1. Expert Mission on Aquaculture AGR IND/EXP 54209. Croatian Ministry of Agriculture Directorate of Fisheries Strategic Plan for Aquaculture: scope and content. PART 2

2. 3.SWOT ANALYSIS focused towards3.SWOT ANALYSIS focused towards Experience and KnowledgeTechnology Know-how MarketLegal framework Space for aquaculture development This analysis should be participatory and should include strategic areas that affect the development of aquaculture.

3. Different ways to

4. S.P: SWOT ANALYSIS. Spanish case.S.P: SWOT ANALYSIS. Spanish case. WeaknessTreats 1.LOW DIVERSIFICATION OF PRODUCTS 2.POOR LEVEL OF ORGANIZATION IN THE SECTOR 3.LACK OF IMAGE STRATEGY FOR THE SECTOR 4.VERY HARD LEGAL CONTEXT 5.LACK OF COORDINATION BETWEEN RESEARCH AND COMPANIES 6.LOW ENTERPRISE LEVEL(SMALL COMPANIES) 7.LOW NUMBER OF HATCHERIES FOR SOME SPECIES 8.HIGH LEVEL OF CASH-FLOW TO OPERATE 9.MARKET CLOSE TO SATURATION TO TRADICIONAL PRESENTATION OF PRODUCTS 10.LOW LEVEL OF SPECIES IN FRESHWATER AQUACULTUE 11.DIFICULTY TO ACCES TO R+D TO SMALL COMPANIES 12.SCARCITY OF CHANNEL TO TRANSFER OF IMAGE TO CONSUMER 13.LOW LEVEL OF INTERNACIONALIZATION OF COMPANIES 14.LACK KONWLEDGE OF THE AQUACULTURE FROM SOCIETY 15.LACK OF COMUNICATION PROFESSIONALS 16.LIMITED PRESENCE OF SECTOR IN INTERNET 17.DIFICULTY TO ACCESS TO FINANCIAL FUNDS.BANKS 18.LACK OF MARKET STUDIES 19.COMPLEX ADMINISTRATIVE SYSTEM 20.DIFICULTY TO DIVERSIFICATION 21.LOW LEVEL OF HUMAN RESOUCES DEDICATED TO MANAGEMENT OF ACTIVITY 1.IMBALANCE BETWEEN OFERT AND DEMAND 2.REDUCED COMERCIAL MARGIN IN PRICES 3.LOW PLANIFICATON ON SITE SELECTION 4.IMBALANCE BETWEEN TAXES OF SECTOR 5.COMPETENCE FOR SPACES 6.REDUCED INTEGRATION OF THE ACTIVITY IN THE ICZM 7.SCARCITY LEVEL OF PROTECTION IN RIVERS WATER. 8.HIGH ENVIRONMENTAL PROTECTION LEVEL OF REQUIRETMENS FOR COMPANIES 9.UNCERTANITY ON APPLICATION OF EUROPEAN WATER DIRECTIVE. 10.SANITARIAN RISK DUE START NEW EPIZOOTYAS 11.ENVIRONMENTAL RISK 12.HIGH LEVEL OF DEMAND FOR INTERMEDIARY COMMERCIALS AGENTS 13.UNKOWLEDGE OF POTENTIAL EFECTS OF CLIMATIC CHANGES BY AQUACULUTURE 14.MARKET VERY ATRACTIVE FOR 3 RD COUNTRIES(ASIA) 15.NEGATIVE PERCEPTION OF CONSUMER RESPECT TO AQUACULTURE 16.LOW LEVEL OF COMUNICATION AND IMAGE 17.DIFICULTY TO MAKE NEW INVESTIMENTS

5. S.P: SWOT ANALYSIS. Croatian case. From Administration StrengthsOpportunities Legal framework Existing relationship with industry Skilled personnel Cooperation with EU, regional and other international bodies Experience in development of strategically documents Experience in aquaculture planning EU membership Availability of EU funds Friendship with Pablo and Jose Carlos Development of technology of communications WeaknessTreats Lack of administrative capacity Lack of communication and coordination at all levels „Bad“ Data collection system Difficult implementation of freshwater licensing legislation Legislation Inconsistency Political changes Economical crisis

6. S.P: SWOT ANALYSIS. Croatian case. From ONGs StrengthsOpportunities -Provides employment. -Provides food source -Link with environmental tourism. -Rising demand for safe high quality and environmentaly frinendly food. -Ecological organical production. WeaknessThreats -Environment and landscape degradation. -Animal protein use for feed. -No visibility. -Noone knows its qualities. -They do not know ONGs power… -Competition from low price products. -Noone will know its good side.

7. S.P: SWOT ANALYSIS. Croatian case. From Aquaculture Sector Fresh water… StrengthsOpportunities Tradition and cooperation science and industry High quality food with high nutritional values Space availability High environmental value of semi intensive/extensive ponds, good water quality Domestic market potential Diversification of production – new species Added value – processing Organic aquaculture Contribution to environment and biodiversity and rural development EU funds Common market Health food trends WeaknessThreats Old technology Low diversification Low water quantity High fixed costs Trade barriers for third countries Week financing possibilities Lack of long term marketing and development strategies Need of better organization of the sector Lack of legal possibilities for license extensions Continuing availability of water quantities Diseases Predators damages EU competition High legal demands (food safety, environment, hygiene, animal welfare) Polution