1. LOGO PROJECT HerO - Heritage as Opportunity The Local Action Plan of the City of Regensburg Hans Schaidinger, Lord Mayor of Regensburg Matthias Ripp, World Heritage Coordinator of Regensburg

2. Regions for Economic Change Conference | 20th-21st May 2010 I Page 2 HerO - Heritage as Opportunity Sustainable Management Strategies for Vital Historic Urban Landscapes Introduction of the HerO network: Partnership and Main Point of Focus

3. Regions for Economic Change Conference | 20th-21st May 2010 I Page 3 HerO - Heritage as Opportunity Sustainable Management Strategies for Vital Historic Urban Landscapes Regensburg Lublin Graz Naples Vilnius Sighisoara Liverpool Poitiers Valletta The HerO Partnership Regensburg, Germany (LEAD PARTNER) Graz, Austria Naples, Italy Vilnius, Lithuania Sighisoara, Romania Liverpool, UK Lublin, Poland Poitiers, France Valletta, Malta + The European Association of Historic Towns and Regions

4. Regions for Economic Change Conference | 20th-21st May 2010 I Page 4 The rapidly changing basic conditions of modern times pose a big challenge on the management of historic towns in Europe. The imbalance of progress and the preservation of the historic urban fabric often results in either economic stagnancy or the loss of cultural heritage values and with it the loss of identity. HerO - Heritage as Opportunity Sustainable Management Strategies for Vital Historic Urban Landscapes Sighisoara

5. Regions for Economic Change Conference | 20th-21st May 2010 I Page 5 HerO - Heritage as Opportunity Sustainable Management Strategies for Vital Historic Urban Landscapes Developing integrated and innovative management strategies for historic urban landscapes Facilitating the right balance between the preservation of built cultural heritage and the sustainable, future-proof socio-economic development of historic towns in order to strengthen their attractiveness and competitiveness Managing conflicting usage interests and capitalising the potential of cultural heritage assets for economic, social and cultural activities. Valletta

6. Regions for Economic Change Conference | 20th-21st May 2010 I Page 6 HerO - Heritage as Opportunity Sustainable Management Strategies for Vital Historic Urban Landscapes Conjointly, the HerO partners have agreed on three main topics for the networks exchange activities: The Cultural Heritage Integrated Management Plan as an effective tool for sustainable urban development Preserving the Visual Integrity of Historic Urban Areas Multifunctional Old Towns: Balancing the demands of inhabitants, visitors, local economy, etc… Graz

7. Regions for Economic Change Conference | 20th-21st May 2010 I Page 7 HerO - Heritage as Opportunity Sustainable Management Strategies for Vital Historic Urban Landscapes A Local Action Plan for the Old Town of Regensburg: Integrated management and sustainable development of the World Heritage Site

8. Regions for Economic Change Conference | 20th-21st May 2010 I Page 8 A Local Action Plan for the Old Town of Regensburg Integrated management and sustainable development of the World Heritage Site Regensburg The City of Regensburg

9. Regions for Economic Change Conference | 20th-21st May 2010 I Page 9 A Local Action Plan for the Old Town of Regensburg Integrated management and sustainable development of the World Heritage Site Regensburg Our Tasks in Regensburg are: Balancing the safeguarding of the UNESCO World Heritage site Old Town of Regensburg with Stadtamhof with the sustainable development of the area (social, economic and environmental aspects) Securing a multifunctional, vital and attractive old town for residents and visitors alike Managing (conflicting) needs and interests of all stakeholders concerned (e.g. residents, visitors, conservators, etc….)

10. Regions for Economic Change Conference | 20th-21st May 2010 I Page 10 The Working Group The members of our Local Support Group are the most important stakeholders in regards to the elaboration of integrated and sustainable management strategies for the old town Task: Conjoint elaboration of an integrated World Heritage Management Plan for the Old Town of Regensburg Schedule: 2009 and 2010 A Local Action Plan for the Old Town of Regensburg Integrated management and sustainable development of the World Heritage Site

11. Regions for Economic Change Conference | 20th-21st May 2010 I Page 11 URBACT Local Support Group Regensburg The members of our Working Group Management Plan Department for the Preservation of Monuments Planning Department Department of Urban Development Local Building Authority Department for the Environment Department for Urban Development Assistance Funds Department for Economics Press Office World Heritage Management Office Tourist Office Regensburg Chamber of Industry and Commerce City Marketing Regensburg Action Group Old Town World Heritage Development Association Regensburg Bavarian Regional Office for the Preservation of Monuments The Bavarian Ministry of Economics (Managing Authority) Board of Building and Public Works (Bavarian State Ministry of the Interior) 2 Citizens of Regensburg EXTERNALMUNICIPAL

12. Regions for Economic Change Conference | 20th-21st May 2010 I Page 12 Relevant steps for the elaboration of a Management Plan: Analysis of all relevant existing concepts, plans, studies and instruments for Regensburg (= Basis for the Management Plan) Conjoint elaboration of an overall vision for the site and development of basic principles and objectives (e.g. regarding building preservation, retail industry, tourism, etc.) Development of an Action Plan as part of the Management Plan (concrete measures to support the objectives defined) Civic Participation Process Involvement of the political level: Approval of the Management Plan by the City Council A Local Action Plan for the Old Town of Regensburg Integrated management and sustainable development of the World Heritage Site

13. Regions for Economic Change Conference | 20th-21st May 2010 I Page 13 During the elaboration process of the Management Plan, the LSG conjointly identified 6 Fields of Action 1. Built Cultural Heritage 2. Culture and Tourism 3. Economic Development 4. Urban Development and Urban Planning 5. Environmental Issues and Recreation 6. Awareness Raising and Science A Local Action Plan for the Old Town of Regensburg Integrated management and sustainable development of the World Heritage Site

14. Regions for Economic Change Conference | 20th-21st May 2010 I Page 14 I. INTRODUCTION II. IDENTIFYING ISSUES 1. Understanding the historic urban area 2. Stakeholders and Structure III. APPRAISAL 1. Overall vision and objective for the historic urban area 2. Field of actions, their principles, objectives and actions 3. Organisational and operational structures IV. IMPLEMENTATION 1. Action Plan 2. Continuous monitoring and review Structure Management Plan A Local Action Plan for the Old Town of Regensburg Integrated management and sustainable development of the World Heritage Site

15. Regions for Economic Change Conference | 20th-21st May 2010 I Page 15 December 2009: - Information evening - Information desk - PR January 2010: Civic Participation Process Discussion of concrete projects with the public Participation of all stakeholder groups CIVIC PARTICIPATION PROCESS A Local Action Plan for the Old Town of Regensburg Integrated management and sustainable development of the World Heritage Site

16. hero@regensburg.de www.urbact.eu/hero