1. 1 April 05Sonia LavadinhoOUM, University of Geneva With regard to mobility representations, appropriations and practices in public space Sonia Lavadinho Observatory of Mobility mobile 076 582 62 62 sonia.lavadinho@geo.unige.ch www.unige.ch/ses/geo/oum Evaluating walking promotion policies

2. 2 April 05Sonia LavadinhoOUM, University of Geneva Why are we talking instead of just walking ? Today we walk out of choice, not out of necessity Mobility for all means mobility for none Targeted promotion policies can only work if walking is made to fit in complex daily agendas Planning walking routes can be an effective tool to promote walking practices, provided some challenges are met regarding walking representations How do we know it’s working ? People actually walk there !

3. 3 April 05Sonia LavadinhoOUM, University of Geneva Representations accessibility continuity attractivity Appropriations Practices multifonctionnality land mix sociability daily needs proximity challenges belonging identity

4. 4 April 05Sonia LavadinhoOUM, University of Geneva Aims Demand-oriented evaluation Give elements for a targeted promotion policy in adequacy with user profile Find out walkers’ motives and practices how walking gets inserted in daily agendas which walking routes work and why some don’t how walking promotion campaigns are perceived where to disseminate information on walking

5. 5 April 05Sonia LavadinhoOUM, University of Geneva The pedestrian masterplan Started in 1995, adopted by the Grand Council of Geneva in 2001 and the State Council of Geneva in 2004 Legal framework Law on the application of the federal law on routes for pedestrians and routes for hiking, L 1 60 (1998) Sustainable development framework Rio Conference (1992) Aalborg Charter (1994) Local Agenda 21 (1995)

6. 6 April 05Sonia LavadinhoOUM, University of Geneva Ch. 1 Encouraging walking lay out walking routes promote a network connected to the suburbs

7. 7 April 05Sonia LavadinhoOUM, University of Geneva Ch. 2 Enhancing places within districts extend pedestrian facilities at the foot of the old city and on the right bank lay out emblematic squares and playgrounds in existing districts and in new areas enhance other areas by connecting small public areas currently used for other purposes (pocket gardens)

8. 8 April 05Sonia LavadinhoOUM, University of Geneva Ch. 3 Facilitating pedestrian movements redefine priorities at crossroads highlight shopping streets create safe routes for children and the elderly highlight parks entrances

9. 9 April 05Sonia LavadinhoOUM, University of Geneva Ch. 4 Eliminating obstacles to pedestrians remove localised obstacles (function, topography or real estate) create a dense, continuous pedestrian mesh

10. 10 April 05Sonia LavadinhoOUM, University of Geneva Ch. 5 Moderating traffic within districts within districts, use the whole range of moderation measures (30 km zone, residential street, one-way streets, etc.) on the main network, reinforce safety on heavy traffic roads, namely crossings

11. 11 April 05Sonia LavadinhoOUM, University of Geneva The walking routes From estate to estate From site to museum From quay to runway From city to city Walking downstream From here and afar From body to heart From history to modernity From cedar to cedar

12. 12 April 05Sonia LavadinhoOUM, University of Geneva From history to modernity Station 3 – Pl. du Petit-Saconnex Station 1 – Parc des Franchises Station 4 – Budé Station 2 – Promenade des Crêts

13. 13 April 05Sonia LavadinhoOUM, University of Geneva Walking downstream Station 5 – Bois de la Bâtie Station 8 - BFM Station 7 – CFF St-Jean Station 6 – Pointe de la Jonction

14. 14 April 05Sonia LavadinhoOUM, University of Geneva From city to city Station 10 – Plateau de Champel Station 12 – Gare des Eaux-Vives Station 9 – Pont de la Fontenette / Parc Noie-tes-Puces Station 11 – Parc des Contamines

15. 15 April 05Sonia LavadinhoOUM, University of Geneva The ideal walking route homogeneous (structure & texture) accessible (entry & exit points) continuous (mental & physical, in time as much as in space) connected (PT interfaces, distance from center) readable (anchoring, landmarks, orientation, history) attractive (equipments & urban furniture)

16. 16 April 05Sonia LavadinhoOUM, University of Geneva The real walking route Within districts Peripherical location Organised around secondary poles Daily places & activities Ordinary landscapes Implicit heritage landmarks

17. 17 April 05Sonia LavadinhoOUM, University of Geneva Lessons learned Requalifying nature, water, land & urbanscapes FACILITATES the emerging of new walking representations and practices Offering additional room for other activities and furnishing public spaces ENHANCES attractivity, security and accessibility Sharing stories HELPS togethering in public space Walkers PLAY an important part in producing walking routes Before we start building walk-friendly routes, we should start learning how to design walk-friendly minds