1. The Use of Geographic Information Systems (GIS) in IR Dan Jardine, Research Analyst Binghamton University (SUNY) AIRPO Alex Bay, New York June 13 th, 2003

2. What Is GIS ? Geographic Information Systems Making Maps!! Adds Spatial or Visual Component to Data Effective Method of Portraying Data –Visual Communication Tool –“Have you ever really seen your data?” Uncovers Spatial Patterns/Relationships Key Requirement: A Locational Identifier in Data (e.g. Address, ZIP Code, etc.)

3. Areas in IR Where GIS Can Be Applied Enrollment Management Marketing/Public Relations Student Affairs Alumni Donations Facilities Planning/Management

4. Examples of IR-Related Data That Can Be Mapped Student Data Files Survey Data (e.g. CIRP) Admissions Data – (Inquiries, Applications, Admits & Enrollees) High School Data (e.g. EPS) Alumni Data Facilities Data Demographic Data (e.g. U.S. Census Data)

5. IR Questions GIS Can Help to Address Where do our (best) students come from? Where can we find more students like them? Where should we focus our recruiting resources? Do attitudes/expectations differ by region? Where is the most/least utilized space on campus? Where should we focus our Alumni donations campaign? Great Planning Tool!!

9. Number of Students (Fall 1999) 500 to2,470 (6) 250 to500 (4) 100 to250 (9) 50 to100 (9) 25 to50 (6) 0 to25 (28)

10. Number of Students (Fall 1999) 500 to2,470 (6) 250 to500 (4) 100 to250 (9) 50 to100 (9) 25 to50 (6) 0 to25 (28)

11. Average SAT Score 1,300 to1,350 (3) 1,250 to1,300 (9) 1,200 to1,250 (22) 1,150 to1,200 (12) 1,000 to1,150 (9) 0 to0 (7)

12. Percent BU First Choice 75 to100 (231) 50 to75 (145) 33 to50 (38) 1 to33 (11) 0 (1173)

14. Number of 15-19 Yr Olds 1,000 to9,140 (377) 500 to1,000 (189) 250 to500 (238) 100 to250 (306) 0 to100 (488)

15. Number of Students By ZIP Code 26 to551 (87) 11 to25 (204) 6 to10 (128) 3 to5 (212) 1 to2 (327) 0 (640)

16. Median Income 45,000 to120,000 (268) 35,000 to45,000 (282) 30,000 to35,000 (289) 25,000 to30,000 (389) 5,000 to25,000 (349)

17. Getting Started With GIS New York State has Contract with ESRI, makers of ARCView software MapInfo can be purchased from SPSS for around $250 Both come loaded with base maps – U.S., Counties, ZIP Codes Many Websites offer FREE base maps and data – U.S. Census Bureau Forthcoming New Directions Volume on GIS in IR this Fall – Many Examples! http://buoir.binghamton.edu