1.
Mujdat Timurcin

2. Challenges we face everyday...

3. Is cloud computing really new? Yes, and no.
Cloud computing is a new consumption and delivery model inspired by consumer Internet services. Cloud computing exhibits the following 5 key characteristics:
On-demand self-service
Ubiquitous network access
Location independent resource pooling
Rapid elasticity
Pay per use
While the technology is not new, the end user focus of self-service, self-management leveraging these technologies is new.
Usage
Tracking
Web 2.0
Business Services
IT Services
End User Focused
Service
Automation
& SOA
Virtualization 3

4. The Cloud business model shows adoption is still in the “early adopter” stage, with a significant transition over time.
Source: Gartner Report 2010
We’re here
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Source: IBM Market Insights Assessment, with IDC, Gartner and other data source inputs and IPR consultation through August 2010

5. IT is drawn to cloud’s cost, efficiency and control…
of CIOs plan to use cloud—up from 33% two years ago.
Efficiency
Transformation
of business executives believe cloud enables business transformation and leaner, faster, more agile processes.
Main Point: The true promise of cloud isn’t just about advancing IT; it’s about reinventing business.
Over half of business executives believe cloud enables business transformation and leaner, faster, more agile processes. This is strategic thinking. But organizations that approach cloud in a tactical fashion risk adding complexity and inefficiency due to fragmentation, redundancy and operating silos. In contrast, organizations that embrace cloud strategically—from a business as well as IT perspective—can capture new business value through innovation, flexibility, and speed, with integrity and security – while reducing cost and complexity.
…while business users are drawn to cloud’s simplified, self-service experience and new service capabilities.
2011 IBM CIO Study, London School of Economics, December 2010

6. Operational Definition for Cloud Computing
A user experience and a business model
Cloud computing is an emerging style of IT delivery in which applications, data, and IT resources are rapidly provided as standardized offerings to users over the web in a flexible pricing model.
An infrastructure management and services delivery methodology
Cloud computing is a way of managing large numbers of highly virtualized resources such that from a management perspective, they can be automatically aggregated to deliver services. This can then be used to deliver services with elastic scaling.
Service Consumers
Datacenter Infrastructure
Access Services
Monitor & Manage Services & Resources
IT Cloud
Arrivo quindi alla definizione IBM di cloud ... Non volevo imporla, ma sostanzialmente si rifa agli stessi concetti.
Risorse IT fornite come offering stanrdadizzati, e quindi catalogo servizi ...
Servizi che usano risorse virtualizzate, che devono essere erogate , monitorate, secondo processi standard e consistenti
Component Vendors/ Software Publishers
Service Catalog,
Component Library
Cloud Administrator
Publish & Update Components,
Service Templates 6 6

7. Cloud Computing – A Business Value
Cloud computing is a model for enabling cost effective business outcomes through the use of shared application and computing services. The value …. if possible …. is better economics in the execution of business processes.

8. What is different about cloud computing?
Without cloud computing
With cloud computing
Virtualized resources
Automated service management
Standardized services
Location independent
Rapid scalability
Self-service
Software
Hardware
Storage
Networking
Software
Hardware
Storage
Networking
So what is really different about cloud computing? A tradition enterprise tends to pull together resources and deploy them in support of a business function workload on project at a time, or in silos. The resources are dedicated to the workload and are unable to support other workloads where they could be leveraged as added support.
Cloud computing on the other hand leverages a pooled resources environment that uses virtualization in order for the physical assets to support multiple workloads. In order to drive efficiency of the delivery to enable the self-service, self-management of cloud computing requires standardization of the assets (hw, sw, delivery) as well as automation. This is what delivers a responsive end user experience. So from the end users point of view it is elastic in scalability, accessible from any device, anywhere, any time, and if charged pay only for what they use during the time they are using it. From a provider’s perspective its about an environment of highly virtualized resources that are location independent and have automated service management to handle provisioning, de-provisioning, change management, security and overall environment controls.
Software
Hardware
Storage
Networking
Note: Elements of cloud computing taken from NIST, Gartner, Forrester and IDC cloud computing definitions 8

9. Differences: Cloud Computing & Traditional IT
Key Issue: What are the trends impacting the future of Infrastructure and Operations?
Differences: Cloud Computing & Traditional IT
Traditional IT
Cloud Computing
Delivery Model
Buy assets & build delivery architecture
Buy external service
Interface Model
Internal network or intranet
Via Internet using standard Internet Protocols (IP, HTTP, HTML, etc.)
Business Model
Pay for fixed assets and administrative overhead
Pay directly based on usage or indirectly (e.g., subsidized by advertizing)
Technology Model
Single Tenant
Scalable, Elastic, Dynamic, & Multi-tenant 9

10. Benefits of Cloud Computing
Capability
From To
Server / Storage Utilization
10-20%
Self service
None
Test Provisioning
Weeks
Change Management
Months
Release Management
Metering/Billing
Fixed cost model
Standardization
Complex
Payback period for new services
Years
Cloud accelerates business value across a wide variety of domains.
70-90%
Unlimited
Minutes
Days/Hours
Granular
Self-Service
Months
Cost
Flexibility
STANDARDIZATION
VIRTUALIZATION
AUTOMATION
Legacy environments
Cloud enabled enterprise

11. Delivering the IBM Cloud platform through a spectrum of delivery models
Private
Public
IT capabilities are provided “as a service,” over an intranet, within the enterprise and behind the firewall
IT activities / functions are provided “as a service,” over the Internet
Enterprise
Users
Enterprise data center
Enterprise data center
Enterprise A B A B
Managed private cloud
Private cloud
Hosted private cloud
Shared cloud services
Public cloud services
Interoperability and portability are key…
When it comes to delivering a cloud deployment there is a spectrum of deployment options available for you to choose from. The most common and written about is the public cloud option like Amazon Elastic Compute Cloud (EC2), or Google Apps. These cloud deployments allow any user with a credit card to gain access to the resources. To a private cloud deployment where all the resources are owned, managed and controlled by the enterprise. To gradations in between from third party managed, to third party hosted, to a very common emerging model called “shared cloud services” or “member cloud services.” Here you must be a member to access the services, and they can be made available to you typically in a shared resources option or a dedicated resources option, depending on your needs and configurations. It is this last model where IBM has offerings call IBM Smart Business Services on the IBM Cloud.
Finally you can merge the options between public and private and create what has been coined a “hybrid cloud”.
When it comes to deciding which cloud delivery option you want to choose it needs to tailored to the business, the time and money requirements, and the availability of the resources. There is a spectrum of delivery options, and there is no single right way.
Private
Implemented on client premises
Client runs/ manages
Managed private cloud
Third-party operated
Enterprise owned
Mission critical
Packaged applications
High compliancy
Hosted private cloud
Internal network Third-party owned and operated
Standardization
Centralization
Security
Internal network Mix of shared and dedicated resources
Shared Cloud Services
Shared facility and staff
Virtual private network (VPN) access
Subscription or membership based Shared resources
Public Cloud
Elastic scaling
Pay as you go
Public Internet
A Hybrid cloud solution is some mix of private and public integrated with your traditional IT to deliver the cloud solution to the end user and can involve any of the public to private options.
Internal and external service delivery methods are integrated
Hybrid 11

12. Adoption patterns are emerging for successfully beginning and progressing cloud initiatives.
IaaS: Cut IT expense and complexity through a cloud enabled data center
PaaS: Accelerate time to market with cloud platform services
SaaS: Gain immediate access with business solutions on cloud
Innovate business models by becoming a cloud service provider
Main Point: As cloud computing becomes pervasive, clear and well-defined approaches that consistently deliver tangible results are emerging. These patterns of adoption meet the most pressing priorities of organizations today and can be grouped into the following four categories:
Cut IT expense and complexity through data center optimization: addresses immediate needs for cutting IT expense and complexity while improving efficiency of service delivery. Typically these projects include significant elements of consolidation, virtualization, standardization and automation.
Accelerate time to market by rapidly building, deploying, and managing new services - solve the need for accelerating time to market for new services and increasing profitability and competitive advantage. Typically these projects are characterized by standardized and automated provisioning of topologies for pre-defined workloads.
Gain immediate access to enterprise-class software as a service is about gaining immediate access to enterprise class solutions while minimizing risk and capital expense. Some services include collaboration, business process management, analytics, application management, , integration, order-to-cash, B2B, dev/test, service desk, and marketing.
Innovate business models by becoming a cloud service provider is for organizations that want to capitalize on new business models and revenue sources by offering cloud-based services to others. Examples range from core cloud service delivery to industry-specific integrated service management with storage, networking and security.

13. Four major types of Cloud Computing services are emerging
IBM Examples
LotusLive
Virtual
Cloud
Storage
Public
Desktop
Computing On Demand
Test
Security
Svcs
Rational
AppScan
MBPS
Offerings
IBM BPM Blue Works
Employee Benefits Mgmt.
Procurement
Industry-specific Processes
Business Travel
Business Process-as-a-Service (BPaaS)
Collaboration
CRM/ERP/HR
Financials
Industry
Applications
Software-as-a-Service (SaaS)
Middleware
Web 2.0 Application
Runtime
Java
Runtime
Database
Development
Tooling
Platform-as-a-Service (PaaS)
Servers
Networking
Data Center
Fabric
Storage
Shared virtualized, dynamic provisioning
Infrastructure-as-a-Service (IaaS)

14. IBM delivers prescriptive, repeatable cloud solutions for our clients’ most pressing priorities.
Cloud Enabled Data Center
Cloud Platform Services
Business Solutions on Cloud
Cloud Service Provider
Integrated service management, automation, provisioning, and self service
Pre-built, pre-integrated IT infrastructures tuned to application-specific needs
Software-as-a-Service delivering IT and process orchestration within and across organizations
Advanced, reliable, highly secure and scalable platform for creating, managing, and monetizing cloud services
Main Point: To meet these common patterns of cloud adoption needs, IBM delivers prescriptive, repeatable cloud solutions based on our thousands of customer engagements in all aspects of cloud. IBM offers:
Integrated service management, automation, provisioning, and self service
Integrated stack of middleware optimized for automated deployment and management of heterogenous workloads that dynamically adjusts
Advanced, reliable, highly secure and scalable platform for creating, managing, and monetizing cloud services
Capabilities provided to consumers for using a provider’s applications running on a cloud infrastructure

15. Cloud Service Consumer Cloud Service Provider Cloud Service Developer
Cloud Computing Reference Architecture
Cloud Service Consumer
Cloud Service Provider
Cloud Service Developer
User Interface
API
Software-as-a-Service e.g. Lotus Live
Cloud
Services …
Service User
Platform as-as-Service e.g. Desktop Cloud
Managed Environment
Infrastructure-as-a-Service e.g. Compute Cloud
Virtualized Infrastructure – Server, Storage, Network
Common Cloud Platform
Service Delivery Portal
API
BSS
Business
Support
Services
Offering Mgmt
Customer Mgmt
Pricing / Rating
Service Development Portal
Consumer Business Manager
Developer
Order Mgmt
Entitlements
Subscriber Mgmt
Service Provider Portal
Accounting & Billing
Invoicing
Peering & Settlement
Contract Mgmt
SLA
Reporting
Service Offering
Catalog
Consumer Administrator
Metering
Reporting & Analytics
OSS
Operational
Support
Services
Management Environment
Operational Console
Service Delivery Catalog
Service Request Mgmt
Service Def. &
Developm.. Tools
Service Automation Mgmt
Service Definitions
Partner Clouds
Provisioning
Configuration Mgmt
Image Lifecycle Mgmt
Why IBM (competitive kill points)
No Competitor offers a comprehensive reference architecture
VMware and BMC have limited BSS capabilities and no cloud services
HP cloud offers poor “service” delivery capabilities and supports very limited user roles
IBM has developed a common cloud platform, integrating all key elements of Service Management
Leverages the same platform for private clouds as in our public cloud
Monitoring & Event Mgmt
Incident, Problem
& Change Mgmt
Service Level Mgmt
Continuity Mgmt,
Backup / Restore
Asset Mgmt
Capacity, Perform. Mgmt
Virtualization Mgmt
Customer
In-house IT
Image Creation Tools
Service Business Manager
Service Operations Manager
Security & Resiliency 15 15 15

16. Cloud-Enabled Data Center Model
Dev & Test Zone
QA Zone
Production Zone
Application Lifecycle Management
Development Tool Integration
Multi-tier infrastructure
Multi-tier infrastructure
Web / App / Database
Service Request & Operations
Self-service UI
Administrators
Virtual Servers, Storage, Network
Cloud Administration
Service Management
Service Automation
Provisioning
Monitoring
Usage & Accounting
BSS
OSS

17. Building a cloud foundation
Optimize
Cloud Ready
Automate and Manage
App OS
Image
Image Library
Consolidate and Virtualize
App OS
Image
Integrated virtualization management with IT service delivery processes
Elastic scaling
Pay for use
Self-service provisioning
Simplified deployment with virtual appliances
Automated provisioning / de-provisioning
Pool standardized virtualized building blocks
Capture and catalog virtual images used in the data center
Management of the virtualized environment
Virtualization must become strategic across all platforms – servers and storage
Monitor the virtualized environment
Discovery, dependency and change tracking
Key points:
There is a stepwise approach
You can start with a private cloud
IBM provides the tools and services to help you at every stage
Speaker Notes
In most data centers today there is a plethora of systems with varying degrees of standardization and best practices. In order to simplify the management and create a repeatable, predictable infrastructure, you need to create standard building blocks. The Rolling Thunder offering will guide you through the process to ensure success.
IBM will be providing ready-made ensembles, but you can also start this process by applying best practice patterns to the systems that you already have. These patterns define the best practice virtualization configurations depending on the systems and the way you want to use them.
The next step is to capture and catalog the images (operating systems, middleware, and software) used in the datacenter and standardize on those building blocks as well thru virtual appliance definition. This will result in simplified deployments and image management.
The third step involves pooling your standardized virtual configurations into ensembles where you can manage many systems as if they were one.
This logically flows into workload management according to the service level agreements defined by the data center. Service Management offerings, such as Tivoli Service Automation Management (TSAM) will help you define and manage those services in tight integration with Systems Director and Ensembles.
STANDARDIZATION
LIFE CYCLE MANAGEMENT 17

18. Understand which of your workloads are right for the cloud (and which are ready to move)
Ready for cloud…
Government Services
New workloads made possible by clouds…
Collaborative Care
Analytics
Infrastructure Storage
Medical Imaging
Industry Applications
Information intensive
Financial Risk
Isolated workloads
Collaboration
Engineering Design
Sensitive Data
Workplace, Desktop & Devices
Energy Management
Mature workloads
Highly customised
Business Processes
Not yet virtualised 3rd party SW
Pre-
production systems
Disaster Recovery
Complex processes & transactions
Development & Test
May not yet be ready for migration…
Batch processing
Infrastructure Compute
Regulation sensitive

19. Traditional On-Premises
Defining viable workloads is one of the elements of Cloud success
Traditional On-Premises
Infrastructure
as a Service
Platform
as a Service
Software
as a Service
Applications
Applications
Applications
Applications
Data
Data
Data
Data
Runtime
Runtime
Runtime
Runtime
Middleware
Middleware
Middleware
Middleware
O/S
O/S
O/S
O/S
Virtualization
Virtualization
Virtualization
Virtualization
Servers
Servers
Servers
Servers
Storage
Storage
Storage
Storage
We know that most clients are going to need more than just infrastructure support. We also know that for certain workloads and applications, not everything will move to a cloud environment.
Cloud is all about the trade-offs. If you’re willing to trade in customization for a more standard environment, then you’ll get the benefits of lower-costs and faster time to value. And that is really what happens as you move up the stack from traditional IT to infrastructure to platform to software as a service. You are willing to accept more standardized, automated solutions, but in return you also lower your Capex and Opex.
The critical thing is to understand how you target different workloads and applications to delivery models. For example in a SaaS model is a good option if you don’t mind a standardized environment. But you may feel differently about your complex, customer legacy applications where you can benefit from the advantages of some automation of the middleware layer.
Networking
Networking
Networking
Networking
Standardization; OPEX savings; faster time to value
Vendor Manages in Cloud
Client Manages 19

20. Key Steps to Cloud Strategy
Determine Cloud
Delivery Model
Enterprise
Private
Public
Hybrid
Trad IT
Create IT Roadmap
Capital
Private Cloud
Hybrid Cloud
Time
Trad IT
Rent
Financial
Workload
Custom
Standard
Assess Workload
, Collaboration
Software
Development
Test & Pre-Production
Data
Intensive
Processing
Database
ERP
Implement Cloud
Servers
Storage
Network
Infrastructure
Platform &
Applications
Bus Apps
BPM
Sys Mgmt
Info Mgmt
Web Svr
Establish Architecture
Service
Definition
Tools
Publishing
Config Tools
Fulfillment &
Reporting &
Analytics
Service Planning
Role
Based Access
OSS
BSS
Infrastructure
Platform
Software
End
Users, Operators
Catalog
Operational
Console
Cloud
Services
Cloud Platform
Define Business Value 20

21. – What Are The Steps?
1. Identify business value drivers. Add IT drivers if known.
8. Partnering / Integration. What services will be:
Internally built and hosted
Provided by third party
2. Prioritize the value drivers giving a weight to each based on their relevance to the business mission.
7. Determine delivery model based on value of the service to the business: Private, Public or hybrid cloud model
3. Identify business characteristics: Differentiating, Competitive, and Base (core)
6. Map service (in matrix form) against value drivers (from Step 1) and level of effort required for implementation
4. Determine ‘pricing model’ using categories:
Penetration/loss leader, neutral, and early adoptor/skim
5. Identify existing customer provided services and add any new services (fine or coarse grained)