1. VALORIZZAZIONE E FRUIZIONE DEI BENI CULTURALI IN SARDEGNA OPEN DAYS 8 th European Week of Regions and cities REGIONE AUTONOMA DELLA SARDEGNA Italy Regional Ministry of Education, cultural heritage, informations, entertainment and sport, Innovative regional strategies in cultural tourism : Sardinian case DRAFT Bruxelles, 4-7 ottobre 2010

2. 2 Modello organizzativo regionale 26 Gennaio 2009 1 Bruxelles, 4-7 ottobre 2010 Open days 2010 Sardegna, Turismo culturale: progetti cofinanziati dallUnione europea - SCHEDE DI SINTESI Innovative Regional Strategies EU cofinanced projects for the Cultural Tourism development Introduction Regional Ministry of cultural heritage and Education, forwards rescue and optimisation policies of Cultural resources, not only to protect and safeguard, but also for touristic optimisation and local development. Many actions have been made with the ROP Sardegna 2000-2006 ROP Sardegna 2000-2006 : Axis II Cultural Resources Measure 2.1 (and ex 2.2) Optimisation of cultural and historical resources Optimisation of the Parco Geominerario archaeological industrial Factories Measure 2.3 Requalification of the structures as well as cultural and entertainment industry

3. 2 Modello organizzativo regionale 26 Gennaio 2009 2 Bruxelles, 4-7 ottobre 2010 Open days 2010 Sardegna, Turismo culturale: progetti cofinanziati dallUnione europea - SCHEDE DI SINTESI EU cofinanced projects Axes II - Measure 2.1 (and ex 2.2) - Archaeology, museum and religious itineraries, restore abandoned old town for cultural and touristic purposes Aim: - Restore and optimisation - trought realization of visitors facilities- of some of the most important Sardinian cultural sites - Create infrastructures for the growth of the quality services of the museum institutions Strategy: - Create and promote a system of cultural itineraries based on a selection of the most important historical resources Objectives; - Accessibility and optimisation of the historical and cultural land by means of safeguarding, requalification and reinforcement of the existing accomodation facilities - Start up of entrepreneurs as an instrument for economic growth and development of the quality of human life

4. 2 Modello organizzativo regionale 26 Gennaio 2009 3 Bruxelles, 4-7 ottobre 2010 Open days 2010 Sardegna, Turismo culturale: progetti cofinanziati dallUnione europea - SCHEDE DI SINTESI EU cofinanced projects Axes II - Measure 2.1 (and ex 2.2) - Archaeology, museum and religious itineraries, restore abandoned old town for cultural and touristic purposes General descriptions of the actions: Examples of some of the most significant projects about thematic itineraries and theme parks THEMATIC ITINERARIES - Città regie (Royal towns) - Nuragico e prenuragico - Industrial archaelogy HISTORICAL AND LITERARY PARKS - Reinforcement of the Grazia Deledda Literary Park - Realization of the Giuseppe Dessì Literary Park

5. 2 Modello organizzativo regionale 26 Gennaio 2009 4 Bruxelles, 4-7 ottobre 2010 Open days 2010 Sardegna, Turismo culturale: progetti cofinanziati dallUnione europea - SCHEDE DI SINTESI EU cofinanced projects Axes II – Measure 2.3 – Structures and servicies for cultural and entertainment industry Aim: Requalificaton of the structures as well as cultural and entertainment performances Strategy: - Integrated development of the sardinian cultural system, aimed at the creation of Circuito Artistico Regionale delle Attività Culturali e di Spettacolo (CARAS), with material and immaterial complementary actions - Creation of management patterns for performing arts companies - Promotion of Sardinia corporate identity in the national and international markets Objective: - To restore buildings and places for indoor and open-air art performances and cultural activities; - Requalification of cultural structures such as Libraries and historical archives; - To Create a network for the management of the structures and services;

6. 2 Modello organizzativo regionale 26 Gennaio 2009 5 Bruxelles, 4-7 ottobre 2010 Open days 2010 Sardegna, Turismo culturale: progetti cofinanziati dallUnione europea - SCHEDE DI SINTESI EU cofinanced projects Axes II – Measure 2.3 – Structures and servicies for cultural and entertainment industry General description of the actions: The actions are united under a common name: CARAS; CARAS is the acronym and the logo which identifies the project, moreover is a noun that in Sardinian language means faces, conceptually suitable to show all the different aspects of the island and of the most of its ancient traditions. CARAS is composed of: INFRASTRUCTURAL ACTIONS FOR RESTORING PLACES ASSIGNED TO THEATRES. LIGHT INFRASTRUCTURAL ACTIONS: Provide equipements for the most rappresentative and important regional events (Carnival, Easter season, cultural and artistic events, religious celebrations and traditions) IMMATERIAL ACTIONS Create a management organisation for the structures and services Integrated promotion of the sardinian cultural events: BES (Best Events Sardinia)