1. Value from sustainability
Jessica Sansom
Innocent Drinks

2. introducing innocent We started small
So we came back from the snowboarding holiday we were on with the idea and set about trying to make it happen.
Spent next 6 months being fruit geeks – trying out recipes, asking people whether they prefer mangoes or kumquats and speaking to shop keepers.
Things were progressing and all our friends and family said that they liked our juices, but we couldn’t help thinking that they would say that wouldn’t they, so to get the confidence to leave jobs and go about setting up innocent full time, we did a little test.
Tell Yes and NO bin story
Mums’ bottles in no bin

3. We now have a little family of smoothies
our smoothie family
We now have a little family of smoothies
200 employees
7 european countries

4. We’ve experienced pretty rapid growth
our sales
We’ve experienced pretty rapid growth 4 4

5. Europe’s favourite little smoothie company
innocent 2010 vision
Right now we have a clear vision of what we want to achieve
Europe’s favourite little smoothie company 5

6. Create a business we can be proud of
core philosophy
But we have an over-riding principle by which we make all decisions
Create a business we can be proud of
a.k.a The Nursing Home Test

7. Create a business we can be proud of
company values
This drives our 5 values
Create a business we can be proud of Be
natural
Be entrepreneurial Be
responsible Be
commercial Be
generous
Keep it human, put people first
Make 100% natural, delicious, healthy stuff, 100% of the time
Act and talk naturally, treating others as you would want to be treated.
Chase opportunities and be responsive
Be creative and challenge the status quo
Prove it can be done
Leave things a little better than we find them
Move towards only zero or positive impacts
Create growth and profit for us and our customers
Be tough, and be fair
Think clearly, act decisively and keep the main thing, the main thing
With time where needed
With praise wherever possible
With wealth with those that deserve it

8. value from sustainability
Clean Technology
Realise major improvements through new clean technology.
Stay competitive in resource-constrained future.
= Innovation and repositioning
Base of the pyramid
Focus purpose on the major global environmental and social issues.
Meet unmet needs of emerging markets and future generations.
= Growth and trajectory
Tomorrow
Resource efficiency
Lower costs and risks by reducing resource use.
Eliminating waste either at source or use as a useful input
= Cost and risk reduction
Product Stewardship
Assume responsibility for product’s entire life cycle.
Engage with stakeholders.
= Reputation and legitimacy
Today
Internal
External
Source: S. Hart 1997, Beyond Greening: Strategies for a sustainable world

9. sustainability strategy
We think being sustainable is relatively straightforward
Produce 100% healthy, 100% natural drinks
Made from socially and environmentally conscious ingredients
In market leading sustainable packaging
Produced by a resource efficient business
Sharing some of wealth created with people who deserve it
100% natural drinks
ethical ingredients
sustainable packaging
resource -efficient business
sharing the proceeds
Sustainability strategy focuses on issues which represent our main impact and over which we have the best ability to improve performance
Key issues for the supply chain are ethical ingredients, sustainable packaging, resource efficient business

10. sustainability strategy
In the supply chain, it is about 3 things
Produce 100% healthy, 100% natural drinks
Made from socially and environmentally conscious ingredients
In market leading sustainable packaging
Produced by a resource efficient business
Sharing some of wealth created with people who deserve it
100% natural drinks
ethical ingredients
sustainable packaging
resource -efficient business
sharing the proceeds
Sustainability strategy focuses on issues which represent our main impact and over which we have the best ability to improve performance
Key issues for the supply chain are ethical ingredients, sustainable packaging, resource efficient business

11. sustainability strategy
Firstly, its about our fruit supply
Produce 100% healthy, 100% natural drinks
Made from socially and environmentally conscious ingredients
In market leading sustainable packaging
Produced by a resource efficient business
Sharing some of wealth created with people who deserve it
100% natural drinks
ethical ingredients
sustainable packaging
resource -efficient business
sharing the proceeds
This is where we have our broadest impact
160,000 mt fruit grown around the world
Impact on environment - and a large workforce in developing countries

12. We want to source sustainable fruit
ethical ingredients
We want to source sustainable fruit
Suppliers required to meet minimum standards for sustainable sourcing
Spend prioritised on farms with the highest accreditations
Increase the supply of certified fruit through funding and other resources
We want to buy fruit from farms that look after both their workers and the environment. We have now developed our own set of minimum standards for farms to comply with, however our preference is to use certification schemes that are already in place.
The amount of variety of fruit that is certified is increasing all the time, but we still need more market demand, and the Rainforest Alliance need more resources. This year we committed to 3 years of funding for the RA to assist in certifying more fruit – pineapples, passion fruits, banana, oranges, acai and acerola cherry.

13. We really like the Rainforest Alliance
ethical ingredients
We really like the Rainforest Alliance
Covers both social and environmental issues
Encourages farms to build their skills and capabilities
Works with all types and sizes of farms
Undertaken by local NGOs
The standards cover the full breadth of social and environmental issues
The standards encourage farms to adopt practices which build their skills and capability for more efficient production and a higher quality product
The RA work with all types and sizes of farms allowing us the purchasing flexibility necessary to buy the variety and quality of fruit that we require
The certification process is undertaken by local NGOs ensuring that local cultural issues are taken into consideration

14. Last year we kicked off a 3 year programme to Get Closer to the Fruit
GCTTF
Last year we kicked off a 3 year programme to Get Closer to the Fruit
This year we commenced a program to get closer to our fruit. It is important for us to understand where our fruit is coming from, what the local issues are that these farms are trying to address, how these issues impact their sustainability performance, and how we might be help address these issues.
We have been spending time with the Rainforest Alliance and other local NGOs to gain a much deeper understanding.

15. sustainability strategy
After the fruit, its about the packaging
Produce 100% healthy, 100% natural drinks
Made from socially and environmentally conscious ingredients
In market leading sustainable packaging
Produced by a resource efficient business
Sharing some of wealth created with people who deserve it
100% natural drinks
ethical ingredients
sustainable packaging
resource -efficient business
sharing the proceeds

16. Sustainable packaging
We look for 4 main sustainability criteria for our packaging formats:
To use recycled or renewable materials
To use as little material as possible
To use packaging formats with a low carbon footprint
To use packaging formats for which there is a widely available sustainable waste management option

17. reduce virgin finite materials
We have been making progress in reducing our use of virgin PET
Right from the beginning we knew that using virgin plastics was not something we wanted to do. We started talking with our suppliers to increase the amount of recycled PET that we could use in our bottles.
This was a challenge for a number of reasons:
Whilst oil was cheap there was not much of an incentive for companies to invest in the necessary separation and cleaning infrastructure required, or the necessary tests to prove safety and quality
We needed a high quality recycled content for use in food grade packaging which was not readily available
We needed to ensure that we meet all the relevant food safety legislation so there was no contamination of the food product from the recycled materials
We like a good challenge

18. reduce virgin finite materials
Last month we achieved our ambition of a 100% rPET bottle
20% less plastic
55% less carbon
100% recycled raw material
100% recyclable
In September this year we launched the world’s first 100% recycled plastic drink bottle.
When we compare this to our original bottle in 1999 and our 4 main sustainability criteria, we have achieved:
100% post consumer recycled materials used for bottle, 25% recycled / 75% FSC certified materials for the label
20% reduction in material used
55% reduction in the carbon footprint
100% recyclable bottle, with over 65% of households in the UK with collections for plastic recycling
Next job is to work on the cap, and the glue used for the label..
We have similar programs in place for our one litre carton (aiming for 100% FSC certified paper) and kids wedge (also aiming for FSC certification and 20% reduction in material usage).

19. sustainability strategy
Finally, we want to be as efficient as possible
Produce 100% healthy, 100% natural drinks
Made from socially and environmentally conscious ingredients
In market leading sustainable packaging
Produced by a resource efficient business
Sharing some of wealth created with people who deserve it
100% natural drinks
ethical ingredients
sustainable packaging
resource -efficient business
sharing the proceeds

20. We started with the things that just made common sense
the basics
We started with the things that just made common sense
Our resource efficiency work started with the things that just seemed to make common sense.
Not air freighting our fruit
Buying renewable energy for our offices
Using environmentally preferable fuels or hybrids for our cars and vans
Buying fruit locally where variety and quality is available – 54% of our fruit comes from Europe

21. measuring our carbon footprint
Two carbon audits in 2006 identified where the carbon was
Last year we undertook 2 carbon audits – one with the Edinburgh Centre for Carbon Management and one with the Carbon Trust. Audit measured from farm to fridge to bin.
Few things to point out – food miles is less than 20% of our total footprint in each of our different packaging formats. We needed to work on reducing the carbon of our PET bottle (which we’ve done), manufacturing emissions were significant in both formats. Growing and packing emissions were significant in both formats.

22. measuring our carbon footprint
Agrochemicals are a major contributor
Agrochemicals – both the innocent minimum standards and the Rainforest Alliance standards encourage a reduction in the usage of agrochemicals (like nitrogen based fertilisers) which have a heavy environmental and carbon impact, as well as representing significant costs for farmers. Natural alternatives are preferred, like utilising banana peels as a natural compost.

23. measuring our carbon footprint
Packaging is the biggest issue for bottles – rPET reduced the total by 18%
Last year we undertook 2 carbon audits – one with the Edinburgh Centre for Carbon Management and one with the Carbon Trust. Audit measured from farm to fridge to bin.
Few things to point out – food miles is less than 20% of our total footprint in each of our different packaging formats. We needed to work on reducing the carbon of our PET bottle (which we’ve done), manufacturing emissions were significant in both formats. Growing and packing emissions were significant in both formats.

24. measuring our carbon footprint
It was also clear we needed to help our suppliers realise savings
In April 2007 we started working with one of our co-packers to reduce carbon
Manufacturing – we wanted to help our suppliers realise cost and energy efficiencies by undertaking audits to look for opportunities and developing action plans.

25. One manufacturer has halved their use of land fill …
suppliers going green
One manufacturer has halved their use of land fill …
54%
Task force
Segregation bins
Measurement
Saving

26. … and moved to renewable energy
suppliers going green
… and moved to renewable energy
4% increase in energy cost
Differentiation in a competitive market
Costs picked up by innocent

27. how to resource sustainability
Sustainability is not a separate function
Sponsor
Rich
Technical
Packaging
Production
Lead
Jess

28. Viable natural environment
achieving a balance
Sustainability is not a perfect solution – it’s a balancing act
Planet
Viable natural environment
Sustainable
development
When devising a strategy and action plan to improve sustainability performance, it is Important to remember that there is no one perfect solution.
Sustainability is about achieving a balance between people, planet and profit. This is of particular importance for developing solutions which are feasible for the supply chain without impacting other key performance areas, and which will ensure that our suppliers are engaged in what we are trying to achieve.
Outstanding economic performance at the cost of the community is not sustainable.
Neither is protecting the environment beyond reasonable means and consequently stunting any economic activities
People
Nurturing community
Profit
Sufficient Economy 28

29. sustainability strategy
We believe a sustainable supply chain delivers enormous value to our business
Produce 100% healthy, 100% natural drinks
Made from socially and environmentally conscious ingredients
In market leading sustainable packaging
Produced by a resource efficient business
Sharing some of wealth created with people who deserve it
100% natural drinks
ethical ingredients
sustainable packaging
resource -efficient business
sharing the proceeds
Sustainability strategy focuses on issues which represent our main impact and over which we have the best ability to improve performance
Key issues for the supply chain are ethical ingredients, sustainable packaging, resource efficient business