1. Taking Your Library Website Mobile Doug Baldwin Systems Administrator Cranbury Public Library

2. How many of you of YOU are using a mobile device to access the Internet these days?

3. Doug Baldwin talking about mobile something or other. Can’t take my eyes off him #NJLAconf @govchristie

4. Wait…I thought it was still lunch time? Why have mobile website? What is wrong with the one I have? What are my options? Mobile content Q&A

5. We librarians love our stats… Morgan Stanley analysts predict that the mobile web will be bigger than desktop Internet usage by 2015 There will be 4.6 billion mobile cellular subscriptions globally by year end 2009 (International Telecommunications Union) Web visitors using mobile devices increased 34% from 2008-09. Interestingly, the largest demographic to increase usage over that period were teens and seniors. (Nielson Media) The number of US households using mobile devices to access news and information more than doubled (to 63.2 million) between 2008-2009” (Comscore.com) Among those users, 35% did so on a daily basis, more than double the number from the year before

6. Oh yes, can’t get enough stats!! 1/3 of US residents have used a cellular or smart phone to access the Internet for emailing, IM, or information seeking One a given day, 19% of Americans use the Internet on a mobile device. This an increase of 43% from 2007 Among those using phones to access the Internet, 46% say mobile access is very important for getting information online. Information taken from 2009 Pew Internet and American Life study entitled, “Wireless Internet Usage”Wireless Internet Usage

7. What is wrong with my current website “Mr. Know It All”? Nothing!! I am sure it is fine… but, Web users are inpatient, so size matters What is lost in the resizing of a site? We design for the hardware, but the hardware is changing We are in the user experience business! What can I do about it, I do not code for mobile and I do not have time?!?

8. How does my current site look to the “mobile” world Instant Mobilizer http://instantmobilizer.com W3C Mobile Checker http://validator.w3.org/mobile/ DotMobi Emulator http://mtld.mobi/emulator.php Mobiready http://mobiready.com User Agent Switcher for Firefox https://addons.mozilla.org/en-US/firefox/addon/59

9. Mobilizing Current Site: Tips and Tricks Conditional style sheet (not very easy) Use percents, not absolute values Use smaller images, link out to the larger ones (or no images at all!) Simplify your design  One column layout  Limit multi-media, widgets, and dynamic elements (link out) Short links Make content easy to find (navigation)  Singular navigation  Most used content at the top Click to call link  1-888-888-8888

10. Creating a mobile website… Prioritize your content  Make the tough choices  Right content for the right medium  Provide services that make “mobile sense” Decide on your platform and hosting  Vendor hosting vs. third party hosting  Editor vs. hand coding Test, test, test !!!!  Patrons and staff Promote, promote, promote !!!  Flyers, website badge, bookmarks, social networks Think about maintaining content and editing

11. Wirenode.com Very easy WYSWYG editor Low learning curve Limited customization (color, template) Integration of RSS, Twitter, one-click call, Google maps, forms, and images Ad supported for free version Create multiple sites / “mobilize” blog Remote hosting Stat tracking Test Drive Test Drive / Live SiteLive Site

13. Wapple.net Remote hosted (no export available) Highly customizable (styles, content) Content is modular One size fits all (customized to multiple mobile devices) Higher learning curve than Wirenode User statistics RSS, comments, and other dynamic content available as modules Test Drive Test Drive / Live SiteLive Site

15. UNC Mobile Site Generator Developed by Chad Haefele at the Univ. of North Carolina Uses online form to create tiered navigation for your site (a shell for the site) Gives you framework for the site, content is provided by you in coding environment REQUIRES working knowledge of HTML Highest level of flexibility and customization Must host the site yourself V1.1 allows integration of RSS feeds (still in testing phase though) You will want to plan you site layout B4 you use the tool! Test DriveTest Drive / Live SiteLive Site

17. How to we get users to our mobile site? Link on your website Conditional CSS Redirect via user agent string  Detects whether user is on a mobile device or not and directs them to appropriate site (mobile or non-mobile)

18. Is there a shortcut, Yes for some.. Using Wordpress?  WPtouch WPtouch  WP Mobile Edition WP Mobile Edition  WPTap WPTap Using Joomla?  MobileBot MobileBot Using Drupal  Mobile for Drupal Mobile for Drupal

19. And if your really in a pinch… Try Google Mobile Optimizer http://www.google.com/gwt/n Try Mippin http://mippinmaker.com

20. Providing mobile content… Can you think of any others???

21. Questions

22. I would have skipped my own wedding for this.. Love that Doug Baldwin #NJLAconf @govchristie

23. Cited Resources http://www.itu.int/newsroom/press_release/2009/39.html http://blog.nielson.com/nielsonwire/online_mobile/mobile-web-up- 34-percent-july-09 http://blog.nielson.com/nielsonwire/online_mobile/mobile-web-up- 34-percent-july-09 http://www.comscore.com/Press_Events/Press_Releases/2009/3/Da ily_Mobile_Internet_Usage_Grows http://www.comscore.com/Press_Events/Press_Releases/2009/3/Da ily_Mobile_Internet_Usage_Grows http://www.pewinternet.org/Reports/2009/12-Wireless-Internet- Use.aspx http://www.pewinternet.org/Reports/2009/12-Wireless-Internet- Use.aspx http://mashable.com/2010/04/13/mobile-web-stats/

24. Contact Info Doug Baldwin Systems Administrator Cranbury Public Library baldwin@cranburypubliclibrary.org Twitter / @baldwind1976 Facebook / http://facebook.com/cranburyplhttp://facebook.com/cranburypl Linked In / http://www.linkedin.com/in/db1976http://www.linkedin.com/in/db1976 Square 2 / http://tinyurl.com/sq2doughttp://tinyurl.com/sq2doug 609-655-0555 Presentation, links, and resources can be found at: http://tinyurl.com/mobilelib