1. Pepe Martínez Media Ussage

2. TIKI TAKA ADVERTISING

3. Tiki Taka - Circulation paradigm Barça way of playing football

4. From distribution A changing paradigm

5. To circulation A changing paradigm

6. reach frequency stickyness From…

7. To…

8. ROCK&LOVE ADVERTISING

9. Let´s ROCK

10. Let´s love!!!

13. Loss of advertising efectiveness Because audience fragmentation and advertising clutter

20. The only easy day was yesterday

21. It´s not about technology,. It´s about culture. Henry Jenkins

22. IN FACT INTERNET IS NOT A MEDIUM, IT´S A METHAMEDIUM

23. Markets are conversations There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. We are immune to advertising. Just forget it. If you want us to talk to you, tell us something. Make it something interesting for a change.

25. FROM DISTRIBUTION TO CIRCULATION The Tiki Taka System

26. FROM DISTRIBUTION TO CIRCULATION From stickyness to spreadability

27. FROM DISTRIBUTION TO CIRCULATION From 360º to 365 days

28. FROM DISTRIBUTION TO CIRCULATION From BIG ideas to Loooooong ideas

29. FROM DISTRIBUTION TO CIRCULATION Transmedia https://www.yout ube.com/watch? v=CP-zOCl5md0

30. YIN YANG Masculine Aggregating Cold Conscious Logical Rational Feminine Yielding Warm Unconscious Creative Emotional Transmedia=Tiki Taka

31. Let´s tiki taka

33. Paid Media Own Media Earned/ Relationship Media

34. John west – salmon – fighting fisherman

35. Carlsberg - bikers

36. Branded content

38. 5 Requirements to be spreadable

39. 1 surprising!!

40. Wolkswagen Group China. The People Car Proyect

41. 2 Sense of opportunity

42. Greenpeace oil on canvas

43. 3 useful

44. Macy´s Yes, Virginia the musical

45. 4 noticeabilty

46. The British Heart Foundation, BHF - Mini Vinnie

47. 5 Problem solving

48. Tesco-Home Plus Korea

49. 1 good Transmedia example Online Offline Mixed

50. Cultural tension Life is terrific and hard at the same time Brand best self It is vital. Love life Big ideaL The world would be a better place if we saw the glass half-full and not half empty

51. Transmedia Coke - open happiness commercial

52. Transmedia Happiness machine

53. Transmedia Hug machine

54. Transmedia Coca cola security cams

55. Try to avoid a typical ad

56. -Before emphasis was in message: in USP, in competitive advantages of products. -Experiential marketing implies an holistic approach. From rational to emotional consumption. From consumer to the human being. From traditional marketing to experiential one

57. Hamlet – Photobooth commercial Hamlet – Ferrari commercial

59. Changes in persuasive keys - Now is more much important to empathize with the target in order to create an emotional link beyond the products. From USP to BERP

60. Changes in persuasive keys “If you entertain me, I like you. If I like you, I´ll buy you, ”. perhaps

61. Antwerp zoo A LOCAL and outstanding case

62. And….do you remember tiki taka ?

63. Try to provoque circulation!

64. PEPE MARTÍNEZ