Do Subscribers Want 57% Great Content 50% First Look at New Products 50% How Increase Email List 72% Privacy 57% Control Frequency Marketing Sherpa’s Email Report 2008

25. Put A Name To The Face Consistent With Offer Clear, Relevant, Question, How To Subject Lines From Lines Landing Pages Sale Get The Open, Get The Sale

26. Keys To Influence RECIPROCITY Weapons of Influence

27. Keys To Influence RECIPROCITY SCARCITY Weapons of Influence

28. Keys To Influence RECIPROCITY SCARCITY AUTHORITY Weapons of Influence

29. Keys To Influence Consistency RECIPROCITY SCARCITY AUTHORITY Weapons of Influence

30. Keys To Influence Consistency Liking RECIPROCITY SCARCITY AUTHORITY Weapons of Influence

31. Keys To Influence Consistency Liking Social Proof RECIPROCITY SCARCITY AUTHORITY Weapons of Influence

32. .04 Opt Out Rate 2.2 X During Holiday 40% Opt Out Due To Frequency 45% Want Weekly 50% Opt Out Due To Content No Longer Relevant Increase Your Email Sends

33. Seasonal, Occasion Topical New Year’s Resolution Economy Birthday Christmas Good Excuse To Send

34. Shipping Notifications Receipts, Order Confirmations Customer Service Questions Mortgage, Utility Bills 91% 77% 76% 48% Transactional Emails

35. Transactional Email

37. .71% M essage Quality Score Email Box IP Address Content 9% Email Sender Reputation Inbox Denial

38. Design for Reality Optimize for “Preview Pane” and Image Blocking

39. Preview Snippet Reiteration of main content headlines (value proposition, calls to action) Link to view the email with images White list instructions

40. Stacie Stewart Stacie.Stewart@fsamail.com (405) 473-8576 Andrea Decker andrea@elementfusion.com (405) 948 ‒ 8300