Franchise Information Upscale smoothie and deli café Founded in Tallahassee, Florida in Oct. 1997 195 domestic and 4 foreign franchises Healthy alternative to fast-food $75,000 in liquid assets and overall investment between $200,000- $300,000 to start a franchise Avg. size of store is 1,400- 2,400 sq. ft.
SWOT Analysis Strengths Few competitors in the NRV Wide breadth of products Reputation Weaknesses Longer food preparation time Convenience Expensive prices
SWOT Analysis Opportunities Large potential market in the NRV Uniqueness/ First of its kind in the NRV Future growth Threats Brand name recognition Substitutable products Climate Trends
Marketing Strategy Target Market Characteristics: Age 16-30, Female, White/Caucasian, Middle Class Market competitive advantage Ads in newspapers Daily smoothie promotions Coupons VIP Card Employee Customer Service training
Recommendation Consultant team recommends Tropical Smoothie be built. Why? –Site location & potential target market –Extremely unique with few competitors –Growth opportunities