Presentation on theme: "A Patented Direct Mail Piece. Advertisers purchase space on an envelope using it as their Billboard which subsidized the stamps cost. Billboard Mail provides."— Presentation transcript:
A Patented Direct Mail Piece. Advertisers purchase space on an envelope using it as their Billboard which subsidized the stamps cost. Billboard Mail provides those businesses interested in doing direct mailing with a pre-stamped envelope for much less than the cost of the stamp affixed. BILLBOARD MAIL
A Direct Mail piece using an envelope’s blank space as a “Billboard” for advertisers to put coupons, ads, etc. for their advertising purposes Multiple advertisers share the envelopes space (inside and outside - but not on the front) the advertisers are paying for the affixed “stamps” costs Now Direct Mail Businesses interested can purchase an envelope with the “first class” stamp affixed at the lowest cost possible to them for circulation and their marketing purposes. BILLBOARD MAIL - PATENTED METHOD
BILLBOARD MAIL & REAL ESTATE Realtors typically pay for a majority of their marketing expenses. They are on the front lines when it comes to promoting themselves and other interested businesses. Now here is a way that they can legally market their listings for pennies while other businesses they represent join in together in a common goal.
Advertiser Benefits Use space inside and outside an envelope for pennies per mailing. Reach consumers through Realtors marketing efforts. Get exposure without doing the physical labor at a great reduced cost. Build a camaraderie with the Realtor who would give recommendations they are looking to acquire. Get exposure through the Realtor who is a trusted source to the customer. Real Estate Agent Benefits Postage Paid Envelopes created through the expense of the advertisers to market listings. A “first class” pre-stamped envelope at a major discounted cost. Gives them an advantage to get a listing by telling the customer they will be marketing by mass mailing in addition to your other marketing tools given by Broker firm. Can mail to past customers with information and/or listings CRM. REAL ESTATE INDUSTRY REALTORS AND ADVERTISERS TOGETHER
ADVERTISERS WITH INTERESTS Mortgage Companies Title Companies Appraisers Homeowners Insurance Agents Home Inspectors Kitchen Heating/Air Contractors Electrical Plumbing Landscapers Lighting Interior Designers Windows Painters Pest Control Security or Electronic Systems Cable Systems Furniture Stores Appliance Stores Maintenance Services
Outside Envelope Design Inside Envelope design BUSINESSES WITH AN INTEREST IN HELPING THE REALTOR’S GROWTH VIA CRM OR NEW BUSINESS
The outside of the envelope can have specialty designs. The front of the envelope is blank and includes a full stamp. The back of the envelope’s space can be used or divided in many ways.
Inside the envelope are variations of divided space used as desired to include multiple ads. The inside of the envelope can be divided up with 1 to 15 or more advertisers, the amount of space per advertiser is reduced when the number of advertisers increases.
COSTS VARY BASED ON DESIGN, TYPE OF STAMP (FULL OR BULK RATES) QUANTITIES PURCHASED AND TOTAL NUMBER OF ADVERTISERS Design of Envelope (blocks or map etc) First Class stamp affixed Bulk mail discounted rates Quantity of envelopes purchased Black & White Print Color Printing Number of Advertisers participating Size of envelopes used Direct Mailer receiving envelopes either free or a low cost of $.07 as an example. A good scenario is free to approximately $. 07 cents with a “first class” stamp affixed. A black and white #10 envelope (approximately 10,000 qty. ) with 15 advertisers. Each advertiser is paying average of $.05 cents for Ad space.
COMPETITION Internet (you can drive customers there through mail) Valpak solicits apartment dwellers with window advertisement Big Waste of Advertising $$$$$$$$$$ (not specific very general) Homes Magazines puts advertisements in catalogue in hopes that the consumer will pick up the free brochure – Billboard Mail reaches the home directly! (you must pick one up) TV (great but costly) Newspapers (great but not in their hands) Direct Mail (now with less mail it is more likely to be noticed and opened) (in their hands everyday and an intrusive marketing vehicle)
EXAMPLE OF 100,000 ENVELOPES Total distribution of 100,000=$50,000 Value $0.05 an envelope to Advertise Producer COMPANY XYZ 15 Advertisers Cost $5000 to advertise on 100,000 envelopes Advertisers receive 3,333 envelopes =$1600 value FINAL COST TO ADVERTISER $3,500 for 100,000 circulated envelopes 100,000 Advertised Envelopes Company XYZ divides 50,000 among Advertisers Company XYZ Keeps 50,000 to distribute to Realtors/Brokers/ Other Realtor/BrokerOr Other uses
EXAMPLE OF 50,000 ENVELOPES Total distribution of 50,000=$25,000 Value $0.05 an envelope to Advertise Producer COMPANY XYZ 15 Advertisers Cost $2,500 to advertise on 50,000 envelopes Advertisers receive 1,667 envelopes =$800 value FINAL COST TO ADVERTISER $1,750 for 50,000 circulated envelopes 50,000 Advertised Envelopes Company XYZ divides 25,000 among Advertisers Company XYZ Keeps 25,000 to distribute to Realtors/Brokers/ Other Realtor/BrokerOr Other uses