1. Understanding Dairy Markets The Web Site C. Wilson Gray & Prof Brian Gould National Risk Management Conference Reno, NV March 31 – April 1, 2009 Digital Dairy Business Management and Marketing A Project of Regional Cooperation for Dairy Business Education

2. The Usual Suspects

3. The Foundation UW-Madison had the dairy futures website ~Initially developed in the 1990’s RMA grant to promote the “new” dairy futures and options contracts ~Data and graphics were in spreadsheets ~Some updating was automated, some wasn’t ~Data requirements had outgrown the system

4. What the Projects Entailed A total “makeover” of the website ~Data moved into relational database files ~File updates were totally automated ~Enhanced graphing capabilities were added ~On-line learning modules are available and being added to ~Industry related publications are on-line ~Various analysis tools are on-line

5. Lets take a quick tour of the site…

6. What the Tabs Are… Home ~Current Events & chart Pubs/Software ~Publications, tutorials and spreadsheets Dairy Data ~The numbers Situation ~Opinion Graphs ~Pre set or D – I - Y Links ~Other dairy places FAPRI Alliance ~UW – FAPRI collaboration MILC ~Calculate payments, updates LGM-Dairy ~Income risk protection information 08 Farm Bill ~Dairy and the Farm Bill News ~Stories on dairy

7. Publications & Tutorials

8. Self-Guided Study

9. Examples are linked to the data

10. Management Tools

11. Other Modules Coming Financial Statement Relationships Partial Budgeting ~Examples & D – I – Y Overview of income protection insurance programs that are relevant to dairy ~Agri-Lite, AGR, LGM, etc.

13. Links to Outlook Opinions update University

14. Do It Your Way Graphics

15. Start with a data series…

16. Then Add-to or modify as needed

17. Predefined Graph Categories

18. Select the Category Get the Chart

19. Link to other dairy sites

20. FAPRI & MILC Information

21. LGM Insurance LGM-Dairy Premium Calculator A spreadsheet model that can be used for "what-if" analyses on premium levels for alternative LGM program participation using historical data. From Aug. 2008 - Present, actual RMA simulated data used in premium calculations are available. Prior to Aug. 2008, simulated data is used for premium calculation.

22. Preview Premium Prices

23. Farm Bill & Dairy News

24. The Basis for Information is Data

25. Data Sets Cover All Areas

26. Linking for Updates Too…

28. Thank You… Got Questions?