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BILLBOARD MAIL A Patented Direct Mail Piece. Advertisers purchase space on an envelope using it as their Billboard which subsidized the stamps cost. Billboard.

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Presentation on theme: "BILLBOARD MAIL A Patented Direct Mail Piece. Advertisers purchase space on an envelope using it as their Billboard which subsidized the stamps cost. Billboard."— Presentation transcript:

1 BILLBOARD MAIL A Patented Direct Mail Piece. Advertisers purchase space on an envelope using it as their Billboard which subsidized the stamps cost. Billboard Mail provides those businesses interested in doing direct mailing with a pre-stamped envelope for much less than the cost of the stamp affixed.

2 A Direct Mail piece using an envelope’s blank space as a “Billboard” for advertisers to put coupons, ads, etc. for their advertising purposes Multiple advertisers share the envelopes space (inside and outside - but not on the front) the advertisers are paying for the affixed “stamps” costs Now Direct Mail Businesses interested can purchase an envelope with the “first class” stamp affixed at the lowest cost possible to them for circulation and their marketing purposes. BILLBOARD MAIL - PATENTED METHOD

3 The outside of the envelope can have specialty designs. The front of the envelope is blank and includes a full stamp. The back of the envelope’s space can be used or divided in many ways.

4 Inside the envelope are variations of divided space used as desired to include multiple ads The inside of the envelope can be divided up with 1 to 15 or more advertisers, the amount of space per advertiser is reduced when the number of advertisers increases.

5 CHAMBER OF COMMERCE RECEIVES FREE ENVELOPES VIA MEMBER ADS TO PROMOTE EVENTS IN A COMMUNITY. MEMBERS CAN ALSO PURCHASE THESE ENVELOPES AT THE LOWEST COST POSSIBLE FOR BUILDING THEIR BUSINESSES. Outside view of envelope Inside view of envelope

6 Outside Envelope Design Inside Envelope design EXAMPLE OF A DESIGN WITH 18 ADVERTISERS

7 DIRECT MAIL MAGAZINESINTERNETNEWSPAPERT.V.VALPAK COMPETITION Not everyone uses these forms but everyone receives mail!

8  Design of Envelope (blocks or map etc)  First Class stamp affixed  Bulk mail discounted rates  Quantity of envelopes purchased  Black & White Print  Color Printing  Number of Advertisers participating  Size of envelopes used  Direct Mailer receiving envelopes either free or a low cost of $.07 as an example  A good scenario is free to approximately $. 07 cents with a “first class” stamp affixed. A black and white #10 envelope (approximately 10,000 qty. ) with 18 advertisers.  Each advertiser is paying average of $.05 cents for Ad space. COSTS VARY BASED ON DESIGN, TYPE OF STAMP (FULL OR BULK RATES) QUANTITIES PURCHASED, AND TOTAL NUMBER OF ADVERTISERS

9 Chamber of Commerce Benefits  Bring in revenue & cut CC mail costs for All (members and CC)  Promoting Direct Mail marketing at discounts for members  Lowest cost for a Direct Mail approach  Assist in a direct mail marketing tool for members to grow their business with minimal costs  New marketing vehicle & service for members  Membership increase/retention Advertiser’s and/or Direct Mailers CAN BE BOTH  Reaching a consumer via CC mailings (Intrusive style Marketing)  Saving $ in shared Advertisements  Great form of low cost co-operative marketing  Can also purchase “pre-stamped” envelopes from CC at lowest cost.  Exposure locally through other members who want to do Direct Mail pieces  Convenience & New Vehicle for co-marketing  Local exposure through co-op marketing with CC or members (Networking) CHAMBER OF COMMERCE AND OR MEMBERSHIP BASED ORGANIZATIONS

10 BILLBOARD MAIL Circulation or Purchaser Producer Direct Mailer Manufacturer of Envelopes Multiple Advertisers Billboard Mail Chamber of Commerce Members CC & Members Local Businesses Advertiser and/or Member Fundraising Anyone

11 EXAMPLE USING 100,000 ENVELOPES Total distribution of 100,000=$50,000 Value CC & Advertisers split quantity Advertising Cost 15 @ $.05 & 3 @$.07 Producer Chamber of Commerce 100,000 Advertised Envelopes CC keeps 50,000 to distribute on behalf of Members CC divides 50,000 among Advertisers With 18 Advertisers Cost 5K - 7K to advertise on 100,000 envelopes Advertisers receive 3,333 envelopes =$1600 value FINAL COST TO ADVERTISER $3,400 TO $5,400 for 100,000 circulated envelopes Advertisers and/or members Or Other uses

12 EXAMPLE USING 50,000 ENVELOPES Total distribution of 50,000=$25,000 Value CC & Advertisers split quantity Advertising Cost 15 @ $.05 & 3 @$.07 Producer Chamber of Commerce 50,000 Advertised Envelopes CC keeps 25,000 to distribute on behalf of Members CC divides 25,000 among Advertisers With 18 Advertisers Cost 2.5K -3.5K to advertise on 50,000 envelopes Advertisers receive 1,667 envelopes =$800 value FINAL COST TO ADVERTISER $1,700 TO $2,700 for 50,000 circulated envelopes Advertisers and/or members Or Other uses

13 CHAMBER OF COMMERCE PRODUCES ENVELOPES FOR CIRCULATION BY THE CC AND THEIR MEMBERS FOR THE LOWEST COST POSSIBLE. Profit to CC Additional Profits 1/2 envelopes Free + 1/2 sold @ $.08 or more Advertising Cost 15 @ $.05 & 3 @$.07 Envelopes Produced Producer Chamber of Commerce 10,000 Envelopes Total Cost $9,600 $1,170$400 25,000 Envelopes Total cost $24,000 $3,300$1000 50,000 Envelopes Total Cost $48,000 $6,900$2000 100,000 Envelopes Total Cost $96,000 $14,100$4000 TERMS AND CONDITIONS SUBJECT TO CHANGE


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