2 Franchise Information Upscale smoothie and deli caféFounded in Tallahassee, Florida in Oct. 1997195 domestic and 4 foreign franchisesHealthy alternative to fast-food$75,000 in liquid assets and overall investment between $200,000- $300,000 to start a franchiseAvg. size of store is 1,400- 2,400 sq. ft.
3 SWOT Analysis Strengths Few competitors in the NRV Wide breadth of productsReputationWeaknessesLonger food preparation timeConvenienceExpensive prices
4 SWOT Analysis Opportunities Large potential market in the NRV Uniqueness/ First of its kind in the NRVFuture growthThreatsBrand name recognitionSubstitutable productsClimateTrends
5 Marketing StrategyTarget Market Characteristics: Age 16-30, Female, White/Caucasian, Middle ClassMarket competitive advantageAds in newspapersDaily smoothie promotionsCouponsVIP CardEmployee Customer Service training
6 Recommendation Consultant team recommends Tropical Smoothie be built. Why?Site location & potential target marketExtremely unique with few competitorsGrowth opportunities