1. Sports & social media – practical advice Download this deck from www.nemisys.uk.com/srawww.nemisys.uk.com/sra 4 th October 2011, S+RA John Duffy Marketing Director, Nemisys john@nemisys.uk.com 01189 122226 blog linkedin slideshare @johnrduffy @nemisys

2. Experience – some of the company we keep

3. Other sports

4. Our first ever sports project (!)

5. Social media & services British Horse Racing Authority The Football Association Rugby Football League Sport England British Universities & Colleges Sport English Golf Union Synergy, for Guinness England Squash & Racketball British Judo English Table Tennis Association The Children’s Trust Ipadio – live audio –www.ipadio.comwww.ipadio.com Vodpod – live video –www.nemisys.uk.com/vodpodwww.nemisys.uk.com/vodpod

6. We’ll cover Basic social media content types Content planning Practical advice for your web site

7. What we’re not going to cover Truly social organisations – I want to be more practical today! But do please read Christopher Carfi’s Social Customer Manifesto I want to have a say. I don't want to do business with idiots. I want to know when something is wrong, and what you're going to do to fix it. I want to help shape things that I'll find useful. I want to connect with others who are working on similar problems. I don't want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.) I don't want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.) I want to buy things on my schedule, not yours. I don't care if it's the end of your quarter. I want to buy things on my schedule, not yours. I don't care if it's the end of your quarter. I want to know your selling process. I want to know your selling process. I want to tell you when you're screwing up. Conversely, I'm happy to tell you the things that you are doing well. I may even tell you what your competitors are doing. I want to tell you when you're screwing up. Conversely, I'm happy to tell you the things that you are doing well. I may even tell you what your competitors are doing. I want to do business with companies that act in a transparent and ethical manner. I want to know what's next. We're in partnership…where should we go?

8. Question With your permission, what information can I find out about you from Facebook?

9. Reaching Facebook information

10. Museum of Me

11. Capturing Facebook information Person who gives permission About_me Activities Birthday Education Events Groups Hometown Interests Likes Location Photos & tags Videos & tags Religion & politics Web site Work history Email Friend lists And their Facebook friends As above, apart from Email Friends list

12. Content types Photos Staged, reportage, action Sneak previews, behind the scenes, capturing emotion Don’t forget they don’t have to be yours – you can post about other peoples’ photos too Video The types of video content are identical to photo With video, it’s even more common to post other peoples’ video to your page Links Can be informative Or occasionally just post for fun Questions and polls Can be looking for information you need Or again just for fun, asking for people’s opinions and views

13. What do you have to draw on? Matches Leagues Tournaments Cups Festivals Think age ranges – youth to seniors (Race) meetings Community work VIP visits Elite athletes Funded athletes Walking groups Committee meetings Sponsor opportunities Photos Video Links Questions & polls Before During After

14. Pull it together: content planning Download your copy here: www.nemisys.uk.com/contentplan

15. Your own content plan template www.nemisys.uk.com/contentplan Download Edit & improve to fit your organisation Run through your events calendar Feed back improvements and ideas (optional!)

16. Your web site, most basic Encourage people to share your content to their friends You can do this even if you have no social media presence Use (eg) Addthis on pages

17. Example Clicking here shares a link for your page with my friends

18. Example Clicking here sends the results to my friends – great for banter!

19. Encouraging fans & interaction Where you have a social media presence, promote it on your web site Use simple links Or use “social plugins” from social networks

20. Example Clicking here links people to EGU’s Twitter account, Facebook page etc

21. Example This box shows all SRA Members’ Tweets on their home page, a great way of saying “know us by knowing our Members”, and a nice way to tip your hat too.

22. Example You can include a feed from your Facebook page too – in fact virtually all social networks allow you to do this

23. Example England Athletics broadcast live from events via mobile phone using ipadio Disclaimer – ipadio is a Nemisys product

24. Integrating “social” fully At an early enough stage, you can work out how to integrate social actions fully with your online presence Ranging from “Sign in with Facebook/Twitter” To prompting social actions at key points on your web site Using social media to enable discussions To cross-posting automatically to social media

25. Sign in with Facebook Offering an alternative to sign in via a social identity works well, but should be part of a larger strategy because you don’t automatically ‘own’ all the user data

26. Social discussions BUCS are allowing Facebook discussion around each team and league. It’s early days (only Scottish Unis are playing just now), but referrals from Facebook jumped overnight.

27. ‘Full’ integration Because ipadio is a social technology, we allow a single phone call to show in iTune, Facebook profiles & Pages, Twitter, Tumblr, Posterous, WordPress, Blogger and LiveJournal Disclaimer – ipadio is a Nemisys product

28. Developing for social media Facebook welcome page Facebook Apps

29. Example This welcome tab clearly guides visitors to actions you want them to take. Maybe consider a “Like our Page” prompt too?

30. Example The FA allowed fans to create their own England shirt and use the shirt for their profile pic – arguably this was more successful than the team itself, but that’s sport!

31. Example This Facebook Page detects a webcam and then allows the visitor to record direct to the Page – which is why the author’s ugly mug is in view! Another disclaimer, another of our technologies

32. John Duffy, Marketing Director Questions? john@nemisys.uk.com @johnrduffy Download this deck & others from: www.slideshare.net/johnrduffywww.slideshare.net/johnrduffy

34. Age issues http://www.nspcc.org.uk/Inform/cpsu/resources/briefings/social_networking_services_wdf69029.pdf http://www.nspcc.org.uk/Inform/cpsu/cpsu_wda57648.html

35. Hat tips Read these! www.facebook.com/socialmediainsports https://developers.facebook.com/policy/ www.mashable.com www.techcrunch.com http://info.gigya.com/rs/gigya/images/SSO-MarketResearch.pdf https://www.facebook.com/promotions_guidelines.php http://www.socialcustomer.com/