1. Personal Branding Why and How?

2. Personal Branding 2 08/2913 Why bother with a personal brand?  Analytical Skills  Problem Solver  Effective Communicator  Proficient in time series analysis, financial modeling…  Is that really your competitive edge?

3. Personal Branding 3 08/2913 Personal Branding – What it’s Not  Be authentic  True to yourself  Perception

4. Personal Branding 4 08/2913 How do you get started?  Image and Behavior  Know your strengths and motivations  Know how you are perceived  Know your Target Audience  Market yourself to your Target Audience

5. Personal Branding 5 08/2913 Image and behavior  Dress Well  Be early  Respect everyone  Eager to learn  Passionate  Google Yourself  Create Content  Watch your Digital Communication and Phone Skills*  Attend “Informational Interviewing/Digital Communication”  Thursday, November 6, 4-6pm, Room 404 Investing early generates the highest returns in any asset class, including your brand.

6. Personal Branding 6 08/2913 Know your strengths and motivations  DISC Analysis  Tony Robbins’ site offers a free DISC Analysis  http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1

7. Personal Branding 7 08/2913 Uncovering your specific “value add”  Self Discovery – Attend “Know Thyself” presentation  Thursday, November 20, 4-6pm Room 404

8. Personal Branding 8 08/2913 Know how you are perceived  As important as knowing yourself is knowing how you are Soliciting feedback exercise

9. Personal Branding 9 08/2913 Know your Target Audience  Now that you know your added value, who makes the best target audience?  Attend “Creating a Prospect List” Thursday, October 2, 4-6pm, Room 404

10. Personal Branding 10 08/2913 Engage your Target Audience  Informational Interviewing  Industry Events, Network Events  Anywhere they frequent  Your 30 second pitch will be important ***** ATTEND – 30 Second Pitch Practice Thursday, September 11, 4-6pm, Room 404  We’ll cover Informational Interviewing in greater detail  Attend “Informational Interviewing/Digital Communication”  Thursday, November 6, 4-6pm, Room 404  www.smgworld.bu.edu/gpo/resources = business cardswww.smgworld.bu.edu/gpo/resources

11. Personal Branding 11 08/2913 Action Items: 1. Attend-”30 Second Pitching Practice” Thurs 9/11, 4-6pm Room 404 2. Attend-Mock Interview Practice with 2 nd Year Students Pending – Session 1 – Soft Skills 3. Attend-”Creating a Prospect List” (Target Audience) Thurs 10/2, 4-6pmRoom 404 4. Attend-“Informational Interviewing/Digital Communication” Thurs, 11/6, 4-6pmRoom 40 5. Attend-”Knowing Yourself” Thurs, 11/20, 4-6pmRoom 404 6. Attend-Mock Interview Practice with 2 nd Year Students Pending – Session 1 – Technical Questions 7. DISC Analysis: Tony Robbins’ site-free DISC Analysis http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1 8. Perception Exercise

12. Personal Branding 12 08/2913 Questions? Help?  What do you do if you get into a jam or need help? Schedule an appointment with me! cmnigro@bu.educmnigro@bu.edu or 617-358-0542 Feld Career Center – Office behind reception