Presentation on theme: "THE BUSINESS RESEARCH COMPANY HEALTHCARE CASE STUDIES."— Presentation transcript:
THE BUSINESS RESEARCH COMPANY HEALTHCARE CASE STUDIES
The Business Research Company Copyright TBRC Business Research. All Rights Reserved. A leading medical manufacturing company with an implantable pacing device approved for use in Europe wanted to understand the potential of the market in Europe. The scope of our research included:- Market volume and value Competitive landscape Pricing of the products Products launched and in the pipeline Barriers to entry New announcements and events REQUIREMENT Case Study -Medical Market Research for a Therapeutic Device Manufacturer
Research findings were delivered as a report including: Detailed findings on the big five European markets Market Trends Market volume and market share Products and Prices Consumer base Competition (Porter’s five forces) Company profiles of top companies (SWOT Analysis) Highlights of all interviews Comprehensive sourcing SOLUTION The Business Research Company Copyright TBRC Business Research. All Rights Reserved.
Case Study -Medical Market Research for a Therapeutic Device Manufacturer We conducted research through: Secondary research: Pubmed, Scirus, FDA, US Patent Office, European Patent Office Primary research: 10 Market-side interviews: Sales and Marketing, R&D and Product Development Heads. 10 KOL and Physician interviews. Our Analysts used the information gathered from the above sources, analyzed and forecast the data. METHODOLOGY The Business Research Company Copyright TBRC Business Research. All Rights Reserved.
Case Study -Medical Market Research for a Therapeutic Device Manufacturer KOL and Physician interviews showed the product met a significant unmet need Market forecasts helped identify the most attractive and dynamic geographic markets. Competitor interviews showed the high market expectations of manufacturers. Pipeline analysis showed considerable threat of new entrants. CLIENT BENEFITS AND FEEDBACK The Business Research Company Copyright TBRC Business Research. All Rights Reserved.
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