Presentation on theme: "Using Hispanic Market Information Sources in SimplyMap Charles Swartz Vice President, Technology Geographic Research, Inc."— Presentation transcript:
Using Hispanic Market Information Sources in SimplyMap Charles Swartz Vice President, Technology Geographic Research, Inc.
What is SimplyMap? –Web based mapping application designed for Academic, Public and Business Libraries –Users can create and export detailed maps and reports down to ZIP, Tract and Block- Group levels –Compared with traditional GIS applications it is very user friendly – great for non-technical Business and Marketing users –Pre-packaged with thousands of demographic, business and marketing data variables –Your data can be imported into SM –Data is updated annually
What Data is in SimplyMap? –Census Data (historical, 2000 census, current estimates, 5 year Projections) –Consumer Expenditure Data (Bureau of Labor Statistics) –Business Establishments by NAICS Category (U.S. Census Bureau, ZIP and County Business Patterns) – Mediamark Research, Inc. (MRI) Survey of the American Consumer –Life Stage Clusters and Market Segments –FBI, Uniform Crime Reports; National Climatic Data Center Data; Consumer Price Index
Additional Data Sources are identified by customer suggestions and requests as well as by our own research into available sources. We welcome any suggestions from Customers about features or data sources. Please let us know what you would like!
Hispanic Market Data in SM: –Count of Hispanic Population and Households and Percent Hispanic by USA, State, County, City, ZIP, Census Tract, and Block Group –Age Category by Gender for Hispanic Populations as well as Median Male and Median Female Age –Income Category by Hispanic Origin (e.g., HH’s earning $50K - $75K) –Hispanic Median HH Income, Per Capita Income, Average Income –Hispanic Ancestry Data (total, Mexican, Cuban, Puerto Rican) –Language Data – Spanish Speaking Population
Report with Selected ZIP Codes and Key Variables
Chart of Hispanic Population in Selected ZIP Codes
Chart of Population Density in Selected ZIP Codes
The Future of SimplyMap –Currently adding in a million points of interest dataset from D&B as well as a 12 million record business point dataset –Launching an online forum for users to ask questions and propose new features and data –Will add in older historical data from 1960 and 1970 (in their own geographies) –Ring Studies and a Ranking feature will be available soon –An International version of SimplyMap is also in the works
For more information about a SimplyMap trial or demo, or to discuss today’s presentation, please feel free to visit me at booth #248 Thank You! Charles Swartz Geographic Research, Inc. email@example.com www.geographicresearch.com